{"id":17669,"date":"2020-08-25T10:18:13","date_gmt":"2020-08-25T10:18:13","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=17669"},"modified":"2022-04-28T09:01:07","modified_gmt":"2022-04-28T09:01:07","slug":"what-is-digital-marketing-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/what-is-digital-marketing-and-how-does-it-work\/","title":{"rendered":"What is Digital Marketing, and How does it Work?"},"content":{"rendered":"\n

What is Digital Marketing?<\/h2>\n\n\n\n

Digital marketing is a modified technique of traditional marketing. It is nothing but marketing their products or services using digital mediums. It is a marketing tool in which the Internet and all Internet-based technology such as desktops, mobile phones, and other digital media platforms will come to promote products and services.<\/p>\n\n\n\n

Digital Marketing is a broad concept divided into several modules.<\/h4>\n\n\n\n
  1. Search Engine Optimization – It is a process of strategically improving and optimizing your web page or website so that it gains higher ranking in search results.<\/li>
  2. Website Designing – Website designing is a similar process of creation of website including the content, the way it looks, and the way it works.<\/li>
  3. Mobile Marketing: Mobile marketing is both a science and an art of marketing your business to reach mobile device users.<\/li>
  4. Social Media Marketing – It is the use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic.<\/li>
  5. Email Marketing – Email Marketing The utilization of email to advance a business’ items and administrations.<\/li>
  6. Pay per click (PPC) – It is a digital tool that can be used to promote any business in the online World.<\/li>
  7. Google AdWords – Google Adwords is the product of Google which allows the advertiser to advertise on Google platforms.<\/li>
  8. Content Marketing – Content marketing is a marketing strategy that involves creating and delivering valuable content to create conversions.<\/li>
  9. Affiliate Marketing – Affiliate marketing is the process of earning a commission by promoting other people\u2019s products.<\/li><\/ol>\n\n\n\n

    The reasons why digital marketing can help you to grow your business.<\/h4>\n\n\n\n
    • Digital marketing levels the online playing field<\/li>
    • Digital marketing builds and maintains the brand reputation.<\/li>
    • It delivers conversion.<\/li>
    • Digital marketing is more cost effective than traditional marketing.<\/li>
    • Digital marketing caters to the mobile consumer.<\/li>
    • It helps to generate more revenues.<\/li>
    • Even for better ROI and for your marketing investments digital marketing plays a vital role.<\/li>
    • It also facilitates interaction with targeted audiences.<\/li>
    • Digital marketing earns people’s trust.<\/li><\/ul>\n\n\n\n

      How does Digital Marketing Work?<\/h3>\n\n\n\n

      Digital marketing works by using a number of different strategies. It\u2019s important for business owners to understand how digital marketing works so that they can make smarter decisions about their digital marketing campaigns. It is a form of advertising that allows for the promotion of brands and products through digital channels like social media, search engines, websites, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

      What is Digital Marketing? Digital marketing is a modified technique of traditional marketing. It is nothing but marketing their products or services using digital mediums. It is a marketing tool in which the Internet and all Internet-based technology such as desktops, mobile phones, and other digital media platforms will come to promote products and services….<\/p>\n","protected":false},"author":1,"featured_media":17670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[5850],"tags":[5338,4696,4725,4722,5916,939],"class_list":["post-17669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-google","tag-search-engine-optimization","tag-seo","tag-social-media","tag-websites"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/17669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=17669"}],"version-history":[{"count":1,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/17669\/revisions"}],"predecessor-version":[{"id":17671,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/17669\/revisions\/17671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media\/17670"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=17669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=17669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=17669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}