{"id":25968,"date":"2021-12-10T09:58:30","date_gmt":"2021-12-10T09:58:30","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=25968"},"modified":"2021-12-10T09:58:32","modified_gmt":"2021-12-10T09:58:32","slug":"100-checklists-for-digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/100-checklists-for-digital-marketing-plan\/","title":{"rendered":"100+ Checklists for Digital Marketing PLAN"},"content":{"rendered":"\n

Social Media<\/p>\n\n\n\n

  1. Developing editorial calendar for content sharing<\/li>
  2. Updating Facebook, Instagram, LinkedIn, Twitter pages<\/li>
  3. Answering LinkedIn questions<\/li>
  4. Updating Tumblr, Vine, and other social networks<\/li>
  5. Managing your Yelp profile<\/li>
  6. Bookmarking blog content on social bookmarking sites<\/li>
  7. Building out custom Facebook pages<\/li>
  8. Designing cover images for social profiles<\/li>
  9. Developing social media marketing plans<\/li>
  10. Guest writing for industry blogs or websites<\/li>
  11. Interacting with consumers via social media<\/li>
  12. Scheduling social media status updates to be published<\/li>
  13. Responding to questions on Quora<\/li>
  14. Monitoring competitors\u2019 social media updates<\/li><\/ol>\n\n\n\n

    Promotions<\/p>\n\n\n\n

    1. Developing contests to promote a business or product<\/li>
    2. Designing contest pages<\/li>
    3. Writing contest rules<\/li>
    4. Promoting contests to contest directories<\/li>
    5. Promoting contests online on company website<\/li>
    6. Promoting contests online through company\u2019s social profiles<\/li>
    7. Promoting contests through company\u2019s email newsletters<\/li>
    8. Tracking progress of contest entries<\/li>
    9. Choosing winners of contests<\/li>
    10. Announcing contest winners<\/li>
    11. Notify winners of contests<\/li>
    12. Distributing contest prizing<\/li>
    13. Distributing coupon codes online<\/li>
    14. Listing your events with local online events calendars<\/li>
    15. Writing white papers<\/li>
    16. Posting white papers online on sites like Scribd.com<\/li><\/ol>\n\n\n\n

      Analytics<\/p>\n\n\n\n

      1. Analyzing Google Analytics<\/li>
      2. Measuring search engine optimization results<\/li>
      3. Performing competitor keyword analysis<\/li>
      4. Reviewing ecommerce sales data<\/li>
      5. Review social media metrics, like Facebook Insights<\/li>
      6. Running reports to track growth, response or ROI<\/li><\/ol>\n\n\n\n

        Sales<\/p>\n\n\n\n

        1. Writing proposal<\/li>
        2. Creating lead capture forms for the company website<\/li>
        3. Writing sales follow up copy<\/li>
        4. Writing sales scripts<\/li>
        5. Submitting ecommerce products to shopping aggregators<\/li>
        6. Using lead scoring for prospects<\/li>
        7. Developing demonstrations or tutorials<\/li>
        8. Networking \u2013 in person!<\/li>
        9. Writing tips & how-to articles to share with prospects or customers<\/li>
        10. Researching affiliate programs<\/li><\/ol>\n\n\n\n

          Email Marketing<\/p>\n\n\n\n

          1. Choosing an email marketing software vendor<\/li>
          2. Designing email newsletter templates<\/li>
          3. Distributing email newsletter<\/li>
          4. Writing email newsletter copy<\/li>
          5. Setting up trigger emails<\/li>
          6. Setting up an account with the email marketing software vendor<\/li>
          7. Sending test copies of the email newsletter<\/li>
          8. Segmenting email newsletter lists<\/li>
          9. Reviewing email newsletter metrics<\/li>
          10. Cleaning up the database (fixing typos, adding in new data)<\/li><\/ol>\n\n\n\n

            Video<\/p>\n\n\n\n

            1. Developing video content<\/li>
            2. Writing video scripts<\/li>
            3. Develop keyword lists for tagging videos<\/li>
            4. Writing video descriptions<\/li>
            5. Publishing video to YouTube<\/li>
            6. Organizing playlists<\/li>
            7. Publishing video to company website<\/li><\/ol>\n\n\n\n

              Advertising<\/p>\n\n\n\n

              1. Writing ad copy<\/li>
              2. Designing ad units<\/li>
              3. Monitoring Facebook Ad campaigns<\/li>
              4. Researching affiliate programs<\/li>
              5. Signing up for affiliate programs<\/li>
              6. Running retargeting campaigns<\/li>
              7. Running ad campaigns in Google AdWords<\/li>
              8. Running ads on LinkedIn to promote the business<\/li>
              9. Running estimates of audience size for Facebook ads<\/li>
              10. Buying ad space on specific or niche sites<\/li><\/ol>\n\n\n\n

                Public Relations<\/p>\n\n\n\n

                1. Commenting on articles or blog posts online<\/li>
                2. Documenting online media placements<\/li>
                3. Following up with people product samples were sent to<\/li>
                4. Pitching bloggers to review a product<\/li>
                5. Writing press releases<\/li>
                6. Submitting press releases thru online wire services<\/li>
                7. Sending out product samples<\/li>
                8. Searching forums for influencers<\/li>
                9. Reviewing forums for consumer feedback<\/li><\/ol>\n\n\n\n

                  Website Management<\/p>\n\n\n\n

                  1. Designing web graphics<\/li>
                  2. Editing web copy<\/li>
                  3. Fixing broken links on the company website<\/li>
                  4. Installing tracking codes on the company website<\/li>
                  5. Publishing blog posts<\/li>
                  6. Renewing domains and hosting plans<\/li>
                  7. Sourcing images to accompany blog posts and status updates<\/li><\/ol>\n\n\n\n

                    Customer Service<\/p>\n\n\n\n

                    1. Developing customer service plans<\/li>
                    2. Responding to customers questions or concerns on social media<\/li><\/ol>\n\n\n\n

                      Project Management<\/p>\n\n\n\n

                      1. Getting content approved by key stakeholders<\/li>
                      2. Posting jobs or RFPs online to recruit staff or vendors<\/li>
                      3. Giving presentations on your work<\/li>
                      4. Formatting documents (Excel, Powerpoint, Word)<\/li>
                      5. Writing case studies of projects or clients<\/li>
                      6. Updating editorial calendars<\/li>
                      7. Speaking at industry conferences or meetings<\/li>
                      8. Sitting through many demos of marketing tools & dashboards<\/li>
                      9. Setting up Google Alerts on key companies, people or products<\/li>
                      10. Sending thank you notes or emails to customers<\/li>
                      11. Reviewing metrics, metrics, metrics<\/li>
                      12. Reviewing reports with clients<\/li>
                      13. Researching the latest digital marketing trends & tools<\/li><\/ol>\n\n\n\n

                        Search Engine Optimization (SEO)<\/p>\n\n\n\n

                        1. Developing keyword lists<\/li>
                        2. Appropriately naming images on the company website<\/li>
                        3. Choosing anchor text for backlinks<\/li>
                        4. Distributing articles to article submission websites<\/li>
                        5. Listing the company in online local business directories<\/li>
                        6. Listing the company website in niche directories<\/li>
                        7. Managing relationships with the major search engines<\/li>
                        8. Pinging sites after new content has been published<\/li>
                        9. Renaming files so they are optimized for search engines<\/li>
                        10. Writing blog content based on a keyword strategy<\/li>
                        11. Writing article content to publish online<\/li>
                        12. Reviewing website backlinks<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

                          Social Media Developing editorial calendar for content sharing Updating Facebook, Instagram, LinkedIn, Twitter pages Answering LinkedIn questions Updating Tumblr, Vine, and other social networks Managing your Yelp profile Bookmarking blog content on social bookmarking sites Building out custom Facebook pages Designing cover images for social profiles Developing social media marketing plans Guest writing for industry…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[5850],"tags":[7118,5338,7119,7117,1947,1097],"class_list":["post-25968","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-checklists","tag-digital-marketing","tag-plan","tag-promotion","tag-tasks","tag-tips"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=25968"}],"version-history":[{"count":2,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968\/revisions"}],"predecessor-version":[{"id":26533,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968\/revisions\/26533"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=25968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=25968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=25968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}