{"id":25968,"date":"2021-12-10T09:58:30","date_gmt":"2021-12-10T09:58:30","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=25968"},"modified":"2021-12-10T09:58:32","modified_gmt":"2021-12-10T09:58:32","slug":"100-checklists-for-digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/100-checklists-for-digital-marketing-plan\/","title":{"rendered":"100+ Checklists for Digital Marketing PLAN"},"content":{"rendered":"\n

Social Media<\/p>\n\n\n\n

  1. Developing editorial calendar for content sharing<\/li>
  2. Updating Facebook, Instagram, LinkedIn, Twitter pages<\/li>
  3. Answering LinkedIn questions<\/li>
  4. Updating Tumblr, Vine, and other social networks<\/li>
  5. Managing your Yelp profile<\/li>
  6. Bookmarking blog content on social bookmarking sites<\/li>
  7. Building out custom Facebook pages<\/li>
  8. Designing cover images for social profiles<\/li>
  9. Developing social media marketing plans<\/li>
  10. Guest writing for industry blogs or websites<\/li>
  11. Interacting with consumers via social media<\/li>
  12. Scheduling social media status updates to be published<\/li>
  13. Responding to questions on Quora<\/li>
  14. Monitoring competitors\u2019 social media updates<\/li><\/ol>\n\n\n\n

    Promotions<\/p>\n\n\n\n

    1. Developing contests to promote a business or product<\/li>
    2. Designing contest pages<\/li>
    3. Writing contest rules<\/li>
    4. Promoting contests to contest directories<\/li>
    5. Promoting contests online on company website<\/li>
    6. Promoting contests online through company\u2019s social profiles<\/li>
    7. Promoting contests through company\u2019s email newsletters<\/li>
    8. Tracking progress of contest entries<\/li>
    9. Choosing winners of contests<\/li>
    10. Announcing contest winners<\/li>
    11. Notify winners of contests<\/li>
    12. Distributing contest prizing<\/li>
    13. Distributing coupon codes online<\/li>
    14. Listing your events with local online events calendars<\/li>
    15. Writing white papers<\/li>
    16. Posting white papers online on sites like Scribd.com<\/li><\/ol>\n\n\n\n

      Analytics<\/p>\n\n\n\n

      1. Analyzing Google Analytics<\/li>
      2. Measuring search engine optimization results<\/li>
      3. Performing competitor keyword analysis<\/li>
      4. Reviewing ecommerce sales data<\/li>
      5. Review social media metrics, like Facebook Insights<\/li>
      6. Running reports to track growth, response or ROI<\/li><\/ol>\n\n\n\n

        Sales<\/p>\n\n\n\n

        1. Writing proposal<\/li>
        2. Creating lead capture forms for the company website<\/li>
        3. Writing sales follow up copy<\/li>
        4. Writing sales scripts<\/li>
        5. Submitting ecommerce products to shopping aggregators<\/li>
        6. Using lead scoring for prospects<\/li>
        7. Developing demonstrations or tutorials<\/li>
        8. Networking \u2013 in person!<\/li>
        9. Writing tips & how-to articles to share with prospects or customers<\/li>
        10. Researching affiliate programs<\/li><\/ol>\n\n\n\n

          Email Marketing<\/p>\n\n\n\n

          1. Choosing an email marketing software vendor<\/li>
          2. Designing email newsletter templates<\/li>
          3. Distributing email newsletter<\/li>
          4. Writing email newsletter copy<\/li>
          5. Setting up trigger emails<\/li>
          6. Setting up an account with the email marketing software vendor<\/li>
          7. Sending test copies of the email newsletter<\/li>
          8. Segmenting email newsletter lists<\/li>
          9. Reviewing email newsletter metrics<\/li>
          10. Cleaning up the database (fixing typos, adding in new data)<\/li><\/ol>\n\n\n\n

            Video<\/p>\n\n\n\n

            1. Developing video content<\/li>
            2. Writing video scripts<\/li>
            3. Develop keyword lists for tagging videos<\/li>
            4. Writing video descriptions<\/li>
            5. Publishing video to YouTube<\/li>
            6. Organizing playlists<\/li>
            7. Publishing video to company website<\/li><\/ol>\n\n\n\n

              Advertising<\/p>\n\n\n\n

              1. Writing ad copy<\/li>
              2. Designing ad units<\/li>
              3. Monitoring Facebook Ad campaigns<\/li>
              4. Researching affiliate programs<\/li>
              5. Signing up for affiliate programs<\/li>
              6. Running retargeting campaigns<\/li>
              7. Running ad campaigns in Google AdWords<\/li>
              8. Running ads on LinkedIn to promote the business<\/li>
              9. Running estimates of audience size for Facebook ads<\/li>
              10. Buying ad space on specific or niche sites<\/li><\/ol>\n\n\n\n

                Public Relations<\/p>\n\n\n\n

                1. Commenting on articles or blog posts online<\/li>
                2. Documenting online media placements<\/li>
                3. Following up with people product samples were sent to<\/li>
                4. Pitching bloggers to review a product<\/li>
                5. Writing press releases<\/li>
                6. Submitting press releases thru online wire services<\/li>
                7. Sending out product samples<\/li>
                8. Searching forums for influencers<\/li>
                9. Reviewing forums for consumer feedback<\/li><\/ol>\n\n\n\n

                  Website Management<\/p>\n\n\n\n

                  1. Designing web graphics<\/li>
                  2. Editing web copy<\/li>
                  3. Fixing broken links on the company website<\/li>
                  4. Installing tracking codes on the company website<\/li>
                  5. Publishing blog posts<\/li>
                  6. Renewing domains and hosting plans<\/li>
                  7. Sourcing images to accompany blog posts and status updates<\/li><\/ol>\n\n\n\n

                    Customer Service<\/p>\n\n\n\n

                    1. Developing customer service plans<\/li>
                    2. Responding to customers questions or concerns on social media<\/li><\/ol>\n\n\n\n

                      Project Management<\/p>\n\n\n\n

                      1. Getting content approved by key stakeholders<\/li>
                      2. Posting jobs or RFPs online to recruit staff or vendors<\/li>
                      3. Giving presentations on your work<\/li>
                      4. Formatting documents (Excel, Powerpoint, Word)<\/li>
                      5. Writing case studies of projects or clients<\/li>
                      6. Updating editorial calendars<\/li>
                      7. Speaking at industry conferences or meetings<\/li>
                      8. Sitting through many demos of marketing tools & dashboards<\/li>
                      9. Setting up Google Alerts on key companies, people or products<\/li>
                      10. Sending thank you notes or emails to customers<\/li>
                      11. Reviewing metrics, metrics, metrics<\/li>
                      12. Reviewing reports with clients<\/li>
                      13. Researching the latest digital marketing trends & tools<\/li><\/ol>\n\n\n\n

                        Search Engine Optimization (SEO)<\/p>\n\n\n\n

                        1. Developing keyword lists<\/li>
                        2. Appropriately naming images on the company website<\/li>
                        3. Choosing anchor text for backlinks<\/li>
                        4. Distributing articles to article submission websites<\/li>
                        5. Listing the company in online local business directories<\/li>
                        6. Listing the company website in niche directories<\/li>
                        7. Managing relationships with the major search engines<\/li>
                        8. Pinging sites after new content has been published<\/li>
                        9. Renaming files so they are optimized for search engines<\/li>
                        10. Writing blog content based on a keyword strategy<\/li>
                        11. Writing article content to publish online<\/li>
                        12. Reviewing website backlinks<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

                          Social Media Developing editorial calendar for content sharing Updating Facebook, Instagram, LinkedIn, Twitter pages Answering LinkedIn questions Updating Tumblr, Vine, and other social networks Managing your Yelp… <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[5850],"tags":[7118,5338,7119,7117,1947,1097],"class_list":["post-25968","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-checklists","tag-digital-marketing","tag-plan","tag-promotion","tag-tasks","tag-tips"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=25968"}],"version-history":[{"count":2,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968\/revisions"}],"predecessor-version":[{"id":26533,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/25968\/revisions\/26533"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=25968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=25968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=25968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}