{"id":48251,"date":"2025-01-22T17:55:24","date_gmt":"2025-01-22T17:55:24","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=48251"},"modified":"2026-02-21T07:25:32","modified_gmt":"2026-02-21T07:25:32","slug":"why-business-owners-are-frustrated-with-d-u-n-s-number","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/why-business-owners-are-frustrated-with-d-u-n-s-number\/","title":{"rendered":"Why Business Owners are Frustrated with D\u2011U\u2011N\u2011S Number?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Business owners often experience frustration when obtaining a D-U-N-S Number due to several factors:<\/p>\n\n\n\n

Time-Consuming Process<\/h2>\n\n\n\n

The standard processing time for a D-U-N-S Number<\/a> can take up to 60 business days. This lengthy wait can be particularly problematic for businesses that need the number urgently, such as those trying to join the Apple Developer Program or bid on government contracts.<\/p>\n\n\n\n

Excessive Delays<\/strong><\/h2>\n\n\n\n

Despite claims of a shorter timeline, it can take 2-3 months or longer<\/strong>, with many still waiting for resolution.<\/p>\n\n\n\n

Lack of Email Support<\/strong><\/h2>\n\n\n\n

Multiple emails to support go unanswered, leaving applicants in the dark about the status of their application.<\/p>\n\n\n\n

Website and Form Issues<\/strong><\/h2>\n\n\n\n

The Dun & Bradstreet website often fails to process submissions properly, with broken forms<\/strong> or issues uploading required documents (e.g., ZIP files).<\/p>\n\n\n\n

Aggressive Promotion of Paid Services<\/strong><\/h2>\n\n\n\n

Applicants frequently receive promotional offers for paid or expedited services but receive little to no assistance for the free application process.<\/p>\n\n\n\n

Poor Communication and Transparency<\/strong><\/h2>\n\n\n\n

Lack of updates, vague guidelines, and minimal customer support lead to confusion and frustration.<\/p>\n\n\n\n

Costly Expedited Options<\/h2>\n\n\n\n

While there is an option to expedite the process, it comes at a significant cost. Businesses can pay $229 for faster processing, which reduces the wait time to 5-8 business days. This additional expense can be burdensome, especially for small businesses or startups.<\/p>\n\n\n\n

Complex Application Process<\/h2>\n\n\n\n

The application process can be confusing and requires careful attention to detail:<\/p>\n\n\n\n

    \n
  • Businesses must provide extensive information about their operations, including legal structure, year of establishment, and employee count.<\/li>\n\n\n\n
  • Any errors or discrepancies in the provided information can lead to delays or rejections.<\/li>\n<\/ul>\n\n\n\n

    Verification Challenges<\/h2>\n\n\n\n

    Dun & Bradstreet’s verification process can be rigorous:<\/p>\n\n\n\n

      \n
    • The company may follow up with additional questions or documentation requests.<\/li>\n\n\n\n
    • Businesses may face difficulties if their information doesn’t match existing records in D&B’s database.<\/li>\n<\/ul>\n\n\n\n

      Technical Issues<\/h2>\n\n\n\n

      Some business owners report technical problems with the online application process:<\/p>\n\n\n\n

        \n
      • There have been instances where the D&B website failed to recognize certain countries or business structures[18].<\/li>\n\n\n\n
      • Some users experience authentication failures even after obtaining a D-U-N-S Number[15].<\/li>\n<\/ul>\n\n\n\n

        Lack of Transparency<\/h2>\n\n\n\n

        The process can feel opaque to business owners:<\/p>\n\n\n\n

          \n
        • There’s often little visibility into the status of an application during the waiting period[4].<\/li>\n\n\n\n
        • Some applicants report receiving no confirmation email after submitting their application[4].<\/li>\n<\/ul>\n\n\n\n

          Mandatory Nature<\/h2>\n\n\n\n

          The frustration is compounded by the fact that a D-U-N-S Number is mandatory for certain business activities:<\/p>\n\n\n\n

            \n
          • It’s required for the Apple Developer Program and Google Play Store for organizational accounts.<\/li>\n\n\n\n
          • Many government contracts and grants also require a D-U-N-S Number.<\/li>\n<\/ul>\n\n\n\n

            Ongoing Maintenance<\/h2>\n\n\n\n

            Even after obtaining the number, businesses must regularly update their information to maintain its accuracy. This adds an additional layer of administrative burden for business owners.<\/p>\n\n\n\n

            In conclusion, while the D-U-N-S Number serves important purposes in business identification and credibility, the process of obtaining and maintaining one can be a source of significant frustration for many business owners due to its time-consuming nature, potential costs, complexity, and mandatory requirements for certain business activities.<\/p>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Business owners often experience frustration when obtaining a D-U-N-S Number due to several factors: Time-Consuming Process The standard processing time for a D-U-N-S Number can take up to 60 business days. This lengthy wait can be particularly problematic for businesses that need the number urgently, such as those trying to join the Apple Developer Program…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48251","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/48251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=48251"}],"version-history":[{"count":3,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/48251\/revisions"}],"predecessor-version":[{"id":58880,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/48251\/revisions\/58880"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=48251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=48251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=48251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}