{"id":49613,"date":"2025-06-05T11:27:56","date_gmt":"2025-06-05T11:27:56","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=49613"},"modified":"2025-06-09T02:43:56","modified_gmt":"2025-06-09T02:43:56","slug":"e-commerce-fraud-is-rising-sharply-how-to-balance-security-with-customer-experience","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/e-commerce-fraud-is-rising-sharply-how-to-balance-security-with-customer-experience\/","title":{"rendered":"E-commerce Fraud is Rising Sharply: How to Balance Security with Customer Experience"},"content":{"rendered":"\n

There has been a huge spike in e-commerce fraud in recent years, with cybercriminals targeting business sites to harvest customers\u2019 financial data and commit account takeover, loyalty fraud, and more. For businesses, it\u2019s a conundrum. What\u2019s the best way to ensure their sites are as secure as possible without impacting the customer experience by, for example, slowing down page loading times or having their visitors jump through hoops to make a purchase? Happily, there are solutions that offer the perfect balancing act.<\/p>\n\n\n\n

<\/a>The Cost of E-Commerce Fraud<\/h2>\n\n\n\n

The cost to businesses of e-commerce fraud can be stratospheric. By 2029, it\u2019s anticipated that globally and collectively, businesses will be losing in excess of $100 billion to this type of digital crime. The costs aren\u2019t just financial. The sort of reputational damage e-commerce fraud can inflict may be catastrophic to businesses of all types and sizes.<\/p>\n\n\n\n

Despite the risks, many businesses still don\u2019t have adequate protection in place to keep themselves and their customers safe from e-commerce fraud. With new threats emerging every day as technology becomes ever more advanced, it\u2019s vital to take action.<\/p>\n\n\n\n

<\/a>Fraud Detection Without Friction<\/h2>\n\n\n\n

The best e-commerce fraud prevention techniques<\/a> don\u2019t create friction for the customer or detract from the user experience. You want your site visitors to be able to navigate through their journey, from landing on the homepage to (hopefully!) checking out, without putting barriers in their way.<\/p>\n\n\n\n

A software solution designed to monitor for fraud risks 24\/7, and that deploys machine learning<\/a> to stay alert to newly emerging threats, is one of the best ways to protect your platform without compromising the customer experience. Look for robust, high-quality fraud prevention software able to analyze large volumes of traffic and block the source of potential attacks before they can cause havoc.<\/p>\n\n\n\n

There are lots of other simple steps, too, you can take to protect against e-commerce fraud without introducing friction:<\/p>\n\n\n\n