{"id":50588,"date":"2025-07-23T11:03:00","date_gmt":"2025-07-23T11:03:00","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=50588"},"modified":"2026-02-21T07:41:15","modified_gmt":"2026-02-21T07:41:15","slug":"top-10-customer-data-platforms-cdp-tools-in-2025-features-pros-cons-comparison-2","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/top-10-customer-data-platforms-cdp-tools-in-2025-features-pros-cons-comparison-2\/","title":{"rendered":"Top 10 Customer Data Platforms (CDP) Tools in 2026: Features, Pros, Cons & Comparison"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Introduction<\/h2>\n\n\n\n

In the rapidly evolving digital landscape of 2026, Customer Data Platforms (CDPs)<\/strong> have become an essential tool for businesses aiming to create a unified view of their customers. These platforms consolidate customer data from various sources\u2014such as websites, social media, and email\u2014into a single, actionable profile, enabling businesses to offer more personalized experiences and make data-driven decisions. The importance of CDPs has skyrocketed due to the growing demand for hyper-personalized marketing, customer retention strategies, and enhanced customer service.<\/p>\n\n\n\n

When choosing a CDP, businesses need to focus on key features such as integration capabilities with existing systems, data privacy and security, scalability, and the ability to manage and activate data in real-time. Whether you’re a small business or a large enterprise, the right CDP can help streamline marketing efforts, improve customer experiences, and drive growth. This blog will explore the Top 10 Customer Data Platforms (CDPs) in 2026<\/strong>, providing insights into their features, benefits, drawbacks, and ideal use cases.<\/p>\n\n\n\n

\n\n\n\n

Top 10 Customer Data Platforms (CDP) Tools (for 2026)<\/h2>\n\n\n\n

1. Segment<\/strong><\/h3>\n\n\n\n

Short Description:<\/em>
Segment is a leading customer data platform that enables businesses to collect, clean, and activate customer data in real-time. It is ideal for marketing and product teams looking to gain a deeper understanding of their customers and personalize their marketing efforts.<\/p>\n\n\n\n

Key Features:<\/strong><\/p>\n\n\n\n

    \n
  • Real-time data collection and processing<\/li>\n\n\n\n
  • Integration with over 300 data sources and tools<\/li>\n\n\n\n
  • Powerful customer segmentation capabilities<\/li>\n\n\n\n
  • Data privacy and compliance features (GDPR, CCPA)<\/li>\n\n\n\n
  • Easy-to-use interface for both technical and non-technical users<\/li>\n\n\n\n
  • Ability to send data to downstream applications for further analysis<\/li>\n<\/ul>\n\n\n\n

    Pros & Cons:<\/strong>
    Pros:<\/strong><\/p>\n\n\n\n

      \n
    • Extensive integration with popular marketing tools<\/li>\n\n\n\n
    • Scalable for businesses of all sizes<\/li>\n\n\n\n
    • Strong real-time data processing and segmentation<\/li>\n<\/ul>\n\n\n\n

      Cons:<\/strong><\/p>\n\n\n\n

        \n
      • Pricing can be expensive for smaller businesses<\/li>\n\n\n\n
      • Requires some technical expertise for advanced features<\/li>\n\n\n\n
      • Limited advanced analytics compared to specialized platforms<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        2. BlueConic<\/strong><\/h3>\n\n\n\n

        Short Description:<\/em>
        BlueConic is a flexible and easy-to-use customer data platform that allows marketers to unify first-party data and activate it across all channels. It is ideal for businesses looking to optimize their marketing personalization efforts.<\/p>\n\n\n\n

        Key Features:<\/strong><\/p>\n\n\n\n

          \n
        • Unified customer profiles built from first-party data<\/li>\n\n\n\n
        • Advanced segmentation and targeting tools<\/li>\n\n\n\n
        • Cross-channel data activation for marketing campaigns<\/li>\n\n\n\n
        • Integration with popular marketing platforms like Salesforce and HubSpot<\/li>\n\n\n\n
        • Real-time customer insights for optimized personalization<\/li>\n\n\n\n
        • AI-driven predictive analytics and recommendations<\/li>\n<\/ul>\n\n\n\n

          Pros & Cons:<\/strong>
          Pros:<\/strong><\/p>\n\n\n\n

            \n
          • User-friendly and easy to set up with minimal technical knowledge<\/li>\n\n\n\n
          • Great for real-time personalization and cross-channel marketing<\/li>\n\n\n\n
          • Strong customer support and onboarding resources<\/li>\n<\/ul>\n\n\n\n

            Cons:<\/strong><\/p>\n\n\n\n

              \n
            • Limited reporting and analytics features compared to competitors<\/li>\n\n\n\n
            • Advanced features require higher-tier pricing<\/li>\n\n\n\n
            • Can be difficult to integrate with some legacy systems<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              3. Treasure Data<\/strong><\/h3>\n\n\n\n

              Short Description:<\/em>
              Treasure Data is a powerful, enterprise-grade CDP that provides seamless integration with data sources across marketing, sales, and customer service. It is best for large businesses with complex customer data management needs.<\/p>\n\n\n\n

              Key Features:<\/strong><\/p>\n\n\n\n

                \n
              • Real-time data collection and unification across various channels<\/li>\n\n\n\n
              • Advanced analytics and machine learning for customer insights<\/li>\n\n\n\n
              • Integration with popular CRM, marketing, and sales platforms<\/li>\n\n\n\n
              • Data privacy and security features compliant with GDPR and CCPA<\/li>\n\n\n\n
              • Highly scalable for large enterprises with big data needs<\/li>\n\n\n\n
              • Ability to integrate with third-party applications for advanced workflows<\/li>\n<\/ul>\n\n\n\n

                Pros & Cons:<\/strong>
                Pros:<\/strong><\/p>\n\n\n\n

                  \n
                • Comprehensive, enterprise-grade solution for managing complex customer data<\/li>\n\n\n\n
                • Strong integration capabilities with various platforms<\/li>\n\n\n\n
                • AI and machine learning capabilities for predictive insights<\/li>\n<\/ul>\n\n\n\n

                  Cons:<\/strong><\/p>\n\n\n\n

                    \n
                  • Pricing is on the higher end, making it more suitable for large enterprises<\/li>\n\n\n\n
                  • Complex to set up and requires technical expertise for full utilization<\/li>\n\n\n\n
                  • Not as user-friendly as some simpler platforms<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    4. Amperity<\/strong><\/h3>\n\n\n\n

                    Short Description:<\/em>
                    Amperity is an AI-powered CDP that enables businesses to unify customer data, create comprehensive profiles, and personalize marketing campaigns. It\u2019s especially beneficial for companies in retail and e-commerce.<\/p>\n\n\n\n

                    Key Features:<\/strong><\/p>\n\n\n\n

                      \n
                    • AI-powered data unification and customer profiling<\/li>\n\n\n\n
                    • Cross-channel data activation and segmentation<\/li>\n\n\n\n
                    • Real-time analytics and reporting for improved marketing decision-making<\/li>\n\n\n\n
                    • Integration with CRM, email marketing, and e-commerce platforms<\/li>\n\n\n\n
                    • Ability to automate marketing workflows and campaigns<\/li>\n\n\n\n
                    • Scalable for businesses of all sizes with flexible pricing options<\/li>\n<\/ul>\n\n\n\n

                      Pros & Cons:<\/strong>
                      Pros:<\/strong><\/p>\n\n\n\n

                        \n
                      • Advanced AI-powered segmentation and insights<\/li>\n\n\n\n
                      • Ideal for e-commerce and retail businesses<\/li>\n\n\n\n
                      • Excellent customer support and training resources<\/li>\n<\/ul>\n\n\n\n

                        Cons:<\/strong><\/p>\n\n\n\n

                          \n
                        • Pricing may be prohibitive for smaller businesses<\/li>\n\n\n\n
                        • Steep learning curve for non-technical users<\/li>\n\n\n\n
                        • Requires customization for some advanced use cases<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          5. Salesforce Customer 360<\/strong><\/h3>\n\n\n\n

                          Short Description:<\/em>
                          Salesforce Customer 360 is an integrated suite of tools that provides a unified view of customer data, combining sales, service, and marketing insights. It\u2019s perfect for businesses already using the Salesforce ecosystem.<\/p>\n\n\n\n

                          Key Features:<\/strong><\/p>\n\n\n\n

                            \n
                          • Integration with Salesforce CRM and other Salesforce tools<\/li>\n\n\n\n
                          • Real-time customer profiles and segmentation<\/li>\n\n\n\n
                          • Advanced AI-powered insights for personalized marketing and sales<\/li>\n\n\n\n
                          • Cross-channel data activation for better customer engagement<\/li>\n\n\n\n
                          • Data security and compliance with industry regulations<\/li>\n\n\n\n
                          • Extensive integration with third-party marketing and analytics tools<\/li>\n<\/ul>\n\n\n\n

                            Pros & Cons:<\/strong>
                            Pros:<\/strong><\/p>\n\n\n\n

                              \n
                            • Seamless integration with the Salesforce ecosystem<\/li>\n\n\n\n
                            • Powerful AI and machine learning features for personalized experiences<\/li>\n\n\n\n
                            • Excellent for large enterprises already using Salesforce products<\/li>\n<\/ul>\n\n\n\n

                              Cons:<\/strong><\/p>\n\n\n\n

                                \n
                              • Can be expensive for small businesses<\/li>\n\n\n\n
                              • Requires a deep understanding of the Salesforce environment for optimal use<\/li>\n\n\n\n
                              • Limited flexibility outside the Salesforce platform<\/li>\n<\/ul>\n\n\n\n
                                \n\n\n\n

                                6. RedPoint Global<\/strong><\/h3>\n\n\n\n

                                Short Description:<\/em>
                                RedPoint Global is a comprehensive CDP designed for customer data orchestration, segmentation, and activation. It\u2019s ideal for businesses with a focus on omnichannel customer engagement.<\/p>\n\n\n\n

                                Key Features:<\/strong><\/p>\n\n\n\n

                                  \n
                                • Real-time data integration and activation across multiple channels<\/li>\n\n\n\n
                                • Advanced customer segmentation and targeting capabilities<\/li>\n\n\n\n
                                • Data orchestration tools for creating personalized journeys<\/li>\n\n\n\n
                                • Cross-platform integration with major marketing, sales, and CRM systems<\/li>\n\n\n\n
                                • Predictive analytics and AI-powered insights<\/li>\n\n\n\n
                                • Built-in compliance features for GDPR, CCPA, and other regulations<\/li>\n<\/ul>\n\n\n\n

                                  Pros & Cons:<\/strong>
                                  Pros:<\/strong><\/p>\n\n\n\n

                                    \n
                                  • Excellent for omnichannel marketing and data orchestration<\/li>\n\n\n\n
                                  • Strong predictive analytics and AI-powered insights<\/li>\n\n\n\n
                                  • Flexible and scalable for both mid-sized and large businesses<\/li>\n<\/ul>\n\n\n\n

                                    Cons:<\/strong><\/p>\n\n\n\n

                                      \n
                                    • High pricing for smaller organizations<\/li>\n\n\n\n
                                    • Implementation can be complex and time-consuming<\/li>\n\n\n\n
                                    • Limited support for non-English languages<\/li>\n<\/ul>\n\n\n\n
                                      \n\n\n\n

                                      7. SAP Customer Data Cloud<\/strong><\/h3>\n\n\n\n

                                      Short Description:<\/em>
                                      SAP Customer Data Cloud is a powerful CDP that provides businesses with a unified, secure customer profile to drive personalization across channels. It\u2019s ideal for enterprises needing a robust solution for customer identity and consent management.<\/p>\n\n\n\n

                                      Key Features:<\/strong><\/p>\n\n\n\n

                                        \n
                                      • Unified customer profiles with data consent management<\/li>\n\n\n\n
                                      • Real-time data processing and segmentation<\/li>\n\n\n\n
                                      • Cross-channel personalization and campaign management<\/li>\n\n\n\n
                                      • Integration with SAP and third-party business systems<\/li>\n\n\n\n
                                      • Advanced analytics and reporting tools<\/li>\n\n\n\n
                                      • Strong security and compliance features for data privacy<\/li>\n<\/ul>\n\n\n\n

                                        Pros & Cons:<\/strong>
                                        Pros:<\/strong><\/p>\n\n\n\n

                                          \n
                                        • Excellent for businesses with complex data privacy needs<\/li>\n\n\n\n
                                        • Seamless integration with SAP products and other enterprise systems<\/li>\n\n\n\n
                                        • Strong focus on customer identity and consent management<\/li>\n<\/ul>\n\n\n\n

                                          Cons:<\/strong><\/p>\n\n\n\n

                                            \n
                                          • Expensive and best suited for large enterprises<\/li>\n\n\n\n
                                          • May not be as suitable for businesses outside the SAP ecosystem<\/li>\n\n\n\n
                                          • Complex setup and implementation<\/li>\n<\/ul>\n\n\n\n
                                            \n\n\n\n

                                            8. Segment (Twilio Segment)<\/strong><\/h3>\n\n\n\n

                                            Short Description:<\/em>
                                            Segment, now part of Twilio, is a leading CDP that provides businesses with the tools to collect, unify, and activate their customer data in real-time. It\u2019s ideal for businesses focused on delivering personalized customer experiences.<\/p>\n\n\n\n

                                            Key Features:<\/strong><\/p>\n\n\n\n

                                              \n
                                            • Real-time data collection and unification across channels<\/li>\n\n\n\n
                                            • Integration with over 300 tools and data sources<\/li>\n\n\n\n
                                            • Advanced segmentation and targeting for marketing campaigns<\/li>\n\n\n\n
                                            • Data governance and privacy features for compliance<\/li>\n\n\n\n
                                            • Analytics and reporting tools for tracking customer interactions<\/li>\n\n\n\n
                                            • Easy-to-use interface with drag-and-drop functionality<\/li>\n<\/ul>\n\n\n\n

                                              Pros & Cons:<\/strong>
                                              Pros:<\/strong><\/p>\n\n\n\n

                                                \n
                                              • Excellent for businesses looking for a flexible, scalable solution<\/li>\n\n\n\n
                                              • Wide range of integrations with marketing and sales tools<\/li>\n\n\n\n
                                              • Strong real-time data processing and segmentation<\/li>\n<\/ul>\n\n\n\n

                                                Cons:<\/strong><\/p>\n\n\n\n

                                                  \n
                                                • Can be expensive for small businesses<\/li>\n\n\n\n
                                                • Requires technical expertise for advanced setup and integration<\/li>\n\n\n\n
                                                • Reporting features are less comprehensive than other platforms<\/li>\n<\/ul>\n\n\n\n
                                                  \n\n\n\n

                                                  9. Exponea (now part of Bloomreach)<\/strong><\/h3>\n\n\n\n

                                                  Short Description:<\/em>
                                                  Exponea is a customer data platform that focuses on personalization, automation, and customer journey optimization. It\u2019s best for businesses looking to combine data with marketing automation for enhanced customer engagement.<\/p>\n\n\n\n

                                                  Key Features:<\/strong><\/p>\n\n\n\n

                                                    \n
                                                  • Real-time customer data collection and segmentation<\/li>\n\n\n\n
                                                  • Omnichannel personalization and marketing automation<\/li>\n\n\n\n
                                                  • AI-powered customer insights and behavior predictions<\/li>\n\n\n\n
                                                  • Integration with CRM and marketing tools<\/li>\n\n\n\n
                                                  • Advanced reporting and analytics for customer journey analysis<\/li>\n\n\n\n
                                                  • Mobile and web access for managing customer data on-the-go<\/li>\n<\/ul>\n\n\n\n

                                                    Pros & Cons:<\/strong>
                                                    Pros:<\/strong><\/p>\n\n\n\n

                                                      \n
                                                    • Excellent for personalizing customer experiences across multiple channels<\/li>\n\n\n\n
                                                    • Strong integration with other marketing and CRM systems<\/li>\n\n\n\n
                                                    • AI-driven insights and behavior prediction<\/li>\n<\/ul>\n\n\n\n

                                                      Cons:<\/strong><\/p>\n\n\n\n

                                                        \n
                                                      • Pricing may be out of reach for small businesses<\/li>\n\n\n\n
                                                      • Some users report the interface can be slow with large datasets<\/li>\n\n\n\n
                                                      • Limited support for some non-English languages<\/li>\n<\/ul>\n\n\n\n
                                                        \n\n\n\n

                                                        10. ActionIQ<\/strong><\/h3>\n\n\n\n

                                                        Short Description:<\/em>
                                                        ActionIQ is a customer data platform that offers data unification, segmentation, and analytics with a focus on real-time insights and integrations. It\u2019s designed for large enterprises needing powerful analytics and data management capabilities.<\/p>\n\n\n\n

                                                        Key Features:<\/strong><\/p>\n\n\n\n

                                                          \n
                                                        • Real-time data unification and segmentation<\/li>\n\n\n\n
                                                        • Predictive analytics powered by AI and machine learning<\/li>\n\n\n\n
                                                        • Integration with major marketing, CRM, and BI tools<\/li>\n\n\n\n
                                                        • Data privacy and compliance features (GDPR, CCPA)<\/li>\n\n\n\n
                                                        • Customizable reporting and dashboards<\/li>\n\n\n\n
                                                        • Scalable for large organizations with complex data needs<\/li>\n<\/ul>\n\n\n\n

                                                          Pros & Cons:<\/strong>
                                                          Pros:<\/strong><\/p>\n\n\n\n

                                                            \n
                                                          • Excellent for large enterprises with complex data and analytics needs<\/li>\n\n\n\n
                                                          • Strong integration capabilities with major marketing tools<\/li>\n\n\n\n
                                                          • Predictive analytics and machine learning for actionable insights<\/li>\n<\/ul>\n\n\n\n

                                                            Cons:<\/strong><\/p>\n\n\n\n

                                                              \n
                                                            • Pricing is high, making it suitable mainly for large enterprises<\/li>\n\n\n\n
                                                            • Complex implementation process that requires technical expertise<\/li>\n\n\n\n
                                                            • Steep learning curve for new users<\/li>\n<\/ul>\n\n\n\n
                                                              \n\n\n\n

                                                              Comparison Table<\/h2>\n\n\n\n
                                                              Tool Name<\/th>Best For<\/th>Platform(s) Supported<\/th>Standout Feature<\/th>Pricing<\/th>Rating (G2)<\/th><\/tr><\/thead>
                                                              Segment<\/td>Data-centric businesses<\/td>Web, iOS, Android<\/td>Real-time data collection<\/td>Custom Pricing<\/td>4.6\/5<\/td><\/tr>
                                                              BlueConic<\/td>Marketing teams, enterprises<\/td>Web<\/td>AI-powered insights<\/td>Custom Pricing<\/td>4.7\/5<\/td><\/tr>
                                                              Treasure Data<\/td>Large enterprises<\/td>Web<\/td>Scalable customer data platform<\/td>Custom Pricing<\/td>4.7\/5<\/td><\/tr>
                                                              Amperity<\/td>Retail, consumer goods businesses<\/td>Web<\/td>AI-powered segmentation<\/td>Custom Pricing<\/td>4.8\/5<\/td><\/tr>
                                                              Salesforce Customer 360<\/td>Salesforce users<\/td>Web, iOS, Android<\/td>Integration with Salesforce tools<\/td>Custom Pricing<\/td>4.7\/5<\/td><\/tr>
                                                              RedPoint Global<\/td>Marketing, sales teams<\/td>Web<\/td>Data orchestration<\/td>Custom Pricing<\/td>4.5\/5<\/td><\/tr>
                                                              SAP Customer Data Cloud<\/td>Enterprises with compliance needs<\/td>Web, Mobile<\/td>Consent management<\/td>Custom Pricing<\/td>4.6\/5<\/td><\/tr>
                                                              Segment<\/td>Marketing and sales teams<\/td>Web<\/td>Omnichannel integration<\/td>Custom Pricing<\/td>4.7\/5<\/td><\/tr>
                                                              Exponea<\/td>E-commerce businesses<\/td>Web<\/td>Marketing automation<\/td>Custom Pricing<\/td>4.6\/5<\/td><\/tr>
                                                              ActionIQ<\/td>Large data-driven enterprises<\/td>Web<\/td>Advanced analytics and ML<\/td>Custom Pricing<\/td>4.6\/5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Which Customer Data Platform (CDP) Tool is Right for You?<\/h2>\n\n\n\n

                                                              For Small to Medium-Sized Businesses:<\/strong>
                                                              Segment<\/strong>, BlueConic<\/strong>, and Exponea<\/strong> are ideal for smaller businesses looking for user-friendly, cost-effective solutions that offer a balance of personalization and data activation capabilities.<\/p>\n\n\n\n

                                                              For Large Enterprises:<\/strong>
                                                              Amperity<\/strong>, Salesforce Customer 360<\/strong>, and Treasure Data<\/strong> are best suited for large enterprises with complex data needs and a focus on deep customer insights and predictive analytics.<\/p>\n\n\n\n

                                                              For E-commerce and Retail:<\/strong>
                                                              Exponea<\/strong> and Amperity<\/strong> excel in providing real-time data and personalization across multiple channels, making them perfect for businesses with large customer bases and omnichannel strategies.<\/p>\n\n\n\n

                                                              For Businesses Focused on Data Privacy and Compliance:<\/strong>
                                                              SAP Customer Data Cloud<\/strong> and ActionIQ<\/strong> are ideal for businesses in highly regulated industries that need strong data privacy features and compliance with GDPR, CCPA, and other data protection laws.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                              Introduction In the rapidly evolving digital landscape of 2026, Customer Data Platforms (CDPs) have become an essential tool for businesses aiming to create a unified view of their customers. These platforms consolidate customer data from various sources\u2014such as websites, social media, and email\u2014into a single, actionable profile, enabling businesses to offer more personalized experiences and…<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[2],"tags":[9366,9059,9413,9414,9104,9415,9060,7538,9417],"class_list":["post-50588","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-2025tech","tag-businessintelligence","tag-cdp","tag-customerdataplatform","tag-customerengagement","tag-customerinsights","tag-dataanalytics","tag-datamanagement","tag-dataprivacy"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/50588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=50588"}],"version-history":[{"count":2,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/50588\/revisions"}],"predecessor-version":[{"id":59206,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/50588\/revisions\/59206"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=50588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=50588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=50588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}