{"id":56929,"date":"2025-12-19T15:36:42","date_gmt":"2025-12-19T15:36:42","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=56929"},"modified":"2026-01-06T15:40:38","modified_gmt":"2026-01-06T15:40:38","slug":"top-10-transcoding-encoding-tools-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/top-10-transcoding-encoding-tools-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Transcoding & Encoding Tools: Features, Pros, Cons & Comparison"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Introduction<\/strong><\/h2>\n\n\n\n

Transcoding and encoding tools sit at the heart of today\u2019s video-driven digital world. Every time a video is uploaded, streamed, edited, or distributed across devices, it must be converted into formats, resolutions, and bitrates that different platforms and networks can handle efficiently. This process\u2014encoding<\/strong> (compressing raw media into a digital format) and transcoding<\/strong> (converting from one format or profile to another)\u2014is critical for delivering high-quality video experiences at scale.<\/p>\n\n\n\n

These tools are essential because audiences now expect instant playback, adaptive streaming, and consistent quality across smartphones, TVs, desktops, and emerging devices. From media companies and OTT platforms to enterprises hosting training videos, transcoding ensures compatibility, performance, and cost efficiency.<\/p>\n\n\n\n

Real-world use cases include:<\/strong><\/p>\n\n\n\n

    \n
  • Video streaming platforms delivering adaptive bitrate content<\/li>\n\n\n\n
  • Media production and post-production workflows<\/li>\n\n\n\n
  • Enterprise training and internal communications<\/li>\n\n\n\n
  • Live streaming and broadcasting<\/li>\n\n\n\n
  • Archival and format migration<\/li>\n<\/ul>\n\n\n\n

    When choosing a transcoding & encoding tool, users should evaluate codec support, performance, scalability, ease of use, automation, cloud vs on-prem deployment, integrations, security, and total cost of ownership<\/strong>.<\/p>\n\n\n\n

    Best for:<\/strong>
    Video engineers, media companies, OTT platforms, broadcasters, SaaS platforms handling user-generated video, enterprises with training libraries, and developers building video-centric products.<\/p>\n\n\n\n

    Not ideal for:<\/strong>
    Teams with minimal video needs, simple one-off conversions, or users who only require basic playback without format optimization\u2014lighter consumer tools may suffice.<\/p>\n\n\n\n

    \n\n\n\n

    Top 10 Transcoding & Encoding Tools<\/strong><\/h2>\n\n\n\n

    1 \u2014 FFmpeg<\/strong><\/h3>\n\n\n\n

    Short description:<\/strong>
    A powerful open-source multimedia framework used for encoding, decoding, transcoding, and streaming. Ideal for developers and technical teams.<\/p>\n\n\n\n

    Key features:<\/strong><\/p>\n\n\n\n

      \n
    • Extensive codec and container support<\/li>\n\n\n\n
    • CLI-based automation and scripting<\/li>\n\n\n\n
    • High performance with hardware acceleration<\/li>\n\n\n\n
    • Streaming and filtering capabilities<\/li>\n\n\n\n
    • Cross-platform support<\/li>\n\n\n\n
    • Active open-source ecosystem<\/li>\n<\/ul>\n\n\n\n

      Pros:<\/strong><\/p>\n\n\n\n

        \n
      • Extremely flexible and powerful<\/li>\n\n\n\n
      • Free and widely adopted<\/li>\n<\/ul>\n\n\n\n

        Cons:<\/strong><\/p>\n\n\n\n

          \n
        • Steep learning curve<\/li>\n\n\n\n
        • No native GUI<\/li>\n<\/ul>\n\n\n\n

          Security & compliance:<\/strong> Varies \/ N\/A
          Support & community:<\/strong> Massive global community, extensive documentation, no official enterprise support<\/p>\n\n\n\n

          \n\n\n\n

          2 \u2014 HandBrake<\/strong><\/h3>\n\n\n\n

          Short description:<\/strong>
          A user-friendly open-source transcoder focused on simplicity and quality for individual users.<\/p>\n\n\n\n

          Key features:<\/strong><\/p>\n\n\n\n

            \n
          • Presets for common devices<\/li>\n\n\n\n
          • Batch encoding<\/li>\n\n\n\n
          • Subtitle and chapter support<\/li>\n\n\n\n
          • Hardware acceleration<\/li>\n\n\n\n
          • Cross-platform GUI<\/li>\n<\/ul>\n\n\n\n

            Pros:<\/strong><\/p>\n\n\n\n

              \n
            • Easy to use<\/li>\n\n\n\n
            • Free and reliable<\/li>\n<\/ul>\n\n\n\n

              Cons:<\/strong><\/p>\n\n\n\n

                \n
              • Limited automation<\/li>\n\n\n\n
              • Not ideal for large-scale workflows<\/li>\n<\/ul>\n\n\n\n

                Security & compliance:<\/strong> N\/A
                Support & community:<\/strong> Strong community forums, documentation available<\/p>\n\n\n\n

                \n\n\n\n

                3 \u2014 AWS Elemental MediaConvert<\/strong><\/h3>\n\n\n\n

                Short description:<\/strong>
                A cloud-based professional transcoding service designed for broadcast-grade and OTT workflows.<\/p>\n\n\n\n

                Key features:<\/strong><\/p>\n\n\n\n

                  \n
                • Adaptive bitrate streaming outputs<\/li>\n\n\n\n
                • Broadcast-quality codecs<\/li>\n\n\n\n
                • Scalable cloud infrastructure<\/li>\n\n\n\n
                • DRM and captioning support<\/li>\n\n\n\n
                • Integration with AWS ecosystem<\/li>\n<\/ul>\n\n\n\n

                  Pros:<\/strong><\/p>\n\n\n\n

                    \n
                  • Highly scalable and reliable<\/li>\n\n\n\n
                  • Enterprise-grade quality<\/li>\n<\/ul>\n\n\n\n

                    Cons:<\/strong><\/p>\n\n\n\n

                      \n
                    • Cost can scale quickly<\/li>\n\n\n\n
                    • AWS-centric ecosystem<\/li>\n<\/ul>\n\n\n\n

                      Security & compliance:<\/strong> SOC 2, ISO, GDPR
                      Support & community:<\/strong> Enterprise AWS support, extensive documentation<\/p>\n\n\n\n

                      \n\n\n\n

                      4 \u2014 Adobe Media Encoder<\/strong><\/h3>\n\n\n\n

                      Short description:<\/strong>
                      A professional encoding solution tightly integrated with Adobe\u2019s creative ecosystem.<\/p>\n\n\n\n

                      Key features:<\/strong><\/p>\n\n\n\n

                        \n
                      • Seamless integration with Premiere Pro and After Effects<\/li>\n\n\n\n
                      • Preset-based workflows<\/li>\n\n\n\n
                      • Batch processing<\/li>\n\n\n\n
                      • Broad format support<\/li>\n\n\n\n
                      • GPU acceleration<\/li>\n<\/ul>\n\n\n\n

                        Pros:<\/strong><\/p>\n\n\n\n

                          \n
                        • Excellent for creative professionals<\/li>\n\n\n\n
                        • High output quality<\/li>\n<\/ul>\n\n\n\n

                          Cons:<\/strong><\/p>\n\n\n\n

                            \n
                          • Subscription cost<\/li>\n\n\n\n
                          • Limited outside Adobe ecosystem<\/li>\n<\/ul>\n\n\n\n

                            Security & compliance:<\/strong> GDPR compliant
                            Support & community:<\/strong> Adobe support, tutorials, creative community<\/p>\n\n\n\n

                            \n\n\n\n

                            5 \u2014 VLC Media Player<\/strong><\/h3>\n\n\n\n

                            Short description:<\/strong>
                            Primarily a media player, but also offers basic transcoding capabilities for lightweight needs.<\/p>\n\n\n\n

                            Key features:<\/strong><\/p>\n\n\n\n

                              \n
                            • Simple conversion tools<\/li>\n\n\n\n
                            • Wide codec support<\/li>\n\n\n\n
                            • Cross-platform<\/li>\n\n\n\n
                            • Streaming capabilities<\/li>\n\n\n\n
                            • Lightweight installation<\/li>\n<\/ul>\n\n\n\n

                              Pros:<\/strong><\/p>\n\n\n\n

                                \n
                              • Free and ubiquitous<\/li>\n\n\n\n
                              • Very easy to use<\/li>\n<\/ul>\n\n\n\n

                                Cons:<\/strong><\/p>\n\n\n\n

                                  \n
                                • Limited advanced controls<\/li>\n\n\n\n
                                • Not optimized for production workflows<\/li>\n<\/ul>\n\n\n\n

                                  Security & compliance:<\/strong> N\/A
                                  Support & community:<\/strong> Large global community<\/p>\n\n\n\n

                                  \n\n\n\n

                                  6 \u2014 Bitmovin Encoder<\/strong><\/h3>\n\n\n\n

                                  Short description:<\/strong>
                                  A high-performance cloud encoding solution optimized for streaming and OTT platforms.<\/p>\n\n\n\n

                                  Key features:<\/strong><\/p>\n\n\n\n

                                    \n
                                  • Adaptive bitrate streaming<\/li>\n\n\n\n
                                  • Fast cloud-based encoding<\/li>\n\n\n\n
                                  • API-first design<\/li>\n\n\n\n
                                  • DRM and analytics integration<\/li>\n\n\n\n
                                  • Multi-codec support<\/li>\n<\/ul>\n\n\n\n

                                    Pros:<\/strong><\/p>\n\n\n\n

                                      \n
                                    • Excellent performance<\/li>\n\n\n\n
                                    • Developer-friendly APIs<\/li>\n<\/ul>\n\n\n\n

                                      Cons:<\/strong><\/p>\n\n\n\n

                                        \n
                                      • Premium pricing<\/li>\n\n\n\n
                                      • Requires technical expertise<\/li>\n<\/ul>\n\n\n\n

                                        Security & compliance:<\/strong> SOC 2, GDPR
                                        Support & community:<\/strong> Enterprise support, strong documentation<\/p>\n\n\n\n

                                        \n\n\n\n

                                        7 \u2014 Shutter Encoder<\/strong><\/h3>\n\n\n\n

                                        Short description:<\/strong>
                                        A powerful GUI front-end built on FFmpeg, designed for media professionals.<\/p>\n\n\n\n

                                        Key features:<\/strong><\/p>\n\n\n\n

                                          \n
                                        • Advanced codec controls<\/li>\n\n\n\n
                                        • Batch workflows<\/li>\n\n\n\n
                                        • Color space management<\/li>\n\n\n\n
                                        • Cross-platform GUI<\/li>\n\n\n\n
                                        • Preset customization<\/li>\n<\/ul>\n\n\n\n

                                          Pros:<\/strong><\/p>\n\n\n\n

                                            \n
                                          • Combines power with usability<\/li>\n\n\n\n
                                          • Free to use<\/li>\n<\/ul>\n\n\n\n

                                            Cons:<\/strong><\/p>\n\n\n\n

                                              \n
                                            • Interface can feel technical<\/li>\n\n\n\n
                                            • Smaller community<\/li>\n<\/ul>\n\n\n\n

                                              Security & compliance:<\/strong> N\/A
                                              Support & community:<\/strong> Community support, tutorials available<\/p>\n\n\n\n

                                              \n\n\n\n

                                              8 \u2014 Wowza Streaming Engine<\/strong><\/h3>\n\n\n\n

                                              Short description:<\/strong>
                                              A robust platform for live streaming, transcoding, and media delivery.<\/p>\n\n\n\n

                                              Key features:<\/strong><\/p>\n\n\n\n

                                                \n
                                              • Live transcoding<\/li>\n\n\n\n
                                              • Adaptive streaming<\/li>\n\n\n\n
                                              • On-prem and cloud deployment<\/li>\n\n\n\n
                                              • Broad protocol support<\/li>\n\n\n\n
                                              • Scalability for events<\/li>\n<\/ul>\n\n\n\n

                                                Pros:<\/strong><\/p>\n\n\n\n

                                                  \n
                                                • Strong live streaming capabilities<\/li>\n\n\n\n
                                                • Flexible deployment<\/li>\n<\/ul>\n\n\n\n

                                                  Cons:<\/strong><\/p>\n\n\n\n

                                                    \n
                                                  • Licensing cost<\/li>\n\n\n\n
                                                  • Setup complexity<\/li>\n<\/ul>\n\n\n\n

                                                    Security & compliance:<\/strong> Varies by deployment
                                                    Support & community:<\/strong> Commercial support, documentation<\/p>\n\n\n\n

                                                    \n\n\n\n

                                                    9 \u2014 Telestream Vantage<\/strong><\/h3>\n\n\n\n

                                                    Short description:<\/strong>
                                                    An enterprise-grade transcoding and media processing platform for broadcasters.<\/p>\n\n\n\n

                                                    Key features:<\/strong><\/p>\n\n\n\n

                                                      \n
                                                    • Workflow automation<\/li>\n\n\n\n
                                                    • Quality control tools<\/li>\n\n\n\n
                                                    • Multi-format support<\/li>\n\n\n\n
                                                    • On-prem and hybrid deployment<\/li>\n\n\n\n
                                                    • Enterprise integrations<\/li>\n<\/ul>\n\n\n\n

                                                      Pros:<\/strong><\/p>\n\n\n\n

                                                        \n
                                                      • Highly configurable<\/li>\n\n\n\n
                                                      • Broadcast-ready reliability<\/li>\n<\/ul>\n\n\n\n

                                                        Cons:<\/strong><\/p>\n\n\n\n

                                                          \n
                                                        • Expensive<\/li>\n\n\n\n
                                                        • Overkill for small teams<\/li>\n<\/ul>\n\n\n\n

                                                          Security & compliance:<\/strong> Enterprise-grade, varies by setup
                                                          Support & community:<\/strong> Dedicated enterprise support<\/p>\n\n\n\n

                                                          \n\n\n\n

                                                          10 \u2014 Cloudinary Video<\/strong><\/h3>\n\n\n\n

                                                          Short description:<\/strong>
                                                          A cloud media platform that combines video encoding with delivery and optimization.<\/p>\n\n\n\n

                                                          Key features:<\/strong><\/p>\n\n\n\n

                                                            \n
                                                          • Automatic transcoding<\/li>\n\n\n\n
                                                          • CDN-optimized delivery<\/li>\n\n\n\n
                                                          • API-driven workflows<\/li>\n\n\n\n
                                                          • Video optimization<\/li>\n\n\n\n
                                                          • Media management<\/li>\n<\/ul>\n\n\n\n

                                                            Pros:<\/strong><\/p>\n\n\n\n

                                                              \n
                                                            • End-to-end solution<\/li>\n\n\n\n
                                                            • Easy integration<\/li>\n<\/ul>\n\n\n\n

                                                              Cons:<\/strong><\/p>\n\n\n\n

                                                                \n
                                                              • Cost at scale<\/li>\n\n\n\n
                                                              • Less control over low-level encoding<\/li>\n<\/ul>\n\n\n\n

                                                                Security & compliance:<\/strong> GDPR, SOC 2
                                                                Support & community:<\/strong> Commercial support, developer docs<\/p>\n\n\n\n

                                                                \n\n\n\n

                                                                Comparison Table<\/strong><\/h2>\n\n\n\n
                                                                Tool Name<\/th>Best For<\/th>Platform(s) Supported<\/th>Standout Feature<\/th>Rating<\/th><\/tr><\/thead>
                                                                FFmpeg<\/td>Developers & automation<\/td>Windows, macOS, Linux<\/td>Extreme flexibility<\/td>N\/A<\/td><\/tr>
                                                                HandBrake<\/td>Individuals & small teams<\/td>Windows, macOS, Linux<\/td>Ease of use<\/td>N\/A<\/td><\/tr>
                                                                AWS Elemental MediaConvert<\/td>OTT & broadcasters<\/td>Cloud<\/td>Broadcast quality<\/td>N\/A<\/td><\/tr>
                                                                Adobe Media Encoder<\/td>Creative professionals<\/td>Windows, macOS<\/td>Adobe integration<\/td>N\/A<\/td><\/tr>
                                                                VLC Media Player<\/td>Casual users<\/td>Cross-platform<\/td>Simplicity<\/td>N\/A<\/td><\/tr>
                                                                Bitmovin Encoder<\/td>Streaming platforms<\/td>Cloud<\/td>High performance<\/td>N\/A<\/td><\/tr>
                                                                Shutter Encoder<\/td>Media professionals<\/td>Cross-platform<\/td>FFmpeg power with GUI<\/td>N\/A<\/td><\/tr>
                                                                Wowza Streaming Engine<\/td>Live streaming<\/td>Cloud \/ On-prem<\/td>Live transcoding<\/td>N\/A<\/td><\/tr>
                                                                Telestream Vantage<\/td>Enterprises<\/td>On-prem \/ Hybrid<\/td>Workflow automation<\/td>N\/A<\/td><\/tr>
                                                                Cloudinary Video<\/td>SaaS & web apps<\/td>Cloud<\/td>End-to-end delivery<\/td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                                \n\n\n\n

                                                                Evaluation & Scoring of Transcoding & Encoding Tools<\/strong><\/h2>\n\n\n\n
                                                                Tool<\/th>Core Features (25%)<\/th>Ease of Use (15%)<\/th>Integrations (15%)<\/th>Security (10%)<\/th>Performance (10%)<\/th>Support (10%)<\/th>Price\/Value (15%)<\/th>Total<\/th><\/tr><\/thead>
                                                                FFmpeg<\/td>23<\/td>8<\/td>12<\/td>5<\/td>10<\/td>7<\/td>15<\/td>80<\/strong><\/td><\/tr>
                                                                HandBrake<\/td>18<\/td>14<\/td>8<\/td>5<\/td>8<\/td>7<\/td>15<\/td>75<\/strong><\/td><\/tr>
                                                                AWS MediaConvert<\/td>24<\/td>12<\/td>15<\/td>9<\/td>10<\/td>9<\/td>10<\/td>89<\/strong><\/td><\/tr>
                                                                Adobe Media Encoder<\/td>22<\/td>14<\/td>13<\/td>8<\/td>9<\/td>9<\/td>10<\/td>85<\/strong><\/td><\/tr>
                                                                Bitmovin Encoder<\/td>23<\/td>11<\/td>14<\/td>9<\/td>10<\/td>9<\/td>9<\/td>85<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                                \n\n\n\n

                                                                Which Transcoding & Encoding Tool Is Right for You?<\/strong><\/h2>\n\n\n\n
                                                                  \n
                                                                • Solo users:<\/strong> HandBrake or VLC for simplicity<\/li>\n\n\n\n
                                                                • SMBs:<\/strong> Shutter Encoder or Cloudinary Video<\/li>\n\n\n\n
                                                                • Mid-market:<\/strong> Adobe Media Encoder or Bitmovin<\/li>\n\n\n\n
                                                                • Enterprise:<\/strong> AWS Elemental MediaConvert or Telestream Vantage<\/li>\n<\/ul>\n\n\n\n

                                                                  Budget-conscious users should favor open-source tools, while performance-driven teams benefit from cloud-native platforms. Consider integrations, scalability, and compliance needs carefully.<\/p>\n\n\n\n

                                                                  \n\n\n\n

                                                                  Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n
                                                                    \n
                                                                  1. What is the difference between encoding and transcoding?<\/strong>
                                                                    Encoding converts raw video into a digital format, while transcoding converts one encoded format into another.<\/li>\n\n\n\n
                                                                  2. Do I need cloud-based transcoding?<\/strong>
                                                                    Only if you require scalability, automation, or global distribution.<\/li>\n\n\n\n
                                                                  3. Are open-source tools reliable?<\/strong>
                                                                    Yes, many are industry-proven but require technical expertise.<\/li>\n\n\n\n
                                                                  4. Which tool is best for live streaming?<\/strong>
                                                                    Wowza and AWS MediaConvert are strong choices.<\/li>\n\n\n\n
                                                                  5. Is GPU acceleration important?<\/strong>
                                                                    Yes, it significantly improves performance and efficiency.<\/li>\n\n\n\n
                                                                  6. Are these tools secure?<\/strong>
                                                                    Enterprise tools offer compliance; open-source security depends on setup.<\/li>\n\n\n\n
                                                                  7. Can I automate encoding workflows?<\/strong>
                                                                    Most professional tools and FFmpeg support automation.<\/li>\n\n\n\n
                                                                  8. What codecs should I prioritize?<\/strong>
                                                                    H.264, H.265, AV1 depending on use case.<\/li>\n\n\n\n
                                                                  9. Is transcoding expensive?<\/strong>
                                                                    Costs vary widely based on scale and platform.<\/li>\n\n\n\n
                                                                  10. What\u2019s the biggest mistake buyers make?<\/strong>
                                                                    Choosing complexity over actual needs.<\/li>\n<\/ol>\n\n\n\n
                                                                    \n\n\n\n

                                                                    Conclusion<\/strong><\/h2>\n\n\n\n

                                                                    Transcoding and encoding tools are essential for delivering modern video experiences. The right choice depends on scale, technical expertise, performance needs, integrations, and budget<\/strong>. There is no universal winner\u2014open-source tools shine in flexibility, while cloud and enterprise platforms excel in scalability and reliability. Carefully aligning tool capabilities with real-world requirements ensures efficient workflows, optimal quality, and long-term value.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                    Introduction Transcoding and encoding tools sit at the heart of today\u2019s video-driven digital world. Every time a video is uploaded, streamed, edited, or distributed across devices, it must be converted into formats, resolutions, and bitrates that different platforms and networks can handle efficiently. This process\u2014encoding (compressing raw media into a digital format) and transcoding (converting…<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[11138],"tags":[19596,19594,19589,19595,19591,19587,19598,19593,19586,19590,19588,19597,19592,19599],"class_list":["post-56929","post","type-post","status-publish","format-standard","hentry","category-best-tools","tag-adaptive-bitrate-encoding","tag-broadcast-video-encoding","tag-cloud-video-encoding","tag-ffmpeg-transcoding","tag-live-video-transcoding","tag-media-transcoding-solutions","tag-professional-media-encoder","tag-streaming-media-encoder","tag-transcoding-tools","tag-video-compression-tools","tag-video-encoding-software","tag-video-format-conversion","tag-video-processing-software","tag-video-workflow-automation"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/56929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=56929"}],"version-history":[{"count":1,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/56929\/revisions"}],"predecessor-version":[{"id":56931,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/56929\/revisions\/56931"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=56929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=56929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=56929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}