{"id":57251,"date":"2025-12-25T14:07:28","date_gmt":"2025-12-25T14:07:28","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=57251"},"modified":"2026-01-08T15:33:01","modified_gmt":"2026-01-08T15:33:01","slug":"top-10-market-research-platforms-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/top-10-market-research-platforms-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Market Research Platforms: Features, Pros, Cons & Comparison"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Introduction<\/h2>\n\n\n\n

Market Research Platforms are specialized software solutions that help organizations collect, analyze, and interpret data about markets, customers, competitors, and trends<\/strong>. These platforms combine surveys, panels, behavioral data, analytics, and AI-driven insights to support smarter business decisions. In today\u2019s data-saturated environment, relying on intuition alone is risky\u2014market research tools provide evidence-backed clarity.<\/p>\n\n\n\n

The importance of market research platforms has grown significantly as customer expectations evolve, competition intensifies, and digital channels multiply. Businesses use these tools to validate product ideas, understand customer needs, optimize pricing, measure brand perception, and reduce go-to-market risks<\/strong>. Whether launching a new product, entering a new region, or refining messaging, market research platforms turn raw data into actionable insights.<\/p>\n\n\n\n

When choosing a market research platform, buyers should evaluate research depth, data quality, analytics sophistication, ease of use, integration options, security standards, scalability, and overall value<\/strong>. The right platform should align with business goals, research maturity, and team capabilities\u2014not just feature checklists.<\/p>\n\n\n\n

Best for:<\/strong>
Market Research Platforms are ideal for product managers, marketing teams, UX researchers, founders, strategy teams, agencies, and enterprises<\/strong> across industries such as SaaS, FMCG, retail, healthcare, finance, and media.<\/p>\n\n\n\n

Not ideal for:<\/strong>
They may be unnecessary for very early-stage startups, solo creators with limited budgets, or teams that only need occasional informal feedback<\/strong>, where simpler survey tools or manual research may be sufficient.<\/p>\n\n\n\n

\n\n\n\n

Top 10 Market Research Platforms Tools<\/h2>\n\n\n\n
\n\n\n\n

1 \u2014 Qualtrics<\/strong><\/h3>\n\n\n\n

Short description:<\/strong>
Qualtrics is a leading enterprise-grade market research and experience management platform designed for large organizations conducting advanced, continuous research.<\/p>\n\n\n\n

Key features:<\/strong><\/p>\n\n\n\n

    \n
  • Advanced survey design and logic<\/li>\n\n\n\n
  • Large global research panels<\/li>\n\n\n\n
  • AI-driven text and sentiment analysis<\/li>\n\n\n\n
  • Brand, product, and customer experience research<\/li>\n\n\n\n
  • Role-based dashboards and reporting<\/li>\n\n\n\n
  • Workflow automation and integrations<\/li>\n\n\n\n
  • Enterprise-grade governance and controls<\/li>\n<\/ul>\n\n\n\n

    Pros:<\/strong><\/p>\n\n\n\n

      \n
    • Extremely powerful analytics and customization<\/li>\n\n\n\n
    • Trusted by large global enterprises<\/li>\n\n\n\n
    • Strong research methodology support<\/li>\n<\/ul>\n\n\n\n

      Cons:<\/strong><\/p>\n\n\n\n

        \n
      • High cost compared to most alternatives<\/li>\n\n\n\n
      • Steep learning curve for beginners<\/li>\n\n\n\n
      • Overkill for small teams<\/li>\n<\/ul>\n\n\n\n

        Security & compliance:<\/strong>
        SOC 2, ISO 27001, GDPR, SSO, encryption, audit logs<\/p>\n\n\n\n

        Support & community:<\/strong>
        Enterprise onboarding, dedicated account managers, extensive documentation, professional services available<\/p>\n\n\n\n

        \n\n\n\n

        2 \u2014 SurveyMonkey<\/strong><\/h3>\n\n\n\n

        Short description:<\/strong>
        SurveyMonkey is a widely used platform for surveys and market research, popular with SMBs and teams needing fast, flexible feedback.<\/p>\n\n\n\n

        Key features:<\/strong><\/p>\n\n\n\n

          \n
        • Survey templates and question banks<\/li>\n\n\n\n
        • Audience targeting and panel access<\/li>\n\n\n\n
        • Basic analytics and exports<\/li>\n\n\n\n
        • Custom branding and logic<\/li>\n\n\n\n
        • Integrations with common tools<\/li>\n\n\n\n
        • Collaboration and sharing<\/li>\n\n\n\n
        • Mobile-friendly surveys<\/li>\n<\/ul>\n\n\n\n

          Pros:<\/strong><\/p>\n\n\n\n

            \n
          • Very easy to use<\/li>\n\n\n\n
          • Affordable entry plans<\/li>\n\n\n\n
          • Fast deployment<\/li>\n<\/ul>\n\n\n\n

            Cons:<\/strong><\/p>\n\n\n\n

              \n
            • Limited advanced analytics<\/li>\n\n\n\n
            • Enterprise features locked behind higher tiers<\/li>\n\n\n\n
            • Less suitable for complex studies<\/li>\n<\/ul>\n\n\n\n

              Security & compliance:<\/strong>
              SOC 2, GDPR, SSO (enterprise plans)<\/p>\n\n\n\n

              Support & community:<\/strong>
              Good documentation, email support, large user community<\/p>\n\n\n\n

              \n\n\n\n

              3 \u2014 Gartner<\/strong><\/h3>\n\n\n\n

              Short description:<\/strong>
              Gartner provides premium market intelligence, analyst reports, and strategic insights for executive-level decision-making.<\/p>\n\n\n\n

              Key features:<\/strong><\/p>\n\n\n\n

                \n
              • Industry and technology research<\/li>\n\n\n\n
              • Market forecasts and trend analysis<\/li>\n\n\n\n
              • Vendor evaluations and Magic Quadrants<\/li>\n\n\n\n
              • Expert analyst consultations<\/li>\n\n\n\n
              • Peer benchmarking data<\/li>\n\n\n\n
              • Strategic advisory services<\/li>\n<\/ul>\n\n\n\n

                Pros:<\/strong><\/p>\n\n\n\n

                  \n
                • Highly credible and authoritative<\/li>\n\n\n\n
                • Deep strategic insights<\/li>\n\n\n\n
                • Excellent for enterprise planning<\/li>\n<\/ul>\n\n\n\n

                  Cons:<\/strong><\/p>\n\n\n\n

                    \n
                  • Very expensive<\/li>\n\n\n\n
                  • Not a hands-on data collection tool<\/li>\n\n\n\n
                  • Less tactical for day-to-day research<\/li>\n<\/ul>\n\n\n\n

                    Security & compliance:<\/strong>
                    Enterprise-grade security, GDPR compliant<\/p>\n\n\n\n

                    Support & community:<\/strong>
                    Dedicated analyst access, enterprise client support<\/p>\n\n\n\n

                    \n\n\n\n

                    4 \u2014 Statista<\/strong><\/h3>\n\n\n\n

                    Short description:<\/strong>
                    Statista offers a massive library of statistics, reports, and market data for quick research and presentations.<\/p>\n\n\n\n

                    Key features:<\/strong><\/p>\n\n\n\n

                      \n
                    • Millions of industry statistics<\/li>\n\n\n\n
                    • Market and consumer reports<\/li>\n\n\n\n
                    • Forecasts and trend data<\/li>\n\n\n\n
                    • Infographics and charts<\/li>\n\n\n\n
                    • Global industry coverage<\/li>\n\n\n\n
                    • Exportable data formats<\/li>\n<\/ul>\n\n\n\n

                      Pros:<\/strong><\/p>\n\n\n\n

                        \n
                      • Extremely fast access to data<\/li>\n\n\n\n
                      • Easy to use<\/li>\n\n\n\n
                      • Excellent for secondary research<\/li>\n<\/ul>\n\n\n\n

                        Cons:<\/strong><\/p>\n\n\n\n

                          \n
                        • Limited customization<\/li>\n\n\n\n
                        • Data depth varies by industry<\/li>\n\n\n\n
                        • Not suitable for primary research<\/li>\n<\/ul>\n\n\n\n

                          Security & compliance:<\/strong>
                          Standard GDPR compliance<\/p>\n\n\n\n

                          Support & community:<\/strong>
                          Email support, clear documentation<\/p>\n\n\n\n

                          \n\n\n\n

                          5 \u2014 Nielsen<\/strong><\/h3>\n\n\n\n

                          Short description:<\/strong>
                          Nielsen specializes in consumer behavior, media measurement, and retail analytics using large-scale data panels.<\/p>\n\n\n\n

                          Key features:<\/strong><\/p>\n\n\n\n

                            \n
                          • Retail and FMCG analytics<\/li>\n\n\n\n
                          • Media and audience measurement<\/li>\n\n\n\n
                          • Consumer purchase behavior tracking<\/li>\n\n\n\n
                          • Market share analysis<\/li>\n\n\n\n
                          • Forecasting models<\/li>\n\n\n\n
                          • Custom research services<\/li>\n<\/ul>\n\n\n\n

                            Pros:<\/strong><\/p>\n\n\n\n

                              \n
                            • Gold standard for consumer data<\/li>\n\n\n\n
                            • Deep historical datasets<\/li>\n\n\n\n
                            • Trusted by global brands<\/li>\n<\/ul>\n\n\n\n

                              Cons:<\/strong><\/p>\n\n\n\n

                                \n
                              • Expensive contracts<\/li>\n\n\n\n
                              • Limited self-serve capabilities<\/li>\n\n\n\n
                              • Long onboarding cycles<\/li>\n<\/ul>\n\n\n\n

                                Security & compliance:<\/strong>
                                Enterprise-grade security, GDPR compliant<\/p>\n\n\n\n

                                Support & community:<\/strong>
                                Dedicated enterprise support, research consultants<\/p>\n\n\n\n

                                \n\n\n\n

                                6 \u2014 Ipsos<\/strong><\/h3>\n\n\n\n

                                Short description:<\/strong>
                                Ipsos combines research technology with consulting to deliver customized market research solutions worldwide.<\/p>\n\n\n\n

                                Key features:<\/strong><\/p>\n\n\n\n

                                  \n
                                • Quantitative and qualitative research<\/li>\n\n\n\n
                                • Global respondent panels<\/li>\n\n\n\n
                                • Brand tracking and segmentation<\/li>\n\n\n\n
                                • Custom dashboards<\/li>\n\n\n\n
                                • AI-powered analytics<\/li>\n\n\n\n
                                • Industry-specific research frameworks<\/li>\n<\/ul>\n\n\n\n

                                  Pros:<\/strong><\/p>\n\n\n\n

                                    \n
                                  • High-quality research methodologies<\/li>\n\n\n\n
                                  • Strong global reach<\/li>\n\n\n\n
                                  • Expert-led insights<\/li>\n<\/ul>\n\n\n\n

                                    Cons:<\/strong><\/p>\n\n\n\n

                                      \n
                                    • Less DIY than SaaS platforms<\/li>\n\n\n\n
                                    • Pricing can be opaque<\/li>\n\n\n\n
                                    • Longer project timelines<\/li>\n<\/ul>\n\n\n\n

                                      Security & compliance:<\/strong>
                                      GDPR, ISO standards, enterprise security controls<\/p>\n\n\n\n

                                      Support & community:<\/strong>
                                      Consultant-led engagement, enterprise client support<\/p>\n\n\n\n

                                      \n\n\n\n

                                      7 \u2014 UserTesting<\/strong><\/h3>\n\n\n\n

                                      Short description:<\/strong>
                                      UserTesting focuses on qualitative user research through recorded sessions, interviews, and usability testing.<\/p>\n\n\n\n

                                      Key features:<\/strong><\/p>\n\n\n\n

                                        \n
                                      • On-demand user panels<\/li>\n\n\n\n
                                      • Video-based usability testing<\/li>\n\n\n\n
                                      • Live interviews and feedback<\/li>\n\n\n\n
                                      • Journey and prototype testing<\/li>\n\n\n\n
                                      • Insight tagging and clips<\/li>\n\n\n\n
                                      • Integrations with design tools<\/li>\n<\/ul>\n\n\n\n

                                        Pros:<\/strong><\/p>\n\n\n\n

                                          \n
                                        • Rich qualitative insights<\/li>\n\n\n\n
                                        • Fast feedback cycles<\/li>\n\n\n\n
                                        • Excellent for UX and product teams<\/li>\n<\/ul>\n\n\n\n

                                          Cons:<\/strong><\/p>\n\n\n\n

                                            \n
                                          • Limited quantitative research<\/li>\n\n\n\n
                                          • Costs scale quickly<\/li>\n\n\n\n
                                          • Requires interpretation skills<\/li>\n<\/ul>\n\n\n\n

                                            Security & compliance:<\/strong>
                                            SOC 2, GDPR, SSO<\/p>\n\n\n\n

                                            Support & community:<\/strong>
                                            Strong onboarding, training resources, enterprise support<\/p>\n\n\n\n

                                            \n\n\n\n

                                            8 \u2014 Attest<\/strong><\/h3>\n\n\n\n

                                            Short description:<\/strong>
                                            Attest is a self-serve market research platform built for brands needing fast consumer insights without research complexity.<\/p>\n\n\n\n

                                            Key features:<\/strong><\/p>\n\n\n\n

                                              \n
                                            • Global consumer panels<\/li>\n\n\n\n
                                            • Survey builder with templates<\/li>\n\n\n\n
                                            • Audience targeting<\/li>\n\n\n\n
                                            • Automated analytics<\/li>\n\n\n\n
                                            • Brand tracking studies<\/li>\n\n\n\n
                                            • Exportable reports<\/li>\n<\/ul>\n\n\n\n

                                              Pros:<\/strong><\/p>\n\n\n\n

                                                \n
                                              • Easy to use<\/li>\n\n\n\n
                                              • Faster than traditional research firms<\/li>\n\n\n\n
                                              • Transparent pricing<\/li>\n<\/ul>\n\n\n\n

                                                Cons:<\/strong><\/p>\n\n\n\n

                                                  \n
                                                • Limited advanced modeling<\/li>\n\n\n\n
                                                • Smaller panel depth than giants<\/li>\n\n\n\n
                                                • Less customization<\/li>\n<\/ul>\n\n\n\n

                                                  Security & compliance:<\/strong>
                                                  GDPR compliant, standard SaaS security<\/p>\n\n\n\n

                                                  Support & community:<\/strong>
                                                  Good onboarding, email support, learning resources<\/p>\n\n\n\n

                                                  \n\n\n\n

                                                  9 \u2014 Toluna<\/strong><\/h3>\n\n\n\n

                                                  Short description:<\/strong>
                                                  Toluna combines technology, panels, and analytics to deliver end-to-end consumer research.<\/p>\n\n\n\n

                                                  Key features:<\/strong><\/p>\n\n\n\n

                                                    \n
                                                  • Global respondent panels<\/li>\n\n\n\n
                                                  • DIY and managed research<\/li>\n\n\n\n
                                                  • Advanced analytics dashboards<\/li>\n\n\n\n
                                                  • Concept and ad testing<\/li>\n\n\n\n
                                                  • Real-time reporting<\/li>\n\n\n\n
                                                  • Mobile-first research<\/li>\n<\/ul>\n\n\n\n

                                                    Pros:<\/strong><\/p>\n\n\n\n

                                                      \n
                                                    • Balanced DIY and managed approach<\/li>\n\n\n\n
                                                    • Strong global reach<\/li>\n\n\n\n
                                                    • Good analytics depth<\/li>\n<\/ul>\n\n\n\n

                                                      Cons:<\/strong><\/p>\n\n\n\n

                                                        \n
                                                      • Interface can feel complex<\/li>\n\n\n\n
                                                      • Pricing varies by usage<\/li>\n\n\n\n
                                                      • Learning curve for new users<\/li>\n<\/ul>\n\n\n\n

                                                        Security & compliance:<\/strong>
                                                        ISO-certified, GDPR compliant<\/p>\n\n\n\n

                                                        Support & community:<\/strong>
                                                        Client success teams, documentation, enterprise support<\/p>\n\n\n\n

                                                        \n\n\n\n

                                                        10 \u2014 YouGov<\/strong><\/h3>\n\n\n\n

                                                        Short description:<\/strong>
                                                        YouGov specializes in public opinion, brand perception, and polling using large, continuously updated panels.<\/p>\n\n\n\n

                                                        Key features:<\/strong><\/p>\n\n\n\n

                                                          \n
                                                        • Brand and reputation tracking<\/li>\n\n\n\n
                                                        • Public opinion polling<\/li>\n\n\n\n
                                                        • Custom surveys<\/li>\n\n\n\n
                                                        • Longitudinal data<\/li>\n\n\n\n
                                                        • Global audience panels<\/li>\n\n\n\n
                                                        • Media and political insights<\/li>\n<\/ul>\n\n\n\n

                                                          Pros:<\/strong><\/p>\n\n\n\n

                                                            \n
                                                          • Highly reliable panel data<\/li>\n\n\n\n
                                                          • Strong brand tracking<\/li>\n\n\n\n
                                                          • Excellent for perception studies<\/li>\n<\/ul>\n\n\n\n

                                                            Cons:<\/strong><\/p>\n\n\n\n

                                                              \n
                                                            • Less flexible survey design<\/li>\n\n\n\n
                                                            • Slower turnaround for custom studies<\/li>\n\n\n\n
                                                            • Premium pricing<\/li>\n<\/ul>\n\n\n\n

                                                              Security & compliance:<\/strong>
                                                              GDPR compliant, enterprise security standards<\/p>\n\n\n\n

                                                              Support & community:<\/strong>
                                                              Professional research support, enterprise clients<\/p>\n\n\n\n

                                                              \n\n\n\n

                                                              Comparison Table<\/h2>\n\n\n\n
                                                              Tool Name<\/th>Best For<\/th>Platform(s) Supported<\/th>Standout Feature<\/th>Rating<\/th><\/tr><\/thead>
                                                              Qualtrics<\/td>Large enterprises<\/td>Web<\/td>Advanced analytics & XM<\/td>N\/A<\/td><\/tr>
                                                              SurveyMonkey<\/td>SMBs & teams<\/td>Web<\/td>Ease of use<\/td>N\/A<\/td><\/tr>
                                                              Gartner<\/td>Strategic leaders<\/td>Web<\/td>Analyst research<\/td>N\/A<\/td><\/tr>
                                                              Statista<\/td>Analysts & marketers<\/td>Web<\/td>Massive data library<\/td>N\/A<\/td><\/tr>
                                                              Nielsen<\/td>FMCG & media<\/td>Enterprise systems<\/td>Consumer panels<\/td>N\/A<\/td><\/tr>
                                                              Ipsos<\/td>Custom research<\/td>Web & consulting<\/td>Methodology depth<\/td>N\/A<\/td><\/tr>
                                                              UserTesting<\/td>UX teams<\/td>Web<\/td>Video-based insights<\/td>N\/A<\/td><\/tr>
                                                              Attest<\/td>Fast consumer insights<\/td>Web<\/td>Self-serve panels<\/td>N\/A<\/td><\/tr>
                                                              Toluna<\/td>Global research<\/td>Web<\/td>End-to-end insights<\/td>N\/A<\/td><\/tr>
                                                              YouGov<\/td>Brand perception<\/td>Web<\/td>Longitudinal data<\/td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Evaluation & Scoring of Market Research Platforms<\/h2>\n\n\n\n
                                                              Criteria<\/th>Weight<\/th>Qualtrics<\/th>SurveyMonkey<\/th>Statista<\/th>UserTesting<\/th><\/tr><\/thead>
                                                              Core features<\/td>25%<\/td>9\/10<\/td>7\/10<\/td>6\/10<\/td>7\/10<\/td><\/tr>
                                                              Ease of use<\/td>15%<\/td>6\/10<\/td>9\/10<\/td>9\/10<\/td>8\/10<\/td><\/tr>
                                                              Integrations & ecosystem<\/td>15%<\/td>9\/10<\/td>7\/10<\/td>5\/10<\/td>7\/10<\/td><\/tr>
                                                              Security & compliance<\/td>10%<\/td>9\/10<\/td>8\/10<\/td>7\/10<\/td>8\/10<\/td><\/tr>
                                                              Performance & reliability<\/td>10%<\/td>9\/10<\/td>8\/10<\/td>8\/10<\/td>8\/10<\/td><\/tr>
                                                              Support & community<\/td>10%<\/td>9\/10<\/td>7\/10<\/td>6\/10<\/td>8\/10<\/td><\/tr>
                                                              Price \/ value<\/td>15%<\/td>6\/10<\/td>8\/10<\/td>8\/10<\/td>7\/10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Which Market Research Platforms Tool Is Right for You?<\/h2>\n\n\n\n
                                                                \n
                                                              • Solo users:<\/strong> Choose affordable, easy tools with templates and minimal setup.<\/li>\n\n\n\n
                                                              • SMBs:<\/strong> Look for self-serve platforms with panels and analytics.<\/li>\n\n\n\n
                                                              • Mid-market:<\/strong> Balance advanced features with usability and integrations.<\/li>\n\n\n\n
                                                              • Enterprise:<\/strong> Prioritize governance, security, global panels, and support.<\/li>\n<\/ul>\n\n\n\n

                                                                Budget-conscious vs premium:<\/strong>
                                                                Lower-cost tools are ideal for quick insights, while premium platforms deliver depth and strategic guidance.<\/p>\n\n\n\n

                                                                Feature depth vs ease of use:<\/strong>
                                                                Advanced analytics require training; simpler tools trade depth for speed.<\/p>\n\n\n\n

                                                                Integration & scalability:<\/strong>
                                                                Ensure compatibility with CRM, BI, and product tools.<\/p>\n\n\n\n

                                                                Security & compliance:<\/strong>
                                                                Regulated industries should prioritize SOC 2, ISO, and GDPR compliance.<\/p>\n\n\n\n

                                                                \n\n\n\n

                                                                Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n
                                                                  \n
                                                                1. What is a market research platform?<\/strong>
                                                                  A tool that helps collect, analyze, and interpret market and customer data.<\/li>\n\n\n\n
                                                                2. Do I need a panel-based tool?<\/strong>
                                                                  Only if you require external respondents beyond your own users.<\/li>\n\n\n\n
                                                                3. Are free tools sufficient?<\/strong>
                                                                  For basic surveys, yes. For strategic decisions, usually not.<\/li>\n\n\n\n
                                                                4. How long does implementation take?<\/strong>
                                                                  From minutes (self-serve tools) to weeks (enterprise platforms).<\/li>\n\n\n\n
                                                                5. Are these tools GDPR compliant?<\/strong>
                                                                  Most reputable platforms are, but always verify.<\/li>\n\n\n\n
                                                                6. Can non-researchers use them?<\/strong>
                                                                  Yes, many tools are designed for business users.<\/li>\n\n\n\n
                                                                7. What\u2019s the biggest mistake buyers make?<\/strong>
                                                                  Choosing complexity over actual needs.<\/li>\n\n\n\n
                                                                8. Do these platforms replace research agencies?<\/strong>
                                                                  Some do; others complement agencies.<\/li>\n\n\n\n
                                                                9. How important are integrations?<\/strong>
                                                                  Critical for scaling insights across teams.<\/li>\n\n\n\n
                                                                10. Is there a single best platform?<\/strong>
                                                                  No\u2014fit depends on goals, budget, and research maturity.<\/li>\n<\/ol>\n\n\n\n
                                                                  \n\n\n\n

                                                                  Conclusion<\/h2>\n\n\n\n

                                                                  Market Research Platforms play a critical role in reducing uncertainty and guiding smarter decisions. From fast surveys to deep enterprise intelligence, the tools covered here address different needs, budgets, and research maturity levels. What matters most is alignment with your objectives, usability for your team, data quality, and long-term scalability<\/strong>.<\/p>\n\n\n\n

                                                                  There is no universal winner. The best market research platform is the one that fits your specific context, resources, and decision-making style<\/strong>\u2014and helps you turn insights into action.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                  Introduction Market Research Platforms are specialized software solutions that help organizations collect, analyze, and interpret data about markets, customers, competitors, and trends. These platforms combine surveys, panels,… <\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11138],"tags":[20735,20740,20736,20734,20742,20732,20738,17701,20722,20731,20733,20741,20737,20739],"class_list":["post-57251","post","type-post","status-publish","format-standard","hentry","category-best-tools","tag-brand-research-software","tag-business-intelligence-research","tag-competitive-market-analysis","tag-consumer-insights-software","tag-customer-behavior-analysis","tag-customer-research-tools","tag-market-analytics-software","tag-market-intelligence-platforms","tag-market-research-platforms","tag-market-research-tools","tag-online-market-research","tag-product-research-tools","tag-survey-research-platforms","tag-user-research-tools"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=57251"}],"version-history":[{"count":1,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57251\/revisions"}],"predecessor-version":[{"id":57253,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57251\/revisions\/57253"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=57251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=57251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=57251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}