{"id":57266,"date":"2025-12-25T15:45:56","date_gmt":"2025-12-25T15:45:56","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=57266"},"modified":"2026-01-08T15:49:20","modified_gmt":"2026-01-08T15:49:20","slug":"top-10-brand-tracking-tools-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/top-10-brand-tracking-tools-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Brand Tracking Tools: Features, Pros, Cons & Comparison"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Introduction<\/strong><\/h2>\n\n\n\n

Brand Tracking Tools are specialized platforms designed to measure, monitor, and analyze how a brand is perceived over time<\/strong> across customers, markets, and channels. Unlike one-time surveys or ad-hoc research, brand tracking provides continuous insights<\/strong> into awareness, consideration, preference, trust, sentiment, and loyalty. These tools help organizations understand not just what<\/em> customers think today, but how perceptions are shifting<\/em> due to campaigns, product launches, crises, or competitive moves.<\/p>\n\n\n\n

In today\u2019s hyper-competitive and digital-first environment, brand perception can change rapidly. Social media, online reviews, news cycles, and customer experiences all influence how a brand is viewed\u2014often in real time. Brand tracking tools allow teams to identify early signals<\/strong>, measure long-term brand equity, and connect brand health metrics with business outcomes like growth, retention, and pricing power.<\/p>\n\n\n\n

Common real-world use cases include<\/strong> tracking brand awareness across regions, measuring campaign impact, monitoring brand sentiment before and after a PR event, benchmarking against competitors, and guiding long-term brand strategy.<\/p>\n\n\n\n

When choosing a brand tracking tool, buyers should evaluate methodology quality, frequency of data collection, audience reach, analytics depth, usability, integrations, and data governance<\/strong>. A good tool balances statistical rigor with accessibility for non-research stakeholders.<\/p>\n\n\n\n

Best for:<\/strong>
Brand managers, marketing leaders, insights teams, product marketers, agencies, and enterprises that need consistent, reliable brand health measurement<\/strong> across time, markets, and audiences.<\/p>\n\n\n\n

Not ideal for:<\/strong>
Very small teams running one-off surveys, organizations without recurring research needs, or teams seeking purely social listening or ad analytics without structured brand metrics.<\/p>\n\n\n\n

\n\n\n\n

Top 10 Brand Tracking Tools<\/strong><\/h2>\n\n\n\n
\n\n\n\n

1 \u2014 YouGov<\/strong><\/h3>\n\n\n\n

Short description:<\/strong>
YouGov is a globally recognized brand tracking platform powered by large-scale, continuously refreshed consumer panels. It is designed for enterprises and agencies that need statistically robust brand intelligence.<\/p>\n\n\n\n

Key features<\/strong><\/p>\n\n\n\n

    \n
  • Continuous brand tracking across awareness, consideration, and perception<\/li>\n\n\n\n
  • Large, proprietary global consumer panels<\/li>\n\n\n\n
  • Competitive benchmarking and share-of-voice analysis<\/li>\n\n\n\n
  • Demographic and psychographic segmentation<\/li>\n\n\n\n
  • Customizable dashboards and reports<\/li>\n\n\n\n
  • Time-series trend analysis<\/li>\n\n\n\n
  • API access for advanced analytics<\/li>\n<\/ul>\n\n\n\n

    Pros<\/strong><\/p>\n\n\n\n

      \n
    • Highly trusted data quality and methodology<\/li>\n\n\n\n
    • Strong global coverage and consistency<\/li>\n<\/ul>\n\n\n\n

      Cons<\/strong><\/p>\n\n\n\n

        \n
      • Premium pricing<\/li>\n\n\n\n
      • Less flexible for very small or niche audiences<\/li>\n<\/ul>\n\n\n\n

        Security & compliance:<\/strong> GDPR compliant, enterprise-grade data protection, SOC-aligned practices
        Support & community:<\/strong> Dedicated account managers, strong documentation, enterprise onboarding<\/p>\n\n\n\n

        \n\n\n\n

        2 \u2014 Kantar BrandZ \/ Brand Tracking<\/strong><\/h3>\n\n\n\n

        Short description:<\/strong>
        Kantar offers advanced brand tracking grounded in decades of brand equity research, widely used by global enterprises.<\/p>\n\n\n\n

        Key features<\/strong><\/p>\n\n\n\n

          \n
        • Brand equity and brand power metrics<\/li>\n\n\n\n
        • Longitudinal brand health tracking<\/li>\n\n\n\n
        • Competitive and category benchmarks<\/li>\n\n\n\n
        • Campaign impact measurement<\/li>\n\n\n\n
        • Global market coverage<\/li>\n\n\n\n
        • Advanced statistical modeling<\/li>\n<\/ul>\n\n\n\n

          Pros<\/strong><\/p>\n\n\n\n

            \n
          • Deep strategic insights<\/li>\n\n\n\n
          • Strong credibility with executives<\/li>\n<\/ul>\n\n\n\n

            Cons<\/strong><\/p>\n\n\n\n

              \n
            • Complex setup<\/li>\n\n\n\n
            • Requires experienced research teams<\/li>\n<\/ul>\n\n\n\n

              Security & compliance:<\/strong> GDPR compliant, ISO-aligned processes
              Support & community:<\/strong> High-touch consulting support, limited self-serve community<\/p>\n\n\n\n

              \n\n\n\n

              3 \u2014 Brandwatch<\/strong><\/h3>\n\n\n\n

              Short description:<\/strong>
              Brandwatch combines brand tracking with digital consumer intelligence, ideal for brands focused on online perception and conversation analysis.<\/p>\n\n\n\n

              Key features<\/strong><\/p>\n\n\n\n

                \n
              • Brand sentiment tracking across digital channels<\/li>\n\n\n\n
              • Trend and conversation analysis<\/li>\n\n\n\n
              • Competitive brand comparison<\/li>\n\n\n\n
              • AI-powered insights and alerts<\/li>\n\n\n\n
              • Custom dashboards<\/li>\n\n\n\n
              • Historical data access<\/li>\n<\/ul>\n\n\n\n

                Pros<\/strong><\/p>\n\n\n\n

                  \n
                • Excellent real-time visibility<\/li>\n\n\n\n
                • Strong AI and visualization tools<\/li>\n<\/ul>\n\n\n\n

                  Cons<\/strong><\/p>\n\n\n\n

                    \n
                  • Heavily digital-centric<\/li>\n\n\n\n
                  • Requires tuning for noise reduction<\/li>\n<\/ul>\n\n\n\n

                    Security & compliance:<\/strong> GDPR compliant, SSO, role-based access
                    Support & community:<\/strong> Extensive documentation, training resources, enterprise support<\/p>\n\n\n\n

                    \n\n\n\n

                    4 \u2014 Qualtrics Brand Experience<\/strong><\/h3>\n\n\n\n

                    Short description:<\/strong>
                    Qualtrics enables structured brand tracking integrated with customer experience and employee feedback data.<\/p>\n\n\n\n

                    Key features<\/strong><\/p>\n\n\n\n

                      \n
                    • Brand awareness and perception tracking<\/li>\n\n\n\n
                    • Custom survey-based brand studies<\/li>\n\n\n\n
                    • Advanced analytics and text analysis<\/li>\n\n\n\n
                    • Integration with CX and EX data<\/li>\n\n\n\n
                    • Automated reporting<\/li>\n\n\n\n
                    • Role-based dashboards<\/li>\n<\/ul>\n\n\n\n

                      Pros<\/strong><\/p>\n\n\n\n

                        \n
                      • Highly customizable research design<\/li>\n\n\n\n
                      • Strong analytics and integrations<\/li>\n<\/ul>\n\n\n\n

                        Cons<\/strong><\/p>\n\n\n\n

                          \n
                        • Learning curve<\/li>\n\n\n\n
                        • Premium pricing for advanced features<\/li>\n<\/ul>\n\n\n\n

                          Security & compliance:<\/strong> SOC 2, ISO 27001, GDPR compliant
                          Support & community:<\/strong> Large user community, training programs, enterprise SLAs<\/p>\n\n\n\n

                          \n\n\n\n

                          5 \u2014 Ipsos Brand Health Tracking<\/strong><\/h3>\n\n\n\n

                          Short description:<\/strong>
                          Ipsos provides methodologically rigorous brand tracking solutions backed by global research expertise.<\/p>\n\n\n\n

                          Key features<\/strong><\/p>\n\n\n\n

                            \n
                          • Brand funnel and equity metrics<\/li>\n\n\n\n
                          • Continuous tracking models<\/li>\n\n\n\n
                          • Competitive benchmarks<\/li>\n\n\n\n
                          • Category-specific frameworks<\/li>\n\n\n\n
                          • Global sampling capabilities<\/li>\n\n\n\n
                          • Strategic insight reports<\/li>\n<\/ul>\n\n\n\n

                            Pros<\/strong><\/p>\n\n\n\n

                              \n
                            • Strong methodological rigor<\/li>\n\n\n\n
                            • Trusted by large enterprises<\/li>\n<\/ul>\n\n\n\n

                              Cons<\/strong><\/p>\n\n\n\n

                                \n
                              • Less self-serve flexibility<\/li>\n\n\n\n
                              • Longer turnaround times<\/li>\n<\/ul>\n\n\n\n

                                Security & compliance:<\/strong> GDPR compliant, ISO standards
                                Support & community:<\/strong> Consultant-led support, limited peer community<\/p>\n\n\n\n

                                \n\n\n\n

                                6 \u2014 GfK Brand Tracking<\/strong><\/h3>\n\n\n\n

                                Short description:<\/strong>
                                GfK focuses on consumer behavior and brand performance insights, particularly strong in retail and consumer goods sectors.<\/p>\n\n\n\n

                                Key features<\/strong><\/p>\n\n\n\n

                                  \n
                                • Brand awareness and perception tracking<\/li>\n\n\n\n
                                • Purchase intent and loyalty metrics<\/li>\n\n\n\n
                                • Retail and shopper insights<\/li>\n\n\n\n
                                • Competitive benchmarking<\/li>\n\n\n\n
                                • Trend analysis<\/li>\n\n\n\n
                                • Global coverage<\/li>\n<\/ul>\n\n\n\n

                                  Pros<\/strong><\/p>\n\n\n\n

                                    \n
                                  • Strong consumer behavior expertise<\/li>\n\n\n\n
                                  • Reliable longitudinal data<\/li>\n<\/ul>\n\n\n\n

                                    Cons<\/strong><\/p>\n\n\n\n

                                      \n
                                    • Traditional interface<\/li>\n\n\n\n
                                    • Less agile customization<\/li>\n<\/ul>\n\n\n\n

                                      Security & compliance:<\/strong> GDPR compliant, enterprise security standards
                                      Support & community:<\/strong> Account-led support, research consultants<\/p>\n\n\n\n

                                      \n\n\n\n

                                      7 \u2014 Attest<\/strong><\/h3>\n\n\n\n

                                      Short description:<\/strong>
                                      Attest is a modern, self-serve brand tracking platform aimed at agile marketing and insights teams.<\/p>\n\n\n\n

                                      Key features<\/strong><\/p>\n\n\n\n

                                        \n
                                      • On-demand brand tracking surveys<\/li>\n\n\n\n
                                      • Audience targeting and segmentation<\/li>\n\n\n\n
                                      • Easy-to-use dashboards<\/li>\n\n\n\n
                                      • Competitive comparison<\/li>\n\n\n\n
                                      • Fast turnaround insights<\/li>\n\n\n\n
                                      • Flexible study design<\/li>\n<\/ul>\n\n\n\n

                                        Pros<\/strong><\/p>\n\n\n\n

                                          \n
                                        • User-friendly and fast<\/li>\n\n\n\n
                                        • More accessible pricing<\/li>\n<\/ul>\n\n\n\n

                                          Cons<\/strong><\/p>\n\n\n\n

                                            \n
                                          • Smaller panel reach<\/li>\n\n\n\n
                                          • Limited advanced modeling<\/li>\n<\/ul>\n\n\n\n

                                            Security & compliance:<\/strong> GDPR compliant, standard encryption
                                            Support & community:<\/strong> Responsive support, growing user base<\/p>\n\n\n\n

                                            \n\n\n\n

                                            8 \u2014 Brand24<\/strong><\/h3>\n\n\n\n

                                            Short description:<\/strong>
                                            Brand24 focuses on online brand monitoring and sentiment analysis, suitable for digital-first brand tracking.<\/p>\n\n\n\n

                                            Key features<\/strong><\/p>\n\n\n\n

                                              \n
                                            • Real-time brand mention tracking<\/li>\n\n\n\n
                                            • Sentiment analysis<\/li>\n\n\n\n
                                            • Influencer identification<\/li>\n\n\n\n
                                            • Competitive share-of-voice<\/li>\n\n\n\n
                                            • Alerts and reporting<\/li>\n\n\n\n
                                            • Social and web coverage<\/li>\n<\/ul>\n\n\n\n

                                              Pros<\/strong><\/p>\n\n\n\n

                                                \n
                                              • Real-time insights<\/li>\n\n\n\n
                                              • Affordable entry point<\/li>\n<\/ul>\n\n\n\n

                                                Cons<\/strong><\/p>\n\n\n\n

                                                  \n
                                                • Limited traditional brand metrics<\/li>\n\n\n\n
                                                • Not survey-based<\/li>\n<\/ul>\n\n\n\n

                                                  Security & compliance:<\/strong> GDPR compliant
                                                  Support & community:<\/strong> Knowledge base, standard customer support<\/p>\n\n\n\n

                                                  \n\n\n\n

                                                  9 \u2014 Meltwater<\/strong><\/h3>\n\n\n\n

                                                  Short description:<\/strong>
                                                  Meltwater provides brand tracking through media intelligence, PR measurement, and reputation analytics.<\/p>\n\n\n\n

                                                  Key features<\/strong><\/p>\n\n\n\n

                                                    \n
                                                  • Media and brand sentiment analysis<\/li>\n\n\n\n
                                                  • Share-of-voice tracking<\/li>\n\n\n\n
                                                  • Campaign impact measurement<\/li>\n\n\n\n
                                                  • Competitive benchmarking<\/li>\n\n\n\n
                                                  • Alerts and dashboards<\/li>\n\n\n\n
                                                  • Global media monitoring<\/li>\n<\/ul>\n\n\n\n

                                                    Pros<\/strong><\/p>\n\n\n\n

                                                      \n
                                                    • Strong PR and media focus<\/li>\n\n\n\n
                                                    • Broad data sources<\/li>\n<\/ul>\n\n\n\n

                                                      Cons<\/strong><\/p>\n\n\n\n

                                                        \n
                                                      • Less traditional brand equity tracking<\/li>\n\n\n\n
                                                      • Complex interface<\/li>\n<\/ul>\n\n\n\n

                                                        Security & compliance:<\/strong> GDPR compliant, enterprise security
                                                        Support & community:<\/strong> Dedicated support teams, training resources<\/p>\n\n\n\n

                                                        \n\n\n\n

                                                        10 \u2014 Talkwalker<\/strong><\/h3>\n\n\n\n

                                                        Short description:<\/strong>
                                                        Talkwalker combines AI-driven social listening with brand analytics for global brand monitoring.<\/p>\n\n\n\n

                                                        Key features<\/strong><\/p>\n\n\n\n

                                                          \n
                                                        • AI-powered sentiment analysis<\/li>\n\n\n\n
                                                        • Brand perception tracking<\/li>\n\n\n\n
                                                        • Image and logo recognition<\/li>\n\n\n\n
                                                        • Competitive benchmarking<\/li>\n\n\n\n
                                                        • Global data coverage<\/li>\n\n\n\n
                                                        • Custom dashboards<\/li>\n<\/ul>\n\n\n\n

                                                          Pros<\/strong><\/p>\n\n\n\n

                                                            \n
                                                          • Advanced AI capabilities<\/li>\n\n\n\n
                                                          • Strong global monitoring<\/li>\n<\/ul>\n\n\n\n

                                                            Cons<\/strong><\/p>\n\n\n\n

                                                              \n
                                                            • High cost<\/li>\n\n\n\n
                                                            • Requires configuration expertise<\/li>\n<\/ul>\n\n\n\n

                                                              Security & compliance:<\/strong> GDPR compliant, ISO-aligned practices
                                                              Support & community:<\/strong> Enterprise support, training programs<\/p>\n\n\n\n

                                                              \n\n\n\n

                                                              Comparison Table<\/strong><\/h2>\n\n\n\n
                                                              Tool Name<\/th>Best For<\/th>Platform(s) Supported<\/th>Standout Feature<\/th>Rating<\/th><\/tr><\/thead>
                                                              YouGov<\/td>Enterprise brand intelligence<\/td>Web<\/td>Large global panels<\/td>N\/A<\/td><\/tr>
                                                              Kantar<\/td>Strategic brand equity<\/td>Web<\/td>BrandZ methodology<\/td>N\/A<\/td><\/tr>
                                                              Brandwatch<\/td>Digital brand insights<\/td>Web<\/td>AI-driven analytics<\/td>N\/A<\/td><\/tr>
                                                              Qualtrics<\/td>Integrated brand & CX<\/td>Web<\/td>Experience management<\/td>N\/A<\/td><\/tr>
                                                              Ipsos<\/td>Methodological rigor<\/td>Web<\/td>Longitudinal tracking<\/td>N\/A<\/td><\/tr>
                                                              GfK<\/td>Consumer goods brands<\/td>Web<\/td>Shopper insights<\/td>N\/A<\/td><\/tr>
                                                              Attest<\/td>Agile brand teams<\/td>Web<\/td>Self-serve tracking<\/td>N\/A<\/td><\/tr>
                                                              Brand24<\/td>Digital-first brands<\/td>Web<\/td>Real-time alerts<\/td>N\/A<\/td><\/tr>
                                                              Meltwater<\/td>PR & reputation teams<\/td>Web<\/td>Media intelligence<\/td>N\/A<\/td><\/tr>
                                                              Talkwalker<\/td>Global brand monitoring<\/td>Web<\/td>AI & image recognition<\/td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Evaluation & Scoring of Brand Tracking Tools<\/strong><\/h2>\n\n\n\n
                                                              Criteria<\/th>Weight<\/th>Description<\/th><\/tr><\/thead>
                                                              Core features<\/td>25%<\/td>Depth of brand metrics and tracking models<\/td><\/tr>
                                                              Ease of use<\/td>15%<\/td>UI clarity and learning curve<\/td><\/tr>
                                                              Integrations & ecosystem<\/td>15%<\/td>Compatibility with analytics and CX tools<\/td><\/tr>
                                                              Security & compliance<\/td>10%<\/td>Data protection and governance<\/td><\/tr>
                                                              Performance & reliability<\/td>10%<\/td>Data freshness and uptime<\/td><\/tr>
                                                              Support & community<\/td>10%<\/td>Documentation and assistance<\/td><\/tr>
                                                              Price \/ value<\/td>15%<\/td>ROI relative to cost<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Which Brand Tracking Tool Is Right for You?<\/strong><\/h2>\n\n\n\n
                                                                \n
                                                              • Solo users \/ SMBs:<\/strong> Choose self-serve, flexible platforms like Attest or Brand24 for affordability and speed.<\/li>\n\n\n\n
                                                              • Mid-market teams:<\/strong> Look for balance\u2014Brandwatch or Qualtrics provide depth without full agency dependency.<\/li>\n\n\n\n
                                                              • Enterprises:<\/strong> YouGov, Kantar, Ipsos, and Talkwalker offer scalability, rigor, and global reach.<\/li>\n\n\n\n
                                                              • Budget-conscious:<\/strong> Digital monitoring tools provide value but less statistical depth.<\/li>\n\n\n\n
                                                              • Premium needs:<\/strong> Enterprise research platforms deliver credibility and long-term benchmarks.<\/li>\n\n\n\n
                                                              • Security-focused:<\/strong> Prioritize vendors with strong compliance and enterprise controls.<\/li>\n<\/ul>\n\n\n\n
                                                                \n\n\n\n

                                                                Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n

                                                                1. What is brand tracking?<\/strong>
                                                                Brand tracking is the continuous measurement of brand perception metrics over time.<\/p>\n\n\n\n

                                                                2. How often should brand tracking be done?<\/strong>
                                                                Most brands track monthly or quarterly, depending on market volatility.<\/p>\n\n\n\n

                                                                3. Are brand tracking tools only for large companies?<\/strong>
                                                                No, many platforms support SMBs with scalable pricing.<\/p>\n\n\n\n

                                                                4. How is brand tracking different from social listening?<\/strong>
                                                                Brand tracking uses structured metrics; social listening focuses on online conversations.<\/p>\n\n\n\n

                                                                5. Can brand tracking measure campaign impact?<\/strong>
                                                                Yes, most tools link perception changes to campaign timelines.<\/p>\n\n\n\n

                                                                6. Do these tools support competitor benchmarking?<\/strong>
                                                                Almost all enterprise tools include competitor comparisons.<\/p>\n\n\n\n

                                                                7. Is survey-based tracking still relevant?<\/strong>
                                                                Yes, it remains the most reliable way to measure brand equity.<\/p>\n\n\n\n

                                                                8. How long before insights become reliable?<\/strong>
                                                                Typically after several data waves for trend stability.<\/p>\n\n\n\n

                                                                9. Are brand tracking tools GDPR compliant?<\/strong>
                                                                Most reputable vendors are GDPR compliant.<\/p>\n\n\n\n

                                                                10. What is the biggest mistake in brand tracking?<\/strong>
                                                                Inconsistent methodology or changing metrics mid-stream.<\/p>\n\n\n\n

                                                                \n\n\n\n

                                                                Conclusion<\/strong><\/h2>\n\n\n\n

                                                                Brand tracking tools play a critical role in understanding, protecting, and growing brand equity<\/strong>. The right platform provides consistent measurement, actionable insights, and confidence in strategic decisions. While some tools excel in statistical rigor and global benchmarking, others prioritize speed, usability, or digital-first monitoring.<\/p>\n\n\n\n

                                                                There is no universal \u201cbest\u201d brand tracking tool. The ideal choice depends on organization size, research maturity, budget, geographic scope, and integration needs<\/strong>. By aligning your selection with clear objectives and long-term strategy, brand tracking becomes a powerful asset\u2014not just a reporting exercise, but a driver of sustainable brand growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                Introduction Brand Tracking Tools are specialized platforms designed to measure, monitor, and analyze how a brand is perceived over time across customers, markets, and channels. Unlike one-time… <\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11138],"tags":[20795,20799,20796,20803,19390,20798,20801,20804,12160,20797,20802,20800,19437,20805],"class_list":["post-57266","post","type-post","status-publish","format-standard","hentry","category-best-tools","tag-brand-awareness-measurement","tag-brand-equity-measurement","tag-brand-health-tracking","tag-brand-intelligence-platforms","tag-brand-monitoring-software","tag-brand-perception-analysis","tag-brand-performance-analytics","tag-brand-reputation-tracking","tag-brand-sentiment-tracking","tag-brand-tracking-tools","tag-competitive-brand-analysis","tag-customer-perception-tracking","tag-digital-brand-monitoring","tag-market-research-brand-tools"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=57266"}],"version-history":[{"count":1,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57266\/revisions"}],"predecessor-version":[{"id":57268,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57266\/revisions\/57268"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=57266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=57266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=57266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}