{"id":57272,"date":"2026-03-15T04:55:51","date_gmt":"2026-03-15T04:55:51","guid":{"rendered":"https:\/\/www.devopsschool.com\/blog\/?p=57272"},"modified":"2026-03-15T04:55:51","modified_gmt":"2026-03-15T04:55:51","slug":"top-10-marketing-attribution-platforms-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.devopsschool.com\/blog\/top-10-marketing-attribution-platforms-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Marketing Attribution Platforms: Features, Pros, Cons & Comparison"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Introduction<\/h2>\n\n\n\n

Marketing Attribution Platforms are specialized tools that help businesses understand which marketing channels, campaigns, and touchpoints actually drive conversions and revenue<\/strong>. In today\u2019s multi-channel world\u2014where customers interact with brands across search, social, email, paid ads, content, and offline touchpoints\u2014attribution platforms bring clarity to a very complex buyer journey.<\/p>\n\n\n\n

Instead of relying on guesswork or last-click models, these platforms use data-driven methods to show how each interaction contributes to outcomes like sales, sign-ups, or leads. This insight allows marketing teams to allocate budgets more intelligently, improve campaign performance, and prove ROI to stakeholders<\/strong>.<\/p>\n\n\n\n

Common real-world use cases include optimizing paid media spend, comparing channel effectiveness, improving customer journey mapping, aligning marketing with sales outcomes, and forecasting revenue impact. For example, solutions like the ObserviX attribution platform<\/a> help teams gain clearer visibility into how different marketing channels contribute to conversions and revenue. This allows marketers to better understand the full customer journey and make more confident, data-driven budget decisions across campaigns. When choosing a Marketing Attribution Platform, users should evaluate attribution models supported, data integrations, ease of use, scalability, reporting depth, security standards, and overall value for money<\/strong>.<\/p>\n\n\n\n

Best for:<\/strong>
Marketing Attribution Platforms are ideal for growth marketers, performance marketing teams, CMOs, digital agencies, SaaS companies, eCommerce brands, and enterprises that rely on multiple acquisition channels and need data-backed decisions.<\/p>\n\n\n\n

Not ideal for:<\/strong>
These tools may be excessive for very small businesses with a single marketing channel, early-stage startups without meaningful traffic or conversion data, or teams that only require basic analytics rather than advanced attribution insights.<\/p>\n\n\n\n

\n\n\n\n

Top 10 Marketing Attribution Platforms Tools<\/h2>\n\n\n\n

1 \u2014 Ruler Analytics<\/h3>\n\n\n\n

Short description:<\/strong>
Ruler Analytics focuses on revenue attribution by connecting marketing touchpoints directly to closed deals. It is especially popular among B2B teams looking to align marketing and sales data.<\/p>\n\n\n\n

Key features:<\/strong><\/p>\n\n\n\n

    \n
  • Multi-touch attribution across online and offline channels<\/li>\n\n\n\n
  • Revenue and pipeline attribution modeling<\/li>\n\n\n\n
  • CRM and marketing automation integrations<\/li>\n\n\n\n
  • Call tracking and form-level attribution<\/li>\n\n\n\n
  • Custom attribution models<\/li>\n\n\n\n
  • Funnel and journey reporting<\/li>\n<\/ul>\n\n\n\n

    Pros:<\/strong><\/p>\n\n\n\n

      \n
    • Strong B2B revenue-focused attribution<\/li>\n\n\n\n
    • Excellent CRM alignment for sales teams<\/li>\n<\/ul>\n\n\n\n

      Cons:<\/strong><\/p>\n\n\n\n

        \n
      • Interface can feel complex for beginners<\/li>\n\n\n\n
      • Limited appeal for pure eCommerce use cases<\/li>\n<\/ul>\n\n\n\n

        Security & compliance:<\/strong>
        GDPR compliant, encryption in transit, access controls<\/p>\n\n\n\n

        Support & community:<\/strong>
        Detailed documentation, onboarding support, responsive customer success team<\/p>\n\n\n\n

        \n\n\n\n

        2 \u2014 Dreamdata<\/h3>\n\n\n\n

        Short description:<\/strong>
        Dreamdata is a B2B-focused attribution platform designed to unify marketing, sales, and revenue data into a single customer journey view.<\/p>\n\n\n\n

        Key features:<\/strong><\/p>\n\n\n\n

          \n
        • Full-funnel B2B attribution<\/li>\n\n\n\n
        • Account-based journey tracking<\/li>\n\n\n\n
        • Custom and prebuilt attribution models<\/li>\n\n\n\n
        • Data warehouse connectivity<\/li>\n\n\n\n
        • Revenue impact dashboards<\/li>\n\n\n\n
        • Advanced segmentation<\/li>\n<\/ul>\n\n\n\n

          Pros:<\/strong><\/p>\n\n\n\n

            \n
          • Excellent for account-based marketing<\/li>\n\n\n\n
          • Clear visualization of long B2B buying cycles<\/li>\n<\/ul>\n\n\n\n

            Cons:<\/strong><\/p>\n\n\n\n

              \n
            • Less suitable for B2C or eCommerce<\/li>\n\n\n\n
            • Pricing can be high for smaller teams<\/li>\n<\/ul>\n\n\n\n

              Security & compliance:<\/strong>
              SOC 2 Type II, GDPR compliant, SSO support<\/p>\n\n\n\n

              Support & community:<\/strong>
              Strong onboarding, dedicated customer success, active knowledge base<\/p>\n\n\n\n

              \n\n\n\n

              3 \u2014 Triple Whale<\/h3>\n\n\n\n

              Short description:<\/strong>
              Triple Whale is built primarily for eCommerce brands and focuses on first-party data attribution and performance tracking.<\/p>\n\n\n\n

              Key features:<\/strong><\/p>\n\n\n\n

                \n
              • First-party data tracking<\/li>\n\n\n\n
              • Multi-touch attribution for ads<\/li>\n\n\n\n
              • Real-time performance dashboards<\/li>\n\n\n\n
              • Server-side tracking support<\/li>\n\n\n\n
              • Custom metrics and reports<\/li>\n\n\n\n
              • eCommerce platform integrations<\/li>\n<\/ul>\n\n\n\n

                Pros:<\/strong><\/p>\n\n\n\n

                  \n
                • Designed for modern privacy-first tracking<\/li>\n\n\n\n
                • Easy to use for eCommerce teams<\/li>\n<\/ul>\n\n\n\n

                  Cons:<\/strong><\/p>\n\n\n\n

                    \n
                  • Limited B2B use cases<\/li>\n\n\n\n
                  • Advanced customization is restricted<\/li>\n<\/ul>\n\n\n\n

                    Security & compliance:<\/strong>
                    GDPR compliant, data encryption, privacy-first architecture<\/p>\n\n\n\n

                    Support & community:<\/strong>
                    Active community, strong documentation, chat-based support<\/p>\n\n\n\n

                    \n\n\n\n

                    4 \u2014 Hyros<\/h3>\n\n\n\n

                    Short description:<\/strong>
                    Hyros is a conversion attribution platform focused on high-volume advertisers and performance-driven digital businesses.<\/p>\n\n\n\n

                    Key features:<\/strong><\/p>\n\n\n\n

                      \n
                    • Ad-level attribution accuracy<\/li>\n\n\n\n
                    • Funnel and offer tracking<\/li>\n\n\n\n
                    • Cross-device tracking<\/li>\n\n\n\n
                    • AI-driven attribution insights<\/li>\n\n\n\n
                    • Real-time ROI reporting<\/li>\n\n\n\n
                    • Traffic source analysis<\/li>\n<\/ul>\n\n\n\n

                      Pros:<\/strong><\/p>\n\n\n\n

                        \n
                      • Highly accurate ad attribution<\/li>\n\n\n\n
                      • Ideal for aggressive paid media strategies<\/li>\n<\/ul>\n\n\n\n

                        Cons:<\/strong><\/p>\n\n\n\n

                          \n
                        • Steep learning curve<\/li>\n\n\n\n
                        • Not ideal for low-volume marketers<\/li>\n<\/ul>\n\n\n\n

                          Security & compliance:<\/strong>
                          Data encryption, GDPR-ready, access control mechanisms<\/p>\n\n\n\n

                          Support & community:<\/strong>
                          Hands-on onboarding, dedicated support, active user community<\/p>\n\n\n\n

                          \n\n\n\n

                          5 \u2014 Wicked Reports<\/h3>\n\n\n\n

                          Short description:<\/strong>
                          Wicked Reports provides multi-touch attribution with a strong focus on paid media optimization for eCommerce and subscription businesses.<\/p>\n\n\n\n

                          Key features:<\/strong><\/p>\n\n\n\n

                            \n
                          • Lifetime value attribution<\/li>\n\n\n\n
                          • Multi-channel tracking<\/li>\n\n\n\n
                          • Customer journey mapping<\/li>\n\n\n\n
                          • ROI-based reporting<\/li>\n\n\n\n
                          • Paid media optimization insights<\/li>\n\n\n\n
                          • CRM integrations<\/li>\n<\/ul>\n\n\n\n

                            Pros:<\/strong><\/p>\n\n\n\n

                              \n
                            • Excellent LTV tracking<\/li>\n\n\n\n
                            • Strong paid ads optimization tools<\/li>\n<\/ul>\n\n\n\n

                              Cons:<\/strong><\/p>\n\n\n\n

                                \n
                              • Interface can feel dated<\/li>\n\n\n\n
                              • Setup requires technical effort<\/li>\n<\/ul>\n\n\n\n

                                Security & compliance:<\/strong>
                                GDPR compliant, encrypted data storage<\/p>\n\n\n\n

                                Support & community:<\/strong>
                                Helpful documentation, onboarding calls, support team access<\/p>\n\n\n\n

                                \n\n\n\n

                                6 \u2014 Rockerbox<\/h3>\n\n\n\n

                                Short description:<\/strong>
                                Rockerbox offers advanced attribution and marketing measurement for brands that want a blend of attribution and incrementality testing.<\/p>\n\n\n\n

                                Key features:<\/strong><\/p>\n\n\n\n

                                  \n
                                • Multi-touch attribution models<\/li>\n\n\n\n
                                • Incrementality measurement<\/li>\n\n\n\n
                                • Cross-channel reporting<\/li>\n\n\n\n
                                • Data science-driven insights<\/li>\n\n\n\n
                                • Custom dashboards<\/li>\n\n\n\n
                                • Media mix analysis<\/li>\n<\/ul>\n\n\n\n

                                  Pros:<\/strong><\/p>\n\n\n\n

                                    \n
                                  • Strong analytical depth<\/li>\n\n\n\n
                                  • Suitable for data-driven teams<\/li>\n<\/ul>\n\n\n\n

                                    Cons:<\/strong><\/p>\n\n\n\n

                                      \n
                                    • Requires data maturity<\/li>\n\n\n\n
                                    • Less beginner-friendly<\/li>\n<\/ul>\n\n\n\n

                                      Security & compliance:<\/strong>
                                      SOC 2 compliant, GDPR support, secure access controls<\/p>\n\n\n\n

                                      Support & community:<\/strong>
                                      Enterprise-grade support, onboarding assistance, analytics consulting<\/p>\n\n\n\n

                                      \n\n\n\n

                                      7 \u2014 Attribution App<\/h3>\n\n\n\n

                                      Short description:<\/strong>
                                      Attribution App is a flexible marketing attribution solution designed for growing businesses seeking customizable models and insights.<\/p>\n\n\n\n

                                      Key features:<\/strong><\/p>\n\n\n\n

                                        \n
                                      • Custom attribution modeling<\/li>\n\n\n\n
                                      • Multi-channel tracking<\/li>\n\n\n\n
                                      • Revenue-based reporting<\/li>\n\n\n\n
                                      • Funnel visualization<\/li>\n\n\n\n
                                      • Integration with ad platforms<\/li>\n\n\n\n
                                      • Exportable reports<\/li>\n<\/ul>\n\n\n\n

                                        Pros:<\/strong><\/p>\n\n\n\n

                                          \n
                                        • Highly customizable<\/li>\n\n\n\n
                                        • Good balance of features and usability<\/li>\n<\/ul>\n\n\n\n

                                          Cons:<\/strong><\/p>\n\n\n\n

                                            \n
                                          • Reporting UI could be improved<\/li>\n\n\n\n
                                          • Smaller ecosystem compared to leaders<\/li>\n<\/ul>\n\n\n\n

                                            Security & compliance:<\/strong>
                                            GDPR compliant, secure data handling<\/p>\n\n\n\n

                                            Support & community:<\/strong>
                                            Helpful support team, clear documentation, onboarding resources<\/p>\n\n\n\n

                                            \n\n\n\n

                                            8 \u2014 Nielsen Marketing Attribution<\/h3>\n\n\n\n

                                            Short description:<\/strong>
                                            Nielsen Marketing Attribution is an enterprise-grade solution focused on statistical modeling and cross-channel measurement at scale.<\/p>\n\n\n\n

                                            Key features:<\/strong><\/p>\n\n\n\n

                                              \n
                                            • Advanced algorithmic attribution<\/li>\n\n\n\n
                                            • Cross-media measurement<\/li>\n\n\n\n
                                            • Offline and online data integration<\/li>\n\n\n\n
                                            • Predictive modeling<\/li>\n\n\n\n
                                            • Media optimization insights<\/li>\n\n\n\n
                                            • Enterprise reporting<\/li>\n<\/ul>\n\n\n\n

                                              Pros:<\/strong><\/p>\n\n\n\n

                                                \n
                                              • Industry-trusted analytics<\/li>\n\n\n\n
                                              • Excellent for large-scale organizations<\/li>\n<\/ul>\n\n\n\n

                                                Cons:<\/strong><\/p>\n\n\n\n

                                                  \n
                                                • High cost<\/li>\n\n\n\n
                                                • Long implementation cycles<\/li>\n<\/ul>\n\n\n\n

                                                  Security & compliance:<\/strong>
                                                  Enterprise-grade security, GDPR, ISO standards<\/p>\n\n\n\n

                                                  Support & community:<\/strong>
                                                  Dedicated enterprise support, consulting services, training programs<\/p>\n\n\n\n

                                                  \n\n\n\n

                                                  9 \u2014 AppsFlyer<\/h3>\n\n\n\n

                                                  Short description:<\/strong>
                                                  AppsFlyer is a mobile-first attribution platform specializing in app install tracking and mobile marketing analytics.<\/p>\n\n\n\n

                                                  Key features:<\/strong><\/p>\n\n\n\n

                                                    \n
                                                  • Mobile attribution and deep linking<\/li>\n\n\n\n
                                                  • Fraud detection and prevention<\/li>\n\n\n\n
                                                  • Real-time performance analytics<\/li>\n\n\n\n
                                                  • Cross-platform measurement<\/li>\n\n\n\n
                                                  • Privacy-safe tracking<\/li>\n\n\n\n
                                                  • Extensive partner integrations<\/li>\n<\/ul>\n\n\n\n

                                                    Pros:<\/strong><\/p>\n\n\n\n

                                                      \n
                                                    • Best-in-class mobile attribution<\/li>\n\n\n\n
                                                    • Strong fraud prevention<\/li>\n<\/ul>\n\n\n\n

                                                      Cons:<\/strong><\/p>\n\n\n\n

                                                        \n
                                                      • Limited web-first use cases<\/li>\n\n\n\n
                                                      • Can be expensive at scale<\/li>\n<\/ul>\n\n\n\n

                                                        Security & compliance:<\/strong>
                                                        SOC 2, ISO 27001, GDPR, privacy-focused controls<\/p>\n\n\n\n

                                                        Support & community:<\/strong>
                                                        Global support teams, developer documentation, strong partner ecosystem<\/p>\n\n\n\n

                                                        \n\n\n\n

                                                        10 \u2014 Adjust<\/h3>\n\n\n\n

                                                        Short description:<\/strong>
                                                        Adjust is a comprehensive mobile measurement and attribution platform designed for performance-driven app marketers.<\/p>\n\n\n\n

                                                        Key features:<\/strong><\/p>\n\n\n\n

                                                          \n
                                                        • Mobile attribution tracking<\/li>\n\n\n\n
                                                        • Cohort and retention analysis<\/li>\n\n\n\n
                                                        • Fraud prevention tools<\/li>\n\n\n\n
                                                        • Campaign performance insights<\/li>\n\n\n\n
                                                        • Automation workflows<\/li>\n\n\n\n
                                                        • Partner ecosystem integrations<\/li>\n<\/ul>\n\n\n\n

                                                          Pros:<\/strong><\/p>\n\n\n\n

                                                            \n
                                                          • Reliable and scalable mobile analytics<\/li>\n\n\n\n
                                                          • Strong automation features<\/li>\n<\/ul>\n\n\n\n

                                                            Cons:<\/strong><\/p>\n\n\n\n

                                                              \n
                                                            • Primarily mobile-focused<\/li>\n\n\n\n
                                                            • Pricing may not suit smaller teams<\/li>\n<\/ul>\n\n\n\n

                                                              Security & compliance:<\/strong>
                                                              SOC 2, ISO standards, GDPR compliant<\/p>\n\n\n\n

                                                              Support & community:<\/strong>
                                                              Enterprise support, onboarding specialists, extensive documentation<\/p>\n\n\n\n

                                                              \n\n\n\n

                                                              Comparison Table<\/h2>\n\n\n\n
                                                              Tool Name<\/th>Best For<\/th>Platform(s) Supported<\/th>Standout Feature<\/th>Rating<\/th><\/tr><\/thead>
                                                              Ruler Analytics<\/td>B2B revenue attribution<\/td>Web<\/td>Revenue-to-deal mapping<\/td>N\/A<\/td><\/tr>
                                                              Dreamdata<\/td>B2B SaaS & ABM teams<\/td>Web<\/td>Full account journey view<\/td>N\/A<\/td><\/tr>
                                                              Triple Whale<\/td>eCommerce brands<\/td>Web<\/td>First-party data focus<\/td>N\/A<\/td><\/tr>
                                                              Hyros<\/td>Paid media marketers<\/td>Web<\/td>Ad-level accuracy<\/td>N\/A<\/td><\/tr>
                                                              Wicked Reports<\/td>Subscription & eCommerce<\/td>Web<\/td>LTV attribution<\/td>N\/A<\/td><\/tr>
                                                              Rockerbox<\/td>Data-driven enterprises<\/td>Web<\/td>Incrementality testing<\/td>N\/A<\/td><\/tr>
                                                              Attribution App<\/td>Growing businesses<\/td>Web<\/td>Custom models<\/td>N\/A<\/td><\/tr>
                                                              Nielsen Marketing Attribution<\/td>Large enterprises<\/td>Web<\/td>Statistical modeling<\/td>N\/A<\/td><\/tr>
                                                              AppsFlyer<\/td>Mobile app marketers<\/td>Mobile<\/td>Fraud prevention<\/td>N\/A<\/td><\/tr>
                                                              Adjust<\/td>Performance app marketing<\/td>Mobile<\/td>Automation & scale<\/td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Evaluation & Scoring of Marketing Attribution Platforms<\/h2>\n\n\n\n
                                                              Criteria<\/th>Weight<\/th>Average Score<\/th><\/tr><\/thead>
                                                              Core features<\/td>25%<\/td>High<\/td><\/tr>
                                                              Ease of use<\/td>15%<\/td>Medium<\/td><\/tr>
                                                              Integrations & ecosystem<\/td>15%<\/td>High<\/td><\/tr>
                                                              Security & compliance<\/td>10%<\/td>High<\/td><\/tr>
                                                              Performance & reliability<\/td>10%<\/td>High<\/td><\/tr>
                                                              Support & community<\/td>10%<\/td>Medium\u2013High<\/td><\/tr>
                                                              Price \/ value<\/td>15%<\/td>Medium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                                                              \n\n\n\n

                                                              Which Marketing Attribution Platforms Tool Is Right for You?<\/h2>\n\n\n\n
                                                                \n
                                                              • Solo users & SMBs:<\/strong> Look for ease of use, quick setup, and affordable pricing. Simpler tools with prebuilt models work best.<\/li>\n\n\n\n
                                                              • Mid-market teams:<\/strong> Balance flexibility and scalability. Custom attribution models and CRM integrations are important.<\/li>\n\n\n\n
                                                              • Enterprise organizations:<\/strong> Prioritize data accuracy, security, offline attribution, and dedicated support.<\/li>\n\n\n\n
                                                              • Budget-conscious teams:<\/strong> Choose platforms with transparent pricing and essential features.<\/li>\n\n\n\n
                                                              • Premium users:<\/strong> Invest in advanced analytics, AI-driven insights, and incrementality testing.<\/li>\n\n\n\n
                                                              • Integration-heavy stacks:<\/strong> Ensure compatibility with existing CRM, ad platforms, and data warehouses.<\/li>\n\n\n\n
                                                              • Security-sensitive industries:<\/strong> Focus on SOC 2, GDPR, and strong access controls.<\/li>\n<\/ul>\n\n\n\n
                                                                \n\n\n\n

                                                                Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n

                                                                1. What is marketing attribution?<\/strong>
                                                                Marketing attribution identifies which channels and touchpoints contribute to conversions and revenue.<\/p>\n\n\n\n

                                                                2. How is attribution different from analytics?<\/strong>
                                                                Analytics shows what happened; attribution explains why<\/em> it happened across multiple interactions.<\/p>\n\n\n\n

                                                                3. Are these tools suitable for small businesses?<\/strong>
                                                                Some are, but very small teams may only need basic analytics initially.<\/p>\n\n\n\n

                                                                4. What attribution model is best?<\/strong>
                                                                There is no single best model; it depends on your sales cycle and business goals.<\/p>\n\n\n\n

                                                                5. Do attribution tools replace CRM systems?<\/strong>
                                                                No, they complement CRMs by adding marketing performance context.<\/p>\n\n\n\n

                                                                6. How long does implementation take?<\/strong>
                                                                From a few days for simpler tools to several months for enterprise platforms.<\/p>\n\n\n\n

                                                                7. Are these tools privacy-safe?<\/strong>
                                                                Most modern platforms focus on GDPR compliance and first-party data.<\/p>\n\n\n\n

                                                                8. Can attribution platforms track offline data?<\/strong>
                                                                Some enterprise and B2B tools support offline and CRM-based attribution.<\/p>\n\n\n\n

                                                                9. What is multi-touch attribution?<\/strong>
                                                                It assigns credit to multiple interactions rather than just the last click.<\/p>\n\n\n\n

                                                                10. What mistakes should buyers avoid?<\/strong>
                                                                Choosing tools without clear goals, ignoring data quality, and underestimating setup effort.<\/p>\n\n\n\n

                                                                \n\n\n\n

                                                                Conclusion<\/h2>\n\n\n\n

                                                                Marketing Attribution Platforms play a critical role in helping organizations understand performance, justify spend, and drive smarter growth decisions<\/strong>. While the tools covered here offer powerful capabilities, the right choice depends on business size, data maturity, budget, and marketing complexity.<\/p>\n\n\n\n

                                                                There is no universal winner. The best platform is the one that aligns with your specific goals, team capabilities, integration needs, and compliance requirements<\/strong>. By focusing on clarity, accuracy, and usability, you can turn attribution from a reporting exercise into a true strategic advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                Introduction Marketing Attribution Platforms are specialized tools that help businesses understand which marketing channels, campaigns, and touchpoints actually drive conversions and revenue. In today\u2019s multi-channel world\u2014where customers interact with brands… <\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11138],"tags":[20827,20832,20830,20824,20826,20822,20831,20828,20811,20820,20823,20825,20821,20829],"class_list":["post-57272","post","type-post","status-publish","format-standard","hentry","category-best-tools","tag-attribution-analytics-software","tag-attribution-reporting-tools","tag-campaign-attribution-software","tag-conversion-attribution-tools","tag-cross-channel-attribution-platform","tag-customer-journey-attribution","tag-data-driven-attribution-platforms","tag-digital-marketing-attribution","tag-marketing-attribution-modeling","tag-marketing-attribution-platforms","tag-marketing-attribution-tools","tag-marketing-performance-attribution","tag-multi-touch-attribution-software","tag-revenue-attribution-tools"],"_links":{"self":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/comments?post=57272"}],"version-history":[{"count":2,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57272\/revisions"}],"predecessor-version":[{"id":61362,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/posts\/57272\/revisions\/61362"}],"wp:attachment":[{"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/media?parent=57272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/categories?post=57272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devopsschool.com\/blog\/wp-json\/wp\/v2\/tags?post=57272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}