Columnar storage is important in ClickHouse because it aligns the physical layout of data with analytical query patterns, where only a subset of columns is usually read. By storing data column by column instead of row by row, ClickHouse can scan far fewer bytes, improving I/O efficiency, CPU cache utilization, and overall query speed, especially for aggregations, filters, and OLAP workloads. Compression also becomes more effective, since values of the same column are stored together and often share similar patterns. This reduces storage costs and accelerates disk reads. Columnar storage enables vectorized execution and efficient use of SIMD instructions, further boosting performance. Combined with sparse indexes and partitioning, it allows ClickHouse to skip irrelevant data segments, making it highly suitable for time-series analytics, logging, metrics, and large-scale reporting.