Both designers and marketers rely heavily on Adobe products, but for different reasons. Designers use tools like Photoshop, Illustrator, and InDesign to craft visual assets, logos, and layouts, while marketers depend on Adobe Express, After Effects, and Analytics for campaigns and content performance tracking. The integration between Adobe Creative Cloud and Adobe Experience Cloud bridges creativity with strategy, allowing teams to design and measure campaigns within the same ecosystem. In essence, Adobe serves as the backbone for both visual creation and marketing optimization, making it indispensable to both fields in today’s digital landscape.