Why Business Owners are Frustrated with D‑U‑N‑S Number?

Business owners often experience frustration when obtaining a D-U-N-S Number due to several factors:

Time-Consuming Process

The standard processing time for a D-U-N-S Number can take up to 60 business days. This lengthy wait can be particularly problematic for businesses that need the number urgently, such as those trying to join the Apple Developer Program or bid on government contracts.

Excessive Delays

Despite claims of a shorter timeline, it can take 2-3 months or longer, with many still waiting for resolution.

Lack of Email Support

Multiple emails to support go unanswered, leaving applicants in the dark about the status of their application.

Website and Form Issues

The Dun & Bradstreet website often fails to process submissions properly, with broken forms or issues uploading required documents (e.g., ZIP files).

Aggressive Promotion of Paid Services

Applicants frequently receive promotional offers for paid or expedited services but receive little to no assistance for the free application process.

Poor Communication and Transparency

Lack of updates, vague guidelines, and minimal customer support lead to confusion and frustration.

Costly Expedited Options

While there is an option to expedite the process, it comes at a significant cost. Businesses can pay $229 for faster processing, which reduces the wait time to 5-8 business days. This additional expense can be burdensome, especially for small businesses or startups.

Complex Application Process

The application process can be confusing and requires careful attention to detail:

• Businesses must provide extensive information about their operations, including legal structure, year of establishment, and employee count.
• Any errors or discrepancies in the provided information can lead to delays or rejections.

Verification Challenges

Dun & Bradstreet’s verification process can be rigorous:

• The company may follow up with additional questions or documentation requests.
• Businesses may face difficulties if their information doesn’t match existing records in D&B’s database.

Technical Issues

Some business owners report technical problems with the online application process:

• There have been instances where the D&B website failed to recognize certain countries or business structures[18].
• Some users experience authentication failures even after obtaining a D-U-N-S Number[15].

Lack of Transparency

The process can feel opaque to business owners:

• There’s often little visibility into the status of an application during the waiting period[4].
• Some applicants report receiving no confirmation email after submitting their application[4].

Mandatory Nature

The frustration is compounded by the fact that a D-U-N-S Number is mandatory for certain business activities:

• It’s required for the Apple Developer Program and Google Play Store for organizational accounts.
• Many government contracts and grants also require a D-U-N-S Number.

Ongoing Maintenance

Even after obtaining the number, businesses must regularly update their information to maintain its accuracy. This adds an additional layer of administrative burden for business owners.

In conclusion, while the D-U-N-S Number serves important purposes in business identification and credibility, the process of obtaining and maintaining one can be a source of significant frustration for many business owners due to its time-consuming nature, potential costs, complexity, and mandatory requirements for certain business activities.

Rajesh Kumar

I’m Rajesh Kumar, a DevOps, SRE, DevSecOps, Cloud, and Platform Engineering expert passionate about sharing practical knowledge, real-world experiences, and industry best practices. I have worked at Cotocus and regularly write about technology, travel, investing, health, product reviews, and digital marketing through my various platforms.

I publish technical articles at DevOps School, travel stories at Holiday Landmark, stock market insights at Stocks Mantra, health and fitness guidance at My Medic Plus, product reviews at TrueReviewNow, and SEO and digital marketing strategies at Wizbrand.