How to Track Campaigns with Google Analytics

What is campaign tracking in Google Analytics?

Google Analytics is capable of tracking all visitors to your website. However, by default, only a four-channel group, called medium – referral, direct, organic, paid. What GA by default does not track, he has campaign tracking that tells users a way to identify ways to discover your site.

In particular, you want to track online ad campaigns, such as Bing and Yahoo, your email newsletter, social campaigns that drive traffic to your website, and other online activities that have different four-pack, to track properly use campaign tracking in Google Analytics. By default are tracked). If you want to track separately these campaigns so that you can measure the performance of each individual marketing campaigns are being run.

Why set up campaign tracking in Google Analytics?

Google Analytics is enabled on a per campaign. When you enable your campaigns and Automation email to Google Analytics, we’ll automatically add Google Analytics UTM URL parameters in your link.

Before Google Analytics to enable their operations and automation of email, make sure you have installed the Google Analytics tracking code on your website. How to set it, for more information, see Google’s documentation.

On the Campaign Summary page, you will see the option to enable Google Analytics:

Click the red toggle to enable it.

You will be presented with a modal window, in which you can specify the Google Analytics campaign name. Write the name of the Google Analytics campaign in the field, then click “Done”.

This is the name that will appear in Google Analytics under the Campaigns tab acquisition range of reports:

ActiveCampaign will insert the tracking URL in your campaign link so that when a contact is advised to click on links to your campaign, Google Analytics that he was referred by a particular email campaign.

In your Google Analytics reports:

Utm_source he who sent the email. If you’ve turned on branding, it will show “ActiveCampaign”. If you stopped branding, will instead “Newsletter”. For information about how to turn the brand on and off, see this article.

Utm_medium being used as a marketing channel/device. In this case, it would be “Email”.

Utm_campaign name you specified drive when you were able to email the Campaign Summary page to Google Analytics.

Utm_content the subject line of your email.

Note that it may take more than 24 hours to update to Google Analytics data, so if you have the data will immediately appear in your reports you send a campaign.

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