What is Digital Marketing and How to Become a Better Digital Marketer in 2020?

In the present time, digital marketing is like a new way of business. We can say, this is a faster way to promote the business. It is a component that uses the TV Advertisement, Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services, then the information of the products reaches people.

In today’s time, the changes that are realized in our lifestyle, and if we look around us, we will see many changes due to digital marketing. E-commerce, social media, mobile marketing have all brought tremendous changes in the business world. As you would be using social media or watching TV advertisement, one of their main objectives is to increase brand awareness, to the extent to which customers and the general public are familiar with and identify with a particular brand.

How to Start Digital Marketing and its Types?

Nowadays, both small-scale companies and large-scale companies turn to the Internet to generate sales, increasing the need for experts in digital marketing. It is a fast-paced, developing industry with many challenges, but also a lot of rewards, including a potentially lucrative income.

If you want to make your career in digital marketing, then, this is the best time. And lucky for you, It is not necessarily a marketing degree, to begin with, although some training will help get your life easy to start digital marketing.

These are some tips:-

  • Know the Latest Trends
  • Join a networking group
  • Build your LinkedIn profile
  • Get to grips with social media
  • Always Stay up to date with the latest trends
  • Start a blog and Understand how analytics work
  • Learn basic code like; HTML and WordPress

Here are a few tips to beginner guide for several different digital marketing strategies:

  • Search engine optimization (SEO) – It can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
  • Video marketing – It is a method where any information can be learned and understood very easily in the least possible time with the help of videos.
  • Social media marketing – It is the activity of networking and promoting using social media platforms such that it builds trust among the customers.
  • Email marketing – It is an important element of inbound marketing and focuses on targeted relationship building.
  • Blog Marketing – It plays a great role in driving revenue generation and building brand image.
  • Website marketing – It is marketing used to promote a website and hopefully get more traffic to a website.
  • Paid search/contextual advertising – It is an online marketing system that aims to generate traffic on a website, upon payment of a certain amount each time.

What are the Advantages of Digital Marketing?

These are the some advantages of Digital Marketing:-

  • It is cost effective as compare to the traditional marketing.
  • It creates a better interaction with the targeted audience.
  • It can save money and time both effectively and efficiently.
  • It allows ad campaigns to be visible in any part of the world.
  • It allows businesses to stay competitive and relevant by engaging with customers.

How to become a best digital marketer?

Today, in the modern world, our lives are very much connected with the digital world. In fact, more than half of the world’s population is currently using the Internet from various mobile devices.

  • Consume Digital Marketing Resources
  • Find a Digital Marketing Internship
  • Practice Continuous Digital Learning
  • Learn from Digital Marketing Brands and Entrepreneurs
  • Attend Networking Events and Be a Content Creator
  • Stay Up to Date on the State of Digital Marketing


Digital marketing is the way of great marketing strategies for the future. In addition to all of the topics we’ve discussed in this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it’s easy to see which strategies are producing profitable results.

Rajesh Kumar
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