Private corporate batches, live online cohorts and 1-on-1 mentoring in search, social, paid media and analytics run as one measurable acquisition system rather than five disconnected channels — taught by a practitioner who runs it in production.
20 years across DevOps, SRE and Security · 10,000+ engineers trained · Trained teams at JPMorgan Chase, Verizon, Nokia and the World Bank
Principal DevOps Engineer & Architect
Rajesh teaches Digital Marketing as a measurable acquisition system rather than a tour of platforms: keyword and intent research that drives both organic and paid decisions, technical search work verified in Search Console rather than asserted, paid account structure and bidding tested against real auction behaviour, and event-based analytics where the conversion definition, tagging plan and attribution model are built in front of the class. Every module is demonstrated on live properties and accounts, and each attendee leaves with a working measurement setup they own.
Twenty years across DevOps, SRE and Security, in principal and architect roles at PayPay, SoftwareAG, ServiceNow, JDA Software, Intuit, Adobe and others. He has trained engineers at JPMorgan Chase, Verizon, Nokia, the World Bank, VMware, Oracle, Mercedes-Benz and Airbus — more than 10,000 people personally. He teaches what he runs, not what he reads.
You are booked with a named engineer, and that is who turns up. Marketplaces and larger providers rotate whoever is free, so the person who sold you the agenda is rarely the person teaching it.
The same trainer is available for the next engagement, which matters when a team builds on what it learned last time.
Your batch is assigned a named trainer before it starts, and that is who teaches it. See the full faculty.
Engagements are matched on the tool, not the calendar. For Digital Marketing that means a trainer who has run it in production — search, social, paid media and analytics run as one measurable acquisition system rather than five disconnected channels — rather than whoever is free that week. You are told who is teaching before you commit, and that person is on the discovery call that shapes the agenda.
Where a batch is large enough to need a second trainer, the pairing is declared up front. The lead trainer stays accountable for the syllabus and the assessment either way.
Principal DevOps Engineer & Architect
Twenty years across DevOps, SRE and Security in principal and architect roles at PayPay, SoftwareAG, ServiceNow, JDA Software, Intuit, Adobe, IBM/Emptoris, Ness, MindTree and Accenture. He has trained more than 10,000 engineers personally, at organisations including JPMorgan Chase, Verizon, Nokia, the World Bank, VMware, Oracle, Mercedes-Benz and Airbus. He teaches what he runs, not what he reads.
Teams of 8–30
Custom agenda, your timezone, onsite or online, NDA-friendly.
Request a quoteIndividual engineers
A private instructor and a curriculum built around your goal.
₹99,999Individuals who want peers
Scheduled batch, max 8 to 10 hours of live instruction.
₹34,999A private batch starts with a discovery call. We look at the stack you actually run — the CI system, the cloud, the constraints — and map the agenda onto it, so examples use your topology rather than a generic one.
Delivery is onsite at your premises, live online, or hybrid, scheduled around your release calendar rather than ours. Batches run 8 to 30 engineers.
Every attendee leaves with recordings, slides, lab repositories and a completion certificate. You receive an attendance and assessment report. Invoicing supports PO and GST.
Talk to us about a private Digital Marketing batchDigital Marketing is the discipline of acquiring and retaining customers through channels that are measurable end to end — search engines, websites, paid media, social platforms, email and messaging — where every impression, click and conversion can in principle be attributed to a decision someone made. That measurability is what separates it from broadcast advertising, and it is also where most teams come unstuck.
The field breaks into a few interlocking parts. Search engine optimisation earns visibility by making a site technically crawlable, topically credible and genuinely useful. Paid search and display buy visibility through an auction, where structure, relevance and bidding strategy determine what a click costs. Social platforms serve both discovery and retention through owned audiences and paid amplification. Analytics ties the whole thing together, defining what counts as a conversion, how visits are grouped into sessions and users, and which touchpoints get credit.
What makes Digital Marketing genuinely difficult in practice is that these parts influence each other. A keyword strategy shapes both organic content and paid structure. A landing page decides paid quality and organic ranking simultaneously. A tagging error breaks attribution for every channel at once. Practitioners who only know one channel tend to optimise it at the expense of the others, which is why this training treats acquisition as one system with a shared measurement layer.
The measurement foundations of digital marketing changed under the industry's feet, and a large number of practising marketers are still working from the older model. Session-based analytics gave way to an event-based one, third-party cookies and cross-site identifiers have been progressively restricted, consent requirements now govern what may be collected at all, and platforms increasingly report modelled conversions rather than directly observed ones.
At the same time, search behaviour has shifted. Results pages carry more answers and fewer plain links, generative summaries change what a click is worth, and search engines have moved from a handful of named algorithm updates to continuous quality evaluation with periodic core updates. Ranking tactics built around keyword density and link volume have decayed accordingly.
The consequence is that the market now pays for judgement rather than button-clicking. Teams need people who can define a conversion honestly, build tagging that survives a privacy review, structure a paid account so budget follows intent, produce content that satisfies both a reader and a search engine's quality expectations, and report a number that finance and marketing both believe. That combination is scarce, and it is what this course is built around.
How the channels actually relate. Audience and intent as the organising idea, the difference between inbound and outbound approaches, the journey from first visit to conversion, and where each channel earns its place in that journey rather than competing for credit.
Topics: Digital versus traditional marketing economics · Audience definition and intent mapping · Inbound and outbound approaches · The conversion journey and its stages · Choosing channels by intent rather than habit · The tools landscape and what each category actually does
How search engines find, evaluate and rank pages, and how to research demand properly. Crawling, indexing and ranking, the modern results page and its features, keyword types and intent classification, and research that produces a site structure.
Topics: Crawling, indexing and ranking explained · The modern results page and its features · Keyword types: informational, navigational, commercial, transactional · Research tools and how to read their data · Clustering keywords into topics and pages · Estimating opportunity honestly
The work that decides whether good content ever gets a chance. Site architecture and internal linking, crawl budget and index control, titles and headings, page experience and speed, structured data, and verifying every change in Search Console rather than assuming it worked.
Topics: Site architecture and internal linking · Robots directives, sitemaps and index control · Titles, headings and on-page structure · Page experience, speed and mobile behaviour · Structured data and rich results · Diagnosing issues in Search Console
Earning credibility rather than manufacturing it. Content that answers a query completely, quality signals and what search engines say they reward, link and citation earning, evaluating link quality, and recovering from a ranking drop after a core update or a manual action.
Topics: Content built around a query, not a keyword count · Quality signals: expertise, experience, trust · Earning links and citations · Evaluating link quality and risk · Core updates and how to respond to a drop · Manual actions, penalties and recovery
Ranking where the query has a location attached. Business profile completeness and accuracy, consistent citations across directories, review acquisition and response, location pages that are not duplicates of each other, and measuring calls and direction requests as conversions.
Topics: Business profile optimisation and accuracy · Citation consistency across directories · Reviews: acquisition, response and policy · Location pages that avoid duplication · Map pack ranking factors · Measuring calls, messages and direction requests
Buying intent in an auction. Account and campaign structure, match types and negative keywords, ad relevance and quality, bidding strategies and what each one optimises for, budget pacing, and display and remarketing where intent is weaker.
Topics: Account, campaign and ad group structure · Match types and negative keyword strategy · Ad relevance, quality and landing page alignment · Bidding strategies and what each optimises · Budget pacing and auction dynamics · Display, video and remarketing placement
Discovery, retention and paid amplification across platforms with different mechanics. Professional network targeting for business audiences, short-form and video formats, community and reputation management, creative built per format, and email as the audience you actually own.
Topics: Choosing platforms by audience rather than reach · Professional network targeting for business audiences · Short-form video and its content demands · Long-form video and search behaviour on video platforms · Community management and reputation handling · Email and messaging as owned audience
The layer everything else is judged by. Event-based analytics and its data model, defining conversions deliberately, a tagging plan implemented through a tag manager, consent handling, campaign tagging conventions, and attribution models with their limitations stated plainly.
Topics: Event-based analytics and its data model · Defining conversions and key events · Tagging plans and tag manager implementation · Consent handling and its effect on data · Campaign tagging conventions and governance · Attribution models, modelled data and their limits · Audiences, segments and comparisons · Reporting that survives questions from finance
We rebuild the agenda around the tools you actually run.
Request a custom agendaTake a real product, research demand, cluster queries by intent, and turn the result into a page-level site structure with a stated target for each page.
Audit a live site for crawl and index problems, implement fixes to robots directives, sitemaps and internal linking, then confirm the change in Search Console rather than assuming it landed.
Build a campaign structure from a keyword cluster, run it, then use the search terms report to add negatives and restructure until cost per acquisition moves.
Take a single campaign message and produce platform-native creative for professional, short-form video, long-form video and email, then define what success looks like for each.
Implement a tag manager container, define and fire three conversion events, handle consent correctly, and verify every event in real-time reporting.
Run one small live campaign across organic and paid, measure it with your own tagging setup, and present the results — including what the attribution model cannot tell you.
Billed yearly at ₹9,996
Max 8 to 10 hours of live instruction
Full program, private instructor
8–30 engineers · custom agenda · onsite or online · PO and GST invoicing
Refunds. If we cancel or postpone a cohort, you get a full refund within 15 days. There is no money-back guarantee otherwise.
Terms. Course material remains licensed to the attendee. Read the terms.
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Certificate of completion
I took Terraform training with the tutor named Mithilesh. I requested to tailor the course curriculum for my needs. He did an excellent job of showing me how to write the Terraform script per the instructions provided.
My experience with the AIOps training was positive. The course covered important topics in a structured way, and Rajesh Kumar explained the concepts patiently. I found the practical aspects particularly helpful because they made the technical content easier to understand.
I was looking to improve my understanding of AIOps, and this training helped me achieve that goal. Rajesh Kumar explained the subject in a structured and practical manner. The sessions on different AIOps concepts were informative.
I recently did a SRE Session with Rajesh Kumar from DevOps School and the session was great. Right from 1st day till day 15, we had a very interactive session. Rajesh clarified our doubts and the tool demos were excellent without any hiccups. He simplified the concepts while sticking to the content with a fine balance between theory and practice. Am convinced he is one of the best trainers for SRE & DevOps concepts.
The Rundeck developer session was excellent and highly engaging. I appreciated how well the session was structured, with the theoretical concepts explained clearly and in simple terms. What stood out most to me was the demo — it was both informative and enjoyable. I especially liked how Rajesh walked us through not only the happy path but also the sad path, showcasing common issues and sharing practical troubleshooting tips.
Rajesh's experience and knowledge are exceptional and we learnt invaluable practical knowledge which we can apply in our production environment. Incredibly friendly and gave us a fantastic insight both in-depth and at a high level of the Rundeck product.
| What matters | YouTube + blogs | Generic online course | Freelance marketplace | DevOpsSchool |
|---|---|---|---|---|
| Named practitioner | No | Rarely | Varies per booking | Yes — same trainer each time |
| Production experience | Unknown | Unknown | Unverified | 20 years, named employers |
| Custom agenda | No | No | Sometimes | Built from your stack |
| Onsite delivery | No | No | Sometimes | Yes |
| Lab environment | None | Sandbox that expires | Varies | Your own cloud — skill goes with you |
| Assessment | None | Quiz | Rarely | Assignments + capstone per module |
| Per-attendee certificates | No | Sometimes | Rarely | Yes |
| Corporate invoicing | No | Limited | Varies | PO and GST |
| Post-training support | None | Forum, time-limited | None | Lifetime forum access |
Tell us the team, the stack and the timeline. You'll get a straight answer, not a sales sequence.
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