Private corporate batches, live online cohorts and 1-on-1 mentoring in professional brand, content strategy, Campaign Manager advertising, audience targeting and conversion measurement — taught by a practitioner who runs it in production.
20 years across DevOps, SRE and Security · 10,000+ engineers trained · Trained teams at JPMorgan Chase, Verizon, Nokia and the World Bank
Principal DevOps Engineer & Architect
This programme is taught as measurement-first B2B marketing rather than posting tips: Campaign Manager account structure, objective and bidding choices, Matched Audiences and retargeting, Insight Tag and conversion setup, and the reporting that connects spend to pipeline. Sessions are run live inside a real Campaign Manager account and Page analytics, so attendees see targeting sizes, forecast ranges, format previews and demographic breakdowns change as decisions are made — including the ones that quietly waste budget, such as leaving audience expansion and the audience network on by default.
Twenty years across DevOps, SRE and Security, in principal and architect roles at PayPay, SoftwareAG, ServiceNow, JDA Software, Intuit, Adobe and others. He has trained engineers at JPMorgan Chase, Verizon, Nokia, the World Bank, VMware, Oracle, Mercedes-Benz and Airbus — more than 10,000 people personally. He teaches what he runs, not what he reads.
You are booked with a named engineer, and that is who turns up. Marketplaces and larger providers rotate whoever is free, so the person who sold you the agenda is rarely the person teaching it.
The same trainer is available for the next engagement, which matters when a team builds on what it learned last time.
Your batch is assigned a named trainer before it starts, and that is who teaches it. See the full faculty.
Engagements are matched on the tool, not the calendar. For LinkedIn that means a trainer who has run it in production — professional brand, content strategy, Campaign Manager advertising, audience targeting and conversion measurement — rather than whoever is free that week. You are told who is teaching before you commit, and that person is on the discovery call that shapes the agenda.
Where a batch is large enough to need a second trainer, the pairing is declared up front. The lead trainer stays accountable for the syllabus and the assessment either way.
Principal DevOps Engineer & Architect
Twenty years across DevOps, SRE and Security in principal and architect roles at PayPay, SoftwareAG, ServiceNow, JDA Software, Intuit, Adobe, IBM/Emptoris, Ness, MindTree and Accenture. He has trained more than 10,000 engineers personally, at organisations including JPMorgan Chase, Verizon, Nokia, the World Bank, VMware, Oracle, Mercedes-Benz and Airbus. He teaches what he runs, not what he reads.
Teams of 8–30
Custom agenda, your timezone, onsite or online, NDA-friendly.
Request a quoteIndividual engineers
A private instructor and a curriculum built around your goal.
₹99,999Individuals who want peers
Scheduled batch, max 8 to 10 hours of live instruction.
₹34,999A private batch starts with a discovery call. We look at the stack you actually run — the CI system, the cloud, the constraints — and map the agenda onto it, so examples use your topology rather than a generic one.
Delivery is onsite at your premises, live online, or hybrid, scheduled around your release calendar rather than ours. Batches run 8 to 30 engineers.
Every attendee leaves with recordings, slides, lab repositories and a completion certificate. You receive an attendance and assessment report. Invoicing supports PO and GST.
Talk to us about a private LinkedIn batchLinkedIn is the professional network that most B2B buying, hiring and industry conversation now runs through. For an organisation it is three surfaces at once, and they are usually run by three different teams: personal profiles, where individual employees build credibility; the Company Page and its Showcase Pages, where the organisation publishes and is judged; and Campaign Manager, the paid advertising platform where budget is actually spent.
What makes LinkedIn distinct from other social platforms is the targeting model. Because members maintain their own professional data, LinkedIn can target by job title, seniority, function, skills, company size, industry and named company lists — attributes that other networks can only infer. That is why B2B advertisers accept a materially higher cost per click here than elsewhere, and why campaigns are judged on pipeline rather than on impressions.
The rest of the platform follows from that. Ad formats — Sponsored Content, document and carousel ads, video, Message and Conversation Ads, Text and Dynamic Ads — each map to a stage of a long, committee-driven buying cycle. Lead Gen Forms pre-fill from the member's profile, which is why their conversion rate is high and their lead quality varies. The Insight Tag and conversions API connect ad spend to actions on your own site. Sales Navigator and Recruiter sit alongside as separate paid products for prospecting and hiring. Used properly these are one system; used separately they produce a busy page, an expensive campaign and no attributable revenue.
B2B buying committees research before they ever talk to a vendor, and a large share of that research happens on LinkedIn — on the profiles of the people who work at the vendor as much as on the vendor's own page. That has shifted marketing budget onto the platform and pushed costs up with it, which is exactly why untrained spend is now expensive rather than merely inefficient.
At the same time the measurement question has become harder. Long sales cycles, multiple stakeholders and browser restrictions on third-party tracking mean the naive click-to-conversion story rarely holds. Teams that can set up the Insight Tag correctly, define conversions that match the CRM, use offline conversion imports and reason honestly about attribution windows get budget renewed. Teams that report impressions and followers do not.
There is also an employer-brand and social-selling dimension that most organisations leave unmanaged. Employees are the highest-reach, lowest-cost distribution the company has, and recruiting, sales and leadership all depend on how they present themselves. Making that deliberate — profile standards, a content cadence people can sustain, and an advocacy programme that is not just a link-sharing rota — is a training problem, not a tooling one.
What LinkedIn is actually good at and where it is the wrong channel. How the feed decides what gets shown, how personal profiles, Company Pages and paid campaigns interact, and defining the audience and business objective everything else in the course is measured against.
Topics: Where LinkedIn fits in a B2B channel mix — and where it does not · How the feed ranks and distributes content · Personal profile vs Company Page vs paid campaign reach · Defining an ideal customer profile and buying committee · Objectives: awareness, consideration, conversion, hiring · Benchmarks and what a realistic result looks like · Platform policy, restricted content and account risk
The organic foundation. Rebuilding a profile so it reads to a buyer or a recruiter rather than as a CV, then the Company Page: sections, Showcase Pages, page admin roles, and the analytics that tell you whether anyone outside the company is actually seeing it.
Topics: Profile architecture: headline, about, featured, experience, skills · Search and how members and recruiters actually find people · Company Page setup, sections and calls to action · Showcase Pages and when to split · Page admin roles and access control · Page analytics: visitors, followers, content, competitors · Employer brand and career page basics · Employee advocacy that people will actually do
What to publish, in what format, how often, and how to know whether it worked. Formats and their behaviour — text, image, document, video, polls, articles, newsletters — plus the operational side: an editorial calendar, an approval path and a measurement habit that survives a busy quarter.
Topics: Content pillars tied to buyer questions · Format behaviour: text, image, document, video, poll, article, newsletter · Hooks, structure and the first two lines · Posting cadence and what consistency is worth · Comments, engagement and community management · Editorial calendar and approval workflow · Repurposing across owned channels · Organic metrics that matter and vanity metrics that do not · Creator tools, hashtags and their current usefulness
Getting into the paid platform properly. Account and billing setup, the account hierarchy that keeps reporting readable, choosing an objective, and every ad format with its real strengths, costs and failure modes — including the ones that look cheap and are not.
Topics: Ad account setup, billing and user permissions · Campaign groups, campaigns and creatives — a structure that scales · Objective selection and what each one optimises for · Sponsored Content: single image, video, carousel, document, event · Thought leader ads and using employee posts as creative · Message and Conversation Ads · Text Ads and Dynamic Ads · Creative specifications, previews and quality checks · Ad review, rejections and appeals
Where LinkedIn earns its premium and where budget quietly leaks. Attribute targeting and how to combine it, Matched Audiences from website traffic, contact lists and company lists, lookalikes and audience expansion, exclusions, then the bidding and pacing decisions that determine cost.
Topics: Attribute targeting: job title, function, seniority, skills, industry, company size · AND/OR logic, narrowing and audience size sanity checks · Matched Audiences: website retargeting, contact lists, company lists · Engagement and video-view retargeting · Lookalike audiences and audience expansion — when to turn it off · Exclusions and preventing overlap between campaigns · The LinkedIn Audience Network and whether to use it · Bidding: maximum delivery, cost cap and manual bidding · Budgets, pacing, frequency and audience fatigue · Reading forecast ranges honestly
The module that decides whether the spend can be justified. Installing the Insight Tag, defining conversions that match reality, Lead Gen Forms and their quality trade-off, routing leads into the CRM, offline conversion imports, and reasoning about attribution when the sales cycle is months long.
Topics: Insight Tag installation and validation · Conversion definitions, values and attribution windows · Lead Gen Forms: fields, qualifying questions and the quality trade-off · Lead routing, integrations and CRM sync · Offline conversion imports for long sales cycles · Consent, tracking restrictions and data handling obligations · Multi-touch reality vs last-click reporting · Testing that a conversion actually fires
Running the programme after launch. A weekly optimisation routine, A/B testing that produces a decision rather than a coin flip, demographic reporting to find where budget is going, and a reporting pack that survives contact with finance. Finishes with Sales Navigator and Recruiter for the teams that own prospecting and hiring.
Topics: A weekly optimisation routine and what to change first · A/B testing creative, audience and format with enough volume to matter · Demographics reporting and finding wasted spend · Frequency, fatigue and creative refresh cadence · Building a reporting pack for non-marketing stakeholders · Cost per lead vs cost per qualified opportunity · Sales Navigator: lead and account lists, saved searches, InMail discipline · LinkedIn Recruiter basics for hiring teams · Aligning marketing, sales and recruiting activity on one platform
We rebuild the agenda around the tools you actually run.
Request a custom agendaRewrite a personal profile and a Company Page section against a defined ideal customer profile, then verify the change against Page and search analytics.
Plan, publish and measure a fortnight of content across at least three formats, then rewrite the worst performer based on the data rather than opinion.
Build the account structure, objective, audience, creative and budget for a live campaign, and justify each setting before it goes out the door.
Take a running campaign, analyse its demographic breakdown, then reduce cost per result using targeting, exclusions and bidding changes only.
Install and validate the Insight Tag, define a conversion, capture a lead through a form and trace it all the way into a CRM record.
Present a complete plan — audiences, content, budget, formats, measurement and a success threshold — and defend it against a challenging stakeholder.
Billed yearly at ₹9,996
Max 8 to 10 hours of live instruction
Full program, private instructor
8–30 engineers · custom agenda · onsite or online · PO and GST invoicing
Refunds. If we cancel or postpone a cohort, you get a full refund within 15 days. There is no money-back guarantee otherwise.
Terms. Course material remains licensed to the attendee. Read the terms.
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Certificate of completion
I took Terraform training with the tutor named Mithilesh. I requested to tailor the course curriculum for my needs. He did an excellent job of showing me how to write the Terraform script per the instructions provided.
My experience with the AIOps training was positive. The course covered important topics in a structured way, and Rajesh Kumar explained the concepts patiently. I found the practical aspects particularly helpful because they made the technical content easier to understand.
I was looking to improve my understanding of AIOps, and this training helped me achieve that goal. Rajesh Kumar explained the subject in a structured and practical manner. The sessions on different AIOps concepts were informative.
I recently did a SRE Session with Rajesh Kumar from DevOps School and the session was great. Right from 1st day till day 15, we had a very interactive session. Rajesh clarified our doubts and the tool demos were excellent without any hiccups. He simplified the concepts while sticking to the content with a fine balance between theory and practice. Am convinced he is one of the best trainers for SRE & DevOps concepts.
The Rundeck developer session was excellent and highly engaging. I appreciated how well the session was structured, with the theoretical concepts explained clearly and in simple terms. What stood out most to me was the demo — it was both informative and enjoyable. I especially liked how Rajesh walked us through not only the happy path but also the sad path, showcasing common issues and sharing practical troubleshooting tips.
Rajesh's experience and knowledge are exceptional and we learnt invaluable practical knowledge which we can apply in our production environment. Incredibly friendly and gave us a fantastic insight both in-depth and at a high level of the Rundeck product.
| What matters | YouTube + blogs | Generic online course | Freelance marketplace | DevOpsSchool |
|---|---|---|---|---|
| Named practitioner | No | Rarely | Varies per booking | Yes — same trainer each time |
| Production experience | Unknown | Unknown | Unverified | 20 years, named employers |
| Custom agenda | No | No | Sometimes | Built from your stack |
| Onsite delivery | No | No | Sometimes | Yes |
| Lab environment | None | Sandbox that expires | Varies | Your own cloud — skill goes with you |
| Assessment | None | Quiz | Rarely | Assignments + capstone per module |
| Per-attendee certificates | No | Sometimes | Rarely | Yes |
| Corporate invoicing | No | Limited | Varies | PO and GST |
| Post-training support | None | Forum, time-limited | None | Lifetime forum access |
Tell us the team, the stack and the timeline. You'll get a straight answer, not a sales sequence.
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