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Most trusted JOB oriented professional program
DevOps Certified Professional (DCP)

Take your first step into the world of DevOps with this course, which will help you to learn about the methodologies and tools used to develop, deploy, and operate high-quality software.

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DevOps to DevSecOps – Learn the evolution
DevSecOps Certified Professional (DSOCP)

Learn to automate security into a fast-paced DevOps environment using various open-source tools and scripts.

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Get certified in the new tech skill to rule the industry
Site Reliability Engineering (SRE) Certified Professional

A method of measuring and achieving reliability through engineering and operations work – developed by Google to manage services.

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Master the art of DevOps
Master in DevOps Engineering (MDE)

Get enrolled for the most advanced and only course in the WORLD which can make you an expert and proficient Architect in DevOps, DevSecOps and Site Reliability Engineering (SRE) principles together.

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Gain expertise and certified yourself
Azure DevOps Solutions Expert

Learn about the DevOps services available on Azure and how you can use them to make your workflow more efficient.

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Learn and get certified
AWS Certified DevOps Professional

Learn about the DevOps services offered by AWS and how you can use them to make your workflow more efficient.

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Advanced Keyword Research Tips & Tactics

Spread the Knowledge

The search for the appropriate keyword is the cornerstone of any successful SEM campaign. I think every PPC manager can start a campaign for keyword research to find out what keywords are going to generate the necessary traffic to a website.

This will usually include selecting the basic, general keyword, and searching for the same search query that will provide the basis for expanded, or long tail, keyword universe. While collecting these early nuts and bolts of the campaign, negative keywords will also be identified so that the ads will not be shown if certain keywords are added to the query.

Some of these negative keywords will be clear, while others may be surprised because now many unique industries and websites are catering to top markets.

1. Generate large lists of potential keywords

strategies and tools to generate keyword ideas:

Free Keyword Tools for SEO

  • Always Use Google’s free Keyword Research tool
  • Always See SERPs new free keyword research tool – Pulls keyword suggestions from Google, Bing, and Youtube
  • UberSuggest.org – Gives you lists of what Google Suggest will show from a base keyword

Paid Keyword Research Tools

These all tools are paid:-

  • SpyFu
  • SEMRush
  • WordStream
  • WordTracker
  • Keyword Discovery

2. Use paid search to validate keyword lists

Key steps:

  • Put each keyword in it’s own adgroup, so you can get an impression share report
  • Only test keywords in exact match [] or phrase match mode
  • Run your tests for at least a week to get a sense of weekend/weekday traffic patterns
  • Always Use Google Adwords Editor to build your campaigns quickly, or in AdCenter import via a spreadsheet