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Most trusted JOB oriented professional program
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DevOps to DevSecOps – Learn the evolution
DevSecOps Certified Professional (DSOCP)

Learn to automate security into a fast-paced DevOps environment using various open-source tools and scripts.

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Get certified in the new tech skill to rule the industry
Site Reliability Engineering (SRE) Certified Professional

A method of measuring and achieving reliability through engineering and operations work – developed by Google to manage services.

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Master in DevOps Engineering (MDE)

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Azure DevOps Solutions Expert

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Learn and get certified
AWS Certified DevOps Professional

Learn about the DevOps services offered by AWS and how you can use them to make your workflow more efficient.

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Explanation and an overview of Digital Marketing.

Spread the Knowledge

What is Digital Marketing?

Digital marketing

Whenever we think about Digital marketing word, all the time only one word is there that strikes our mind is Social media.

Well, actually it’s correct. Digital marketing is nothing rather than internet stuff. Its complete world moves around the internet, where to do, how to do, what to do. The answer comes at one place that is social media, websites, etc. All the work is getting done on the internet.

Digital marketing is online marketing that generates customers by the use of the internet and other forms of communication.

It includes so many ways to do marketing like Advertisement of banners, videos, affiliates, content writing and so many, which we will discuss in brief below.

Types of Digital marketing?

Types of Digital Marketing - Nikolina Kobali
Types of digital marketing

Digital marketing is distributed in 8 categories –

  • Search engine optimization (SEO).
  • Search engine marketing (SEM)
  • Content marketing
  • Social media marketing
  • Pay per click marketing
  • Affiliate marketing
  • Email marketing
  • Mobile marketing
  1. Search engine optimization (SEO) – Search Engine Optimization (SEO) is the process that is used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily searchable, much more relevant and popular towards user search queries, and also Google ranks our page as a result.

In simple words, it is a process of improving your website to increase its visibility in search engines so whenever people search for products or services that are related to your business they can easily reach out to you.

That means increasing search engine traffic to the business websites.

2. Search engine marketing (SEM) – SEM is the same as SEO which means it is also the process to increase the traffic to your website whether it is through organic way or paid way. At last, your website page should appear on Google’s 1 page. So that whenever any user searches for your brand, product, and services related to your business, they can reach you directly.

The only difference between SEO and SEM is SEO is the completely organic way and SEM prefers both organic and paid.

  • Content marketing – Content marketing is a way to attract an audience and to create a mindset through writing an article, videos, podcasts, social media sites, etc. so whenever any user wants to buy products or services that are related to your nature of business they definitely come to you. Basically, it has its own way to achieve the business goal by serving relevant content to customers so that they can engage with you. 
  • Social media marketing – Social media marketing is referred to as the use of social media platforms like promotions to websites, Youtube, Instagram, FB, Twitter, Linkdin, etc., to reach the customers. So that they can be aware of your brand, products, services, etc.

There are 7 different types of social media.

  • Social networking sites.
  • Social review sites.
  • Image sharing sites.
  • Video hosting sites.
  • Community blogs.
  • Discussion sites.
  • Sharing economy networks.

3. Content marketing – Content marketing is a way to attract an audience and to create a mindset through writing an article, videos, podcasts, social media sites, etc. so whenever any user wants to buy products or services that are related to your nature of business they definitely come to you. Basically, it has its own way to achieve the business goal by serving relevant content to customers so that they can engage with you. 

4. Social media marketing – Social media marketing is referred to as the use of social media platforms like promotions to websites, Youtube, Instagram, FB, Twitter, Linkdin, etc., to reach the customers. So that they can be aware of your brand, products, services, etc.

There are 7 different types of social media.

  • Social networking sites.
  • Social review sites.
  • Image sharing sites.
  • Video hosting sites.
  • Community blogs.
  • Discussion sites.
  • Sharing economy networks.

5. Pay-per-click marketing – Pay-per-click refers to paid advertisements and promotions. This means it is a way to rank do the advertisements and promotions through paying money for a particular period of time to increase the traffic of your website, and to promote your products and services. It also uses online platforms to do its stuff.

For example – You must have been seen while searching in Google a link show overall the search results. That is also a way to advertise, promotions on Youtube, Fb, other mobile apps, etc.

6. Affiliate marketing – Affiliate marketing is done by a person who is hired by a company to make sales on such a particular product or service by providing him a link of that product that redirects customers directly from one place to our dedicated product page.

An affiliate is a person who makes sales in terms of earning some set percentage of commission.

Benefits of Affiliate marketing

• Low cost of start-up
• Low ongoing costs
• Low risk
• Targeted Traffic
• Flexibility
• High ROI

 7. Email marketing – Email marketing is a direct and powerful marketing that takes our message and offers to the customers, or you can say it enable us to directly connect to the customers.
This way we can come to know do they have any requirements related to your product or not.
This is also one of the best ways of digital marketing.
It helps us to make our clients aware of us and our products. If they will have nay requirements related to our products they will definitely have our name in their mind.

Types of Email marketing –

• Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. …
• Acquisition Emails. …
• Retention Emails. …
• Promotional Emails.

8. Mobile marketing – Mobile marketing is nothing but a strategy that aims to reach a target audience on their smartphones via mobile websites, SMS, MMS, social media, apps, Scan QR codes, etc.

In other words, Mobile marketing works on all kinds of phones including tablets and another cell/mobile phones. Mobile marketing focus to reach an audience of mobile users through some strategies like mobile-optimized ads, push notifications, and mobile applications.

Benefits of Mobile Marketing –

  • Instant Results. The mobile phone is almost always powered on and near to its owner which means, he or she will receive the message at the very moment it is sent and can act on it. …
  • Affordable. …
  • Build Customer Relationship. …
  • Reach Target Audience. …
  • Easy to Track User Response.
Rajesh Kumar
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