YouTube SEO: How to optimize Videos?

Nowadays we get cleared each & every curiosity by just having a search on Internet. Life is so easier with internet we don’t have to wait for some one to get resolve on our doubts or curiosity. So, the first thing comes in our mind is do “Google” where we get the answer in the deepest curiosity because Google is the most powerful search engine but it doesn’t mean that it is the only search engine. There is also a search engine which has become a part of our internet life and that is “YouTube”. So, today I’m going to talk about YouTube SEO but it might be weird to listen that is YouTube also a search engine?? Yes, you heard absolutely right it is a search engine for video and we need YouTube because sometime we have to watch videos related to our searches that would be more helpful than a written content. YouTube is the second largest search engine and videos are the most engaging content on the web these days.

In the last few years, video marketing has become more and more popular with businesses. Once marketers began to get their hands on DSLR cameras, it became easier to produce videos and get them online (thanks to YouTube) without having a degree in videography. So, YouTube itself is a search engine for videos and it has its own best SEO practices. Everyone who uploads their videos on YouTube always wants to be on top & in trend of that related video they uploaded. Now, we can’t browse internet seeing video, and we walk around with cell phones in our pockets that have the ability to shoot decently high quality videos anywhere. So, with the explosion of video, it’s become much harder to get ranked in the universal search results. Everyone can push their videos on YouTube but not all videos gonna be ranked universal search results therefore YouTube SEO matters here.

So that I’ve created a list of techniques that will help you to get on high trend on YouTube

1.FIND VIDEO KEYWORDS..
Keywords Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long tail keyword about a particular topic. YouTube autocomplete is just like an autocomplete in Google, was created to make the user experience better. The first step to every SEO strategy is finding the words or concepts that your prospective customer is searching on YouTube. Keyword Tool allows you to localize results to all countries and languages supported by YouTube. So, you’ll have to use them on your video’s headline, description and tags. If you’re not targeting keywords with search volume, then you’re not going to get search traffic. Keywords for YouTube are a bit different from keywords that appear on search engines like Google or Bing. For example, you’ll often see YouTube keywords that start with “how to”. Brian Dean recommends using Google to search for different keywords in your niche. Then, see if any keywords bring up video results. For example, if you search for “how to make cake” you will see a ton video results, and at least one is from YouTube.

YouTube suggest paired with Google Trends.
YouTube suggest is similar to Google Suggest. Just type a seed keyword into the search bar, and you’ll see a list of relevant queries that contain your keywords.

2. MAKE AN ATTRACTIVE THUMBNAIL.

The video Thumbnail is a still image that represents your video or what the searcher will see when video is indexed, therefore it plays a significant role in whether people click. When viewers see a list of YouTube results they’ll click on the most engaging one. On seeing it, people will think of clicking on the video. So, you have to think of your thumbnail image just similar to how you think of cover of a book or the homepage to your website that’s why it has to be admiring, relevant and all about magnificent. It helps viewers to understand if the video they’re about to watch aligns with the goal they’re looking to achieve. This is why it’s important to note that custom-made video thumbnails are the key to success. By default, all social platforms will recommend randomly selected snapshot from your video but a random freeze-framework from your video won’t work. These images are usually dull, blurry and will be a poor representation of what the video is actually about. An attractive and realistic video thumbnail will entice people to click through, watch the video, keep watching videos from the same creator, and maybe even subscribe.

3. TELL PEOPLE TO LIKE, COMMENT & SHARE YOUR VIDEO

Link building is important when it comes to improving your Google rankings. If your video is getting traffic from comment section then it simply means that your videos are popular and it tells Youtube by default. People will only like, comment or share it when your video is entertaining or knowledgeable. So, try to make it in this way that people will not forget to do it. Liking or commenting is once so, you should focus on them to subscribe your channel because once they subscribe it they’ll automatically get notification of your upcoming videos.

CREATE PLAYLISTS: Create playlists for your content so viewers can watch it consecutively. That after the first video ends, your other videos will automatically play, which will get more views for each played video without them having to navigate off the player. It will help to the viewers and to you too.

4. PAY ATTENTION TO YOUR YOUTUBE VIDEO OPTIMIZATION: YouTube is pretty smart but it can’t able to “read” your video. You need to let the search engine know what it is about. It is no secret that there is a lot of SEO that you can do with your content and apart from the transcription of your video mentioned above, you can also do the following to improve your SEO. Let’s go with it..

TITLE:

Always try to make your title short & interesting, make your title viewer-centric, and think about what would make you want to click on a video. (Up worthy Headlines are a good source of inspiration).
Add a descriptive title that gives enough context and use the long tail keyword that you have found. Be brief and clear about your content. Brian Dean, A SEO expert suggests that you may get a slight video SEO boost by putting your keyword at the beginning of the title.

VIDEO DESCRIPTION:

Write a paragraph telling the viewer what is the video about. Use two or three keywords without repeating them too much. And at last but not least, add a CTA and a link to your web page! You should also include the video transcript in which the keyword is mentioned. The longer and more detailed your video description, the better you’ll be able to rank for relevant searches.

TAGS:

Using right tags can see also help your video rising in the ranks also tags for YouTube videos tend to be less important than other factors like the description. When it comes to your tags, you should include a few keywords on what your video is about, and put the more “important” tags up front. Use your keyword first and some variations of it later. You can also add tags about other topics that your video covers. Don’t be afraid of using the same tags that your competitors are using. These tags can help your video get discovered in YouTube’s suggested sidebar in the “related videos” section.

5. ALWAYS CREATE THE PERFECT VIDEO EVER

Because no matter how hard you have worked on your keywords or optimization of your video, if it is boring or lame then nobody will keep watching it. So, it is also important to know that YouTube rewards audience retention, meaning that if people keep watching your whole video (or most of it), YouTube’s algorithm understands that it’s a useful and a high quality product. I know that your main goal is to sell your product, but the YouTube audience is looking to solve problems, learn a craft or be entertained. Just search these topics on google and you’ll see that some of the results that pop up are videos because the search engine displays the best answers to these kind of questions. Try to think what kind of knowledge you can share with your business with the audience.

6. SHARE IT ON EVERY SOCIAL MEDIA PAGE.

By sharing it on your every social media page, the more people know about your video. You should provide the link on Facebook, Twitter, LinkedIn, Instagram, Quora. Because the more you share the more you will get famous for your videos, people will know you from everywhere as we all know that these are the most trending social media accounts where people spend their most of the time or in the free time. If they learn something or get entertained by your videos then automatically they will recommend each other to watch your videos.

CONCLUSION:

As we saw in this article, video optimization for YouTube has a lot of little tactics that you can leverage to your rank your targeted keywords. But remember that what’s most important, always, is your content’s quality. It doesn’t matter how good a video is optimized. If it’s not appealing to your audience, you won’t succeed in the long run because YouTube has become more popular in these days. People spend their time to watching videos that may be entertain them or they get some extra knowledge without going anywhere or joining any institute. So, always try to post something new on YouTube on a regular basis.

Biraj