Ppc Advanced Training
Scale paid media across Shopping, Performance Max, Display, YouTube, Microsoft Advertising and Meta with audience strategy and reporting. Learn Ppc through a clear Foundation to Advanced path, with hands-on labs, live cohort options, certification support and full LMS access.
Last updated
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Ppc levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
About Ppc Advanced Training.
Understand where Ppc fits in modern software delivery, what this level covers, and how the program builds practical confidence step by step.
Program overview
Ppc is taught as a practical technical skill for modern engineering, operations and platform teams. The course explains where the tool fits, how it is used in real delivery environments, and how learners can apply it through guided practice.
This DevOpsSchool Ppc program is built for working professionals who want usable skills instead of only conceptual exposure. The training emphasizes live examples, workflow clarity, operational controls and progressive skill depth from Foundation to Advanced.
Private Ppc training for delivery teams, platform groups and engineering organizations.
DevOpsSchool provides corporate Ppc training for teams that need faster adoption, workflow standardization, administrative control, integration guidance and governance-ready rollout. Private batches can be aligned to development practice, release workflow, access model, maturity level and internal tooling.
- Private online or classroom delivery for engineering teams
- Aligned to Ppc usage maturity, admin depth and collaboration patterns
- Useful for rollout, migration, governance and workflow consistency goals
- Can be tailored for developers, administrators, DevOps teams and leadership stakeholders
Why teams use DevOpsSchool
DevOpsSchool combines live demonstration, practical workflow discussion, implementation-oriented examples, and strong post-session learning support. That makes the training more usable for real teams than generic slide-led courses.
Choose any level. The page still shows the full progression.
Foundation, Essential, Intermediate and Advanced are presented as one linked training flow. Self-paced buyers get all levels by default, even if they start from only one course page.
Instructor-led, self-paced and corporate delivery options.
Compare delivery format, duration, level access and batch style. Fees are shown only in the top decision panel and once again after the agenda.
| Duration | Mode | Level access | Batch |
|---|---|---|---|
| 8 to 10 Hrs. max | Live & Interactive | Advanced | Public batch |
| 8 to 10 Hrs. max | 1:1 Live training | Advanced | Starts immediately |
| 1 year LMS access | Self-paced video | All 4 levels | Anytime access |
| 5 Days | Corporate | Ppc Advanced Training | Private team batch |
What learners should be able to do after Ppc training.
The outcomes are written for practical delivery teams: developers, DevOps engineers, release engineers, administrators and technical leads.
Build profitable PPC campaigns
Structure, target and write Search campaigns that earn strong Quality Scores and controlled costs.
Measure every conversion
Track online, offline and call conversions with Google Ads, Tag Manager and GA4.
Scale paid media channels
Optimise Shopping, Performance Max, YouTube, Microsoft Advertising and Meta campaigns with clear reporting.
Why this skill, what you will achieve, and who should attend.
Use this section to decide whether the course matches your role, current experience and expected Ppc responsibilities before reviewing the detailed agenda.
Why Ppc matters
- Ppc helps teams standardize a critical part of their software delivery, infrastructure, automation or operations workflow.
- It gives learners a repeatable way to move from basic usage to confident execution in team and enterprise environments.
- For DevOps and platform teams, Ppc becomes more valuable when connected with automation, governance, monitoring and delivery practices.
- Teams using Ppc effectively reduce ad-hoc execution and move toward consistent engineering standards.
Objectives
- Understand Ppc concepts, architecture, terminology and operational usage patterns.
- Learn practical configuration, workflow design, access controls, team usage and quality practices.
- Apply Ppc in real delivery workflows using automation, integrations, traceability and governance patterns.
- Build practical confidence to use Ppc for individual, team and organizational use cases.
Pre-requisites
- Basic computer literacy and familiarity with software development workflows.
- Helpful but not mandatory: introductory DevOps, cloud, automation or software delivery awareness.
- No deep programming background is required for the Foundation and Essential levels.
Who this course is for
- Developers, administrators and engineers who need practical Ppc usage skills.
- DevOps engineers, release engineers, SREs and platform teams managing delivery standards.
- Engineering leads and technical managers responsible for workflow quality, access controls and governance.
- Corporate teams migrating to or standardizing on Ppc.
Small-batch live training starts every month.
Weekday batches start on the 1st and weekend batches on the first Saturday of every month. One-to-one (1:1) training can start immediately; corporate sessions are scheduled on demand.
Weekend live batch
Starts on the first Saturday of every month. Weekend sessions with demos, labs and Q&A; max 10 learners.
Weekday live batch
Starts on the 1st of every month. Weekday sessions for working professionals and distributed teams; max 10 learners.
Ask advisorAgenda depth up to the selected level.
This page shows the learning flow from Foundation through Advanced. Each level adds to the previous one, and the agenda stops at the current page level. Day counts are for corporate (day-wise) delivery; live online batches cover the same agenda in max 8 to 10 hours.
Foundation Level: PPC concepts, Google Ads account and structureDay 1
- Introduction to pay-per-click marketing: search engine advertising, history of PPC and advantages of PPC
- PPC ecosystem: entities involved in PPC advertising and the workflow of a PPC ad from search to click
- PPC terminology: impressions, clicks, CTR, CPC, CPM, CPA, conversion rate, ROAS and the general formula for PPC cost
- Properties of a compelling PPC ad: relevance to the query, a clear offer, keywords in copy and a strong call to action
- Introduction to Google Ads (formerly AdWords): create a website for your ads, sign up, set currency and time zone
- Account creation: types of Google Ads accounts, manager accounts, access levels and their differences
- Billing: submitting billing information, automatic vs manual payments and monthly invoicing options
- Google Ads hierarchy: account, campaigns, ad groups, keywords, ads and assets
- Google networks: Search Network and search partners, Display Network and YouTube, and where your ads will appear
- Campaign and ad types: Search, Display, Video, Shopping, Performance Max, Demand Gen and App campaigns
- Navigating your account: Overview (formerly the Home tab), Campaigns, Tools, Billing, settings and Recommendations (formerly Opportunities)
- How costs are calculated: the ad auction, daily budgets, monthly spend limits and budget pacing
Essential Level = Foundation + Campaign setup, keywords, ad copy and assetsDay 2 · 2 days cumulative
- Starting your first campaign: understanding the campaign objective, campaign setup and settings explained in detail
- Targeting methods: device, location and language targeting, presence vs interest location options
- Budget and advanced settings: daily budgets, ad delivery method, ad scheduling and ad rotation
- Ad groups: organising your account, creating a new ad group, how ad groups work and ad group status
- Keywords: introduction to keywords, broad, phrase and exact match types with examples
- Keyword research: the Keyword Planner tool, search volumes and forecasts (formerly the Traffic Estimator)
- Negative keywords: negative match types, shared negative lists and preventing cross triggering between ad groups
- Quality Score and ad rank: expected CTR, ad relevance, landing page experience and actual CPC calculation
- Keyword bidding: keyword-level bids, bid adjustments and first-page bid estimates
- Ad text: creating ad copy, types of ad copy and responsive search ads, which replaced expanded text ads
- Dynamic keyword insertion: syntax, default text and when to use it safely
- Assets (formerly ad extensions): location, sitelinks, call, app, callouts, structured snippets, price and seller ratings
- Ad Preview and Diagnosis tool: checking ad eligibility, diagnosing issues and reading the search terms report
- Google Ads policies: prohibited and restricted content, editorial standards and fixing disapprovals in Policy manager
Intermediate Level = Essential + Bidding, landing pages and conversion trackingDay 3 · 3 days cumulative
- Bid strategies: manual vs automated bid strategies and choosing one for each campaign goal
- Smart Bidding: Target CPA, Target ROAS, Maximize conversions and Maximize conversion value
- Other strategies: Maximize clicks, Target impression share, and retired search page location, outranking share and Enhanced CPC
- Landing pages: use of landing pages, types of landing pages and elements of an effective landing page
- Testing the landing page: A/B testing, Google Ads experiments, landing page performance and destination policy
- Conversion tracking: campaign objectives, types of conversions, conversion sources and setting up conversion actions
- Conversion settings: conversion windows, counting options and attribution models (data-driven vs last click)
- Tagging: the Google tag, conversion tracking tag, Google Tag Manager configuration and how Analytics tracking code works
- Google Analytics 4: linking accounts, importing GA4 key events (formerly goals) and audiences
- Offline and call conversions: importing offline conversions, tracking calls in Google Ads and through third-party tools
- Privacy and measurement: Consent Mode v2, enhanced conversions and first-party data
- Automation: automated rules, Google Ads scripts and bulk edits in Google Ads Editor
- Troubleshooting: low impressions, limited by budget, low Quality Score, disapprovals and conversion tracking gaps
Advanced Level = Intermediate + Shopping, Performance Max, multi-channel and scaleDays 4-5 · 5 days cumulative
- Shopping ads: product listing ads, Google Merchant Center, product feeds and Shopping campaign structure
- Performance Max: asset groups, audience signals, feeds, brand exclusions and insights reporting
- Dynamic Search Ads and AI Max for Search: page feeds, dynamic ad targets and keywordless matching
- Display campaigns: targeting tools (audiences, topics, placements), responsive display ads and display campaign reporting
- Video and YouTube ads: in-stream, in-feed and Shorts formats, Demand Gen and video reach campaigns
- Smart campaigns (formerly AdWords Express): where they suit small businesses and their limits
- Microsoft Advertising (formerly Bing Ads): getting started, features and importing Google Ads campaigns
- Microsoft Advertising Editor and billing: bulk edits, billing setup and Microsoft campaign optimisation
- Meta Ads: getting started with Facebook and Instagram ads in Ads Manager, Advantage+ campaigns, Pixel and Conversions API
- Audience strategy: remarketing, Customer Match, in-market and custom segments and optimised targeting
- Scaling accounts: structure for large catalogues, portfolio bid strategies, shared budgets and manager accounts
- Reporting and analysis: custom reports, Looker Studio dashboards, incrementality and cross-channel budget allocation
- Capstone: plan, launch and optimise a multi-channel PPC programme with tracking and a reporting dashboard
Choose live training or a full year of self-paced access.
If someone buys Foundation, Essential, Intermediate or Advanced as self-paced video, the price stays the same and access is granted to all four levels by default.
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Ppc levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
- Start immediately: no waiting for the monthly batch.
- One learner, one trainer: full attention on your questions.
- Sessions planned around your working hours.
- Your pace, with examples from your own projects and tools.
Method of training and assessment.
The course emphasizes practical demonstration, hands-on labs and assignment-based validation instead of passive lecture-only learning.
| SL | Method of training and assessment | Weightage |
|---|---|---|
| 1 | Understanding the problem space | 5% |
| 2 | Concept discussion | 10% |
| 3 | Live demo and walkthrough | 25% |
| 4 | Lab and hands-on exercises | 50% |
| 5 | Assignments and evaluation | 10% |
Labs, exercises and real workflow practice.
Every level moves from explanation to hands-on practice, review and troubleshooting.
Set up a Google Ads account
Create a Google Ads account with correct currency, time zone, billing and user access, and plan a campaign and ad group structure for a website.
Launch a first Search campaign
Research keywords, build tightly themed ad groups with negatives, write responsive search ads with assets and check them in the preview tool.
Implement full conversion tracking
Track form leads, calls and offline sales with the Google tag, Tag Manager and GA4, then switch a campaign to a Target CPA strategy.
Run a multi-channel PPC programme
Build a Merchant Center feed, a Performance Max campaign and a Microsoft Advertising import, then report results across channels in Looker Studio.
Ppc is taught as part of a working delivery ecosystem.
You learn where the tool sits in the wider engineering workflow, not in isolation.
Core foundations
Terminology, concepts, architecture and the operating model behind the tool.
Workflow traceability
Map practical work to tasks, approvals, documentation and delivery visibility.
Automation and integration
Use Ppc with validation checks, automation hooks and delivery workflows.
Governance controls
Operate with permissions, approvals, policy checks and production-safe workflows.
How your practical work is assessed.
Your certificate is backed by labs, assignments, capstone thinking and completion evidence.
Assignments
Level-specific assignments verify setup, configuration, workflow quality and operating discipline.
Hands-on validation
Learners are expected to complete practical usage, automation and troubleshooting exercises.
Completion record
Certificate issuance is tied to demonstrated participation, practical completion and course-level coverage.
Led by Rajesh Kumar and the DevOpsSchool practitioner network.
Training is grounded in practical DevOps, SRE, security, release and platform engineering experience with real enterprise delivery context.
Earn a DevOpsSchool Ppc certificate.
Completion includes a digital certificate with credential details, practical assignments and a learning record aligned to the selected Ppc level.
Certificate verificationCertificate of Completion
Ppc Advanced Training
Unique credential ID, verifiable online
What learners say about training with Rajesh Kumar.
“Rajesh is very good trainer. Rajesh was able to resolve our queries and question effectively. We really liked the hands-on examples covered during this training program.”
“Very well organized training, helped a lot to understand the AWS concept and detailed related to various tools. Very helpful”
“The training was very useful and interactive. Rajesh helped develop the confidence of all.”
Rated 4.6 on Google · All testimonials · Video reviews on YouTube
Quoted as published, from learners in Rajesh Kumar's live trainings across DevOpsSchool courses.
Used by developers, DevOps engineers, release leads and engineering managers.
Private batches are available for teams that want the same agenda aligned to their own tools and workflows.
Why this Ppc path is different.
The value is not only one course. The subscription unlocks the full learning ecosystem for one year.
| Feature | DevOpsSchool Ppc Training | Typical short course |
|---|---|---|
| Levels | Foundation, Essential, Intermediate, Advanced | Single generic syllabus |
| Self-paced access | All four levels plus 20+ courses and 50+ tools | Usually one course only |
| Live training | Demos, labs, Q&A and assignment review | Often lecture-heavy |
| Certificate | DevOpsSchool completion certificate | Varies by provider |
Questions learners ask before joining.
Does Foundation cost less than Advanced?
No. Self-paced pricing is intentionally the same because access includes all four levels by default.
What is included in the yearly subscription?
One year of complete LMS access, all four levels for the selected course, plus 20+ additional courses and 50+ tools access.
Can corporate teams request customization?
Yes. The live format can be aligned to team tools, governance requirements, workflows and internal delivery standards.
What is the recommended sequence?
Foundation → Essential → Intermediate → Advanced. The agenda is designed so each level builds on the previous one.
Talk to DevOpsSchool before choosing the batch.
Use this support section for batch questions, corporate planning, LMS access clarifications, or guidance on which Ppc level fits your team.
India / Worldwide: +91 99057 40781
USA: +1 (469) 756-6329
Email: contact@DevOpsSchool.com
Chat on WhatsAppExtend the course with articles, explainers and workflow guidance.
Continue learning with supporting articles that connect Ppc practices to DevOps, automation, governance and delivery workflows.
Training snapshots and certificate preview.
A look at the completion certificate and the course.
Certificate preview
See what course completion evidence looks like.
Tool-focused training
Course visuals reinforce the Ppc workflow and subject area.
Live batch experience
Training supports live online, private team and workshop-style delivery.
Start Ppc Advanced training.
Next weekday batch starts on the 1st; weekend batch on the first Saturday. Batches are capped at 10 learners. Send your details and DevOpsSchool will share the syllabus and batch options.