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Most trusted JOB oriented professional program
DevOps Certified Professional (DCP)

Take your first step into the world of DevOps with this course, which will help you to learn about the methodologies and tools used to develop, deploy, and operate high-quality software.

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DevOps to DevSecOps – Learn the evolution
DevSecOps Certified Professional (DSOCP)

Learn to automate security into a fast-paced DevOps environment using various open-source tools and scripts.

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Get certified in the new tech skill to rule the industry
Site Reliability Engineering (SRE) Certified Professional

A method of measuring and achieving reliability through engineering and operations work – developed by Google to manage services.

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Master the art of DevOps
Master in DevOps Engineering (MDE)

Get enrolled for the most advanced and only course in the WORLD which can make you an expert and proficient Architect in DevOps, DevSecOps and Site Reliability Engineering (SRE) principles together.

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Gain expertise and certified yourself
Azure DevOps Solutions Expert

Learn about the DevOps services available on Azure and how you can use them to make your workflow more efficient.

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Learn and get certified
AWS Certified DevOps Professional

Learn about the DevOps services offered by AWS and how you can use them to make your workflow more efficient.

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What is Market Research and Competitive Analysis?

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Market Research

Market research involves systematically collecting data about people or companies. What does that group of people need in order to better understand a market? The results of market research, which are usually summarized in a report, are used to help owners make more informed decisions about the company’s strategies, operations, and potential customer base.

Types of Market Research

  • Primary: Primary data is first-hand information that you gather yourself, or with the help of a market research firm.
  • Secondary: Secondary data already public information, such as magazines and newspapers, government or shared data in industry reports. You can analyze data in new ways, but the information is available to a large number of people.

Competitive Analysis

A competitive analysis is to identify your competitors and a process to evaluate their strategies to determine their strengths and weaknesses relative to your own business, product and service. Competitive analysis aims to gather the intelligence necessary to find a line of attack and develop its go-to-market strategy.

How to conduct your competitive analysis?

  • Understand Market Conditions.
  • Identify Strengths and Weaknesses
  • Design / Adjust Go-to-Market (GTM) Strategy
  • Analyze and compare competitor content
  • Look at their social media engagement
  • Identify areas for improvement

Competitive analysis helps you understand the dynamics of the market in order to find an optimal way to reach your target customers. Analyzing your market and competition also helps you determine how your company and your product fits into the current environment.