Social media is an essential for every business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Social marketing helps you to put your products and services at the front of every customer’s mind. Marketing helps you to establish your brand, and makes you the first option to turn to when in need of a specific product.
Identify the right platform for your startup
It’s very important for you to choose and decide to go ahead and invest your time and money in Social media. But before publishing that first post, or sending out that initial tweet, you should take a moment and identify what are the right platforms for your products and your brand? Of course, I recommend all brands should have a presence on Facebook, Twitter, and YouTube. But a lot of the time being present on more niched websites can prove to be extremely profitable.
For example, if you have anything to do with the music industry being on Soundcloud is almost a must to reach a more relevant audience for your brand. If your product has anything to do with dogs then you should absolutely be on Dogster.
We also have networks like CafeMom, with a community of over a millions moms, we have Dribble in case your target audience is made up of designers. Flixster for movie buffs, Birspost for bird-watchers, thirdAFE is a network of baby-boomers and seniors. Behance for creative and visual artists. So what they recommend you do is Google search your target audiences main passion followed by social networks but don’t stop at that. Although this might not be entirely a social media marketing tip, what I strongly encourage you to do, is search for forums and communities specific to your brand as well, because at end of the day.
What is a social network?
A place where people go and share their thoughts, wants and needs with others. So the only thing forums lack might be an eye-catching design, and various features. Without factoring in those elements, every forum is pretty much a social network. So before engaging with people and posting content make sure you understand the culture of the social network. See what works, and replicate what you saw that got results for others, for example, Twitter has a thing called “follow Friday” where people suggest to their followers who they should follow on Twitter.
Also the content here needs to be quick and to the point. just like a headline. Also you should ask yourself is the Hashtag you created unique and memorable and the post keeps it short, provocative, entertaining, and surprising.
Top 3 Social media network
We are going to talk about tip 3 social media networks and what makes each one special and share examples of companies that are doing things right on each platform. First, there’s “Facebook”, users of Facebook over 1.3 billion people with accounts here. Facebook posts, ads help many small businesses grow online today! But that’s just the start of what Facebook ads help do for companies online.
Should your brand be on Twitter
Twitter is now one of the most popular social media platforms in the world. So The main reason that businesses should use Twitter is to connect with potential customers and market their products.
Twitter benefits include:
- Generating leads & sales
- Increasing Brand Awareness
- Building better Customer Support channel
- Creating a positive opinion
- Building community
Should your brand be on LinkedIn
LinkedIn, as the world’s largest professional ecosystem, offers an unequaled concentration of target audiences engaging a targeted audience through thought leadership, and attracting talent. Startup business can quickly develop a powerful community of prospective customers, influencers, employees, stakeholders, and business partners. This network is an indispensable asset for achieving the most critical objectives in creating sustainable growth.
LinkedIn offers so many valuable opportunities for business promotion, and in many cases, it feels seamless and authentic on this platform where the focus is largely on the professional.