Any business today needs targeted visibility on Google.
Google my business highlights your best features and enables potential customers to quickly find, learn about, and engage with you. Google My Business is a totally free and easy and user-friendly tool for businesses and organizations to manage their online presence on the search engine Google and Maps too. It also helps customers in finding your business, and to tell them your story, you can verify your business and edit your business information.
Optimization Strategies on Google my Business
Do you know, more than 167 billion searches are performed on Google each month, Recent studies showed that the Business Profile only averages 1,260 views during that same period. Even worse is that only 59 actions are taken from those 1,260 views. That’s less than 5%.
The problem is not with Google my Business platforms, the problem is Businesses not taking full advantage of the impressive features of this platform. And that’s why we’ve written this guide. Here, we’re going to share 10 optimization strategies:
Top 10 optimization strategies:
- Claim your Business Profile
- Complete every section of your Google My Business account
- Write a complete “from the business” description
- Publish Google posts weekly
- Upload new photos weekly
- Collect and respond to reviews
- Add your products and/or services
- Set up messaging
- Maintain your Business Profile
- Be meticulous with contact information
Why do you need to optimize your Google My Business Profile?
From the above knowledge, it is very clear that an optimized Business Profile on Google helps consumers to choose your business over competitors, but there are other benefits to optimizing your Business Profile for effective local marketing.
- Improve engagement
The number of consumers is searching and exiting on Google without going to any other website, because the information in search results pages is totally satisfying for their questions, resulting in “zero-click searches.” With potentially more consumers interacting with your businesses through your Google Business Profile than your website, you’ll want that profile to be optimized for quality engagement and conversions.
- Boost your Local Ranking
Google’s algorithm for ranking Business Profiles does not only consider proximity and relevance they also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. And higher rank, as you know, means more visibility and engagement with your business.
- Convert more Customer
A normal Google Business Profile doesn’t offer much for acquiring customers. They can find out where you are located and read your reviews if they know to search your business name in the first place. But an optimized Business Profile on your Google My Business account, consumers can easily find you in keyword searches, and interested will call you, visit your website, research your products and services, and more.
Benefits of Google My Business
If someone is searching for your business name, then they are already aware of your business or maybe they are a returning customer, so your full Google My Business listing will display in the search results. You’ve probably seen these listings before, to the right of the search results.
But if you wonder, is someone searching for a more generic phrase? Such as:
- Best Restaurant
- Best hospital
- Mechanics near you
Each one of these searches results in a “three-pack” result above the standard organic search results. Those businesses are pulled from each business are of Google My Business listing. You can say that the backbone of Google’s entire Local Search directory is Google My Business.
There are a number of other benefits to having a Google My Business listing:
- Helps Your Website Rank Better
Google My Business is important for Local SEO, it optimizes your listing of business to appear in local search results for queries to your products or services.
- Control Your Information and Service Offering
Google My Business offers a wide range of additional tools which help you to attract and inform local customers. For example, you might add information such as product lists, payment mode, menus and prices, and also you can add coupons and special offers for your visitors.
- Manage, Showcase and Respond to Reviews
This is the most important feature of a Google My Business listing is User Reviews. High-quality and positive reviews from your customers will improve your business visibility, and increase the likelihood that a potential customer will visit your location.
- Learn More About Customers
Google My Business platform provides local businesses to learn more about their customers by including a lot of extra analytics data you won’t find elsewhere. Also, this is useful information that can help you target new customers.
Why Google My Business Is More Important Than Ever In 2021-22?
Google My Business is no longer optional, today it’s an essential part of any business’s online presence and the first place customers look for up-to-date information about the listed companies online. In the age of Covid-19, this is more effective than ever.
If any customers looking to know your new opening hours or maybe want to call you to inquire about your health and safety rules at the store, you can bet they’re going to Google your business’s name and check the right-hand search result for the information they need. If it’s not there, they might look elsewhere. Nowadays preference for online searches is more in users, In a post-pandemic world where businesses are reopening at a blistering rate — it’s crucial that your Google My Business profile is constantly refreshed. Otherwise, you will bleed customers.
Google My Business is a great opportunity for brands to put themselves on the map – literally. If you have thought of taking advantage of Google’s local listings and business features, then go ahead and create an account on google my business.