Digital Marketing Foundation Training
Explain how digital marketing works, from channels and visitor engagement to converting traffic into leads, and set measurable goals. Learn Digital Marketing through a clear Foundation to Advanced path, with hands-on labs, live cohort options, certification support and full LMS access.
Last updated
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Digital Marketing levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
About Digital Marketing Foundation Training.
Understand where Digital Marketing fits in modern software delivery, what this level covers, and how the program builds practical confidence step by step.
Program overview
Digital Marketing is taught as a practical technical skill for modern engineering, operations and platform teams. The course explains where the tool fits, how it is used in real delivery environments, and how learners can apply it through guided practice.
This DevOpsSchool Digital Marketing program is built for working professionals who want usable skills instead of only conceptual exposure. The training emphasizes live examples, workflow clarity, operational controls and progressive skill depth from Foundation.
Private Digital Marketing training for delivery teams, platform groups and engineering organizations.
DevOpsSchool provides corporate Digital Marketing training for teams that need faster adoption, workflow standardization, administrative control, integration guidance and governance-ready rollout. Private batches can be aligned to development practice, release workflow, access model, maturity level and internal tooling.
- Private online or classroom delivery for engineering teams
- Aligned to Digital Marketing usage maturity, admin depth and collaboration patterns
- Useful for rollout, migration, governance and workflow consistency goals
- Can be tailored for developers, administrators, DevOps teams and leadership stakeholders
Why teams use DevOpsSchool
DevOpsSchool combines live demonstration, practical workflow discussion, implementation-oriented examples, and strong post-session learning support. That makes the training more usable for real teams than generic slide-led courses.
Choose any level. The page still shows the full progression.
Foundation, Essential, Intermediate and Advanced are presented as one linked training flow. Self-paced buyers get all levels by default, even if they start from only one course page.
Instructor-led, self-paced and corporate delivery options.
Compare delivery format, duration, level access and batch style. Fees are shown only in the top decision panel and once again after the agenda.
| Duration | Mode | Level access | Batch |
|---|---|---|---|
| 8 to 10 Hrs. max | Live & Interactive | Foundation | Public batch |
| 8 to 10 Hrs. max | 1:1 Live training | Foundation | Starts immediately |
| 1 year LMS access | Self-paced video | All 4 levels | Anytime access |
| 1 Day | Corporate | Digital Marketing Foundation Training | Private team batch |
What learners should be able to do after Digital Marketing training.
The outcomes are written for practical delivery teams: developers, DevOps engineers, release engineers, administrators and technical leads.
Plan a digital funnel
Turn business goals into a channel plan, buyer journey and KPIs that convert visitors into leads.
Grow organic search traffic
Use keyword research, on-page, off-page, technical and local SEO to earn rankings and report on them.
Run measurable paid campaigns
Run social and Google Ads campaigns and measure their results accurately in Google Analytics 4.
Why this skill, what you will achieve, and who should attend.
Use this section to decide whether the course matches your role, current experience and expected Digital Marketing responsibilities before reviewing the detailed agenda.
Why Digital Marketing matters
- Digital Marketing helps teams standardize a critical part of their software delivery, infrastructure, automation or operations workflow.
- It gives learners a repeatable way to move from basic usage to confident execution in team and enterprise environments.
- For DevOps and platform teams, Digital Marketing becomes more valuable when connected with automation, governance, monitoring and delivery practices.
- Teams using Digital Marketing effectively reduce ad-hoc execution and move toward consistent engineering standards.
Objectives
- Understand Digital Marketing concepts, architecture, terminology and operational usage patterns.
- Learn practical configuration, workflow design, access controls, team usage and quality practices.
- Apply Digital Marketing in real delivery workflows using automation, integrations, traceability and governance patterns.
- Build practical confidence to use Digital Marketing for individual, team and organizational use cases.
Pre-requisites
- Basic computer literacy and familiarity with software development workflows.
- Helpful but not mandatory: introductory DevOps, cloud, automation or software delivery awareness.
- No deep programming background is required for the Foundation and Essential levels.
Who this course is for
- Developers, administrators and engineers who need practical Digital Marketing usage skills.
- DevOps engineers, release engineers, SREs and platform teams managing delivery standards.
- Engineering leads and technical managers responsible for workflow quality, access controls and governance.
- Corporate teams migrating to or standardizing on Digital Marketing.
Small-batch live training starts every month.
Weekday batches start on the 1st and weekend batches on the first Saturday of every month. One-to-one (1:1) training can start immediately; corporate sessions are scheduled on demand.
Weekend live batch
Starts on the first Saturday of every month. Weekend sessions with demos, labs and Q&A; max 10 learners.
Weekday live batch
Starts on the 1st of every month. Weekday sessions for working professionals and distributed teams; max 10 learners.
Ask advisorAgenda depth up to the selected level.
This page shows the learning flow from Foundation through Foundation. Each level adds to the previous one, and the agenda stops at the current page level. Day counts are for corporate (day-wise) delivery; live online batches cover the same agenda in max 8 to 10 hours.
Foundation Level: digital marketing concepts, process and toolsDay 1
- Digital marketing introduction: what it covers, difference from traditional marketing, benefits of digital marketing for a business
- Digital marketing process: goals, audience, channels, content, measurement and the optimisation loop
- Visitor engagement: what visitor engagement is, with examples, engagement signals such as scroll depth, clicks and return visits
- Inbound and outbound marketing: content, search and social vs ads, cold email and outreach, when to use each
- Converting traffic into leads: types of conversion (macro and micro), the conversion process, landing pages and calls to action
- Tools of digital marketing: Google Search Console, Google Analytics 4, Google Ads, Meta Business Suite, Canva, Mailchimp
- Channel overview: SEO, paid search, social, email, content, affiliate and influencer marketing, and how they work together
- Customer journey: awareness, consideration, conversion and retention stages, mapping touchpoints across the funnel
- Buyer personas: researching audiences, demographics vs intent, personas that guide channel and message choices
- Website basics for marketers: domains, hosting, WordPress, mobile-friendly pages, page speed and HTTPS
- Goals and KPIs: SMART goals, traffic, leads, cost per lead, conversion rate, ROI, writing a simple measurement plan
- Content basics: blog posts, landing pages, video and social posts, brand voice and an editorial calendar
- Marketing compliance basics: consent and privacy (GDPR, India DPDP Act 2023), cookie banners, honest advertising claims
Choose live training or a full year of self-paced access.
If someone buys Foundation, Essential, Intermediate or Advanced as self-paced video, the price stays the same and access is granted to all four levels by default.
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Digital Marketing levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
- Start immediately: no waiting for the monthly batch.
- One learner, one trainer: full attention on your questions.
- Sessions planned around your working hours.
- Your pace, with examples from your own projects and tools.
Method of training and assessment.
The course emphasizes practical demonstration, hands-on labs and assignment-based validation instead of passive lecture-only learning.
| SL | Method of training and assessment | Weightage |
|---|---|---|
| 1 | Understanding the problem space | 5% |
| 2 | Concept discussion | 10% |
| 3 | Live demo and walkthrough | 25% |
| 4 | Lab and hands-on exercises | 50% |
| 5 | Assignments and evaluation | 10% |
Labs, exercises and real workflow practice.
Every level moves from explanation to hands-on practice, review and troubleshooting.
Plan a digital marketing funnel
Map the customer journey, persona, channels, conversion points and KPIs for a real or chosen business on a one-page marketing plan.
Digital Marketing is taught as part of a working delivery ecosystem.
You learn where the tool sits in the wider engineering workflow, not in isolation.
Core foundations
Terminology, concepts, architecture and the operating model behind the tool.
Workflow traceability
Map practical work to tasks, approvals, documentation and delivery visibility.
Automation and integration
Use Digital Marketing with validation checks, automation hooks and delivery workflows.
Governance controls
Operate with permissions, approvals, policy checks and production-safe workflows.
How your practical work is assessed.
Your certificate is backed by labs, assignments, capstone thinking and completion evidence.
Assignments
Level-specific assignments verify setup, configuration, workflow quality and operating discipline.
Hands-on validation
Learners are expected to complete practical usage, automation and troubleshooting exercises.
Completion record
Certificate issuance is tied to demonstrated participation, practical completion and course-level coverage.
Led by Rajesh Kumar and the DevOpsSchool practitioner network.
Training is grounded in practical DevOps, SRE, security, release and platform engineering experience with real enterprise delivery context.
Earn a DevOpsSchool Digital Marketing certificate.
Completion includes a digital certificate with credential details, practical assignments and a learning record aligned to the selected Digital Marketing level.
Certificate verificationCertificate of Completion
Digital Marketing Foundation Training
Unique credential ID, verifiable online
What learners say about training with Rajesh Kumar.
“Rajesh is very good trainer. Rajesh was able to resolve our queries and question effectively. We really liked the hands-on examples covered during this training program.”
“Very well organized training, helped a lot to understand the AWS concept and detailed related to various tools. Very helpful”
“The training was very useful and interactive. Rajesh helped develop the confidence of all.”
Rated 4.6 on Google · All testimonials · Video reviews on YouTube
Quoted as published, from learners in Rajesh Kumar's live trainings across DevOpsSchool courses.
Used by developers, DevOps engineers, release leads and engineering managers.
Private batches are available for teams that want the same agenda aligned to their own tools and workflows.
Why this Digital Marketing path is different.
The value is not only one course. The subscription unlocks the full learning ecosystem for one year.
| Feature | DevOpsSchool Digital Marketing Training | Typical short course |
|---|---|---|
| Levels | Foundation, Essential, Intermediate, Advanced | Single generic syllabus |
| Self-paced access | All four levels plus 20+ courses and 50+ tools | Usually one course only |
| Live training | Demos, labs, Q&A and assignment review | Often lecture-heavy |
| Certificate | DevOpsSchool completion certificate | Varies by provider |
Questions learners ask before joining.
Does Foundation cost less than Advanced?
No. Self-paced pricing is intentionally the same because access includes all four levels by default.
What is included in the yearly subscription?
One year of complete LMS access, all four levels for the selected course, plus 20+ additional courses and 50+ tools access.
Can corporate teams request customization?
Yes. The live format can be aligned to team tools, governance requirements, workflows and internal delivery standards.
What is the recommended sequence?
Foundation → Essential → Intermediate → Advanced. The agenda is designed so each level builds on the previous one.
Talk to DevOpsSchool before choosing the batch.
Use this support section for batch questions, corporate planning, LMS access clarifications, or guidance on which Digital Marketing level fits your team.
India / Worldwide: +91 99057 40781
USA: +1 (469) 756-6329
Email: contact@DevOpsSchool.com
Chat on WhatsAppExtend the course with articles, explainers and workflow guidance.
Continue learning with supporting articles that connect Digital Marketing practices to DevOps, automation, governance and delivery workflows.
Training snapshots and certificate preview.
A look at the completion certificate and the course.
Certificate preview
See what course completion evidence looks like.
Tool-focused training
Course visuals reinforce the Digital Marketing workflow and subject area.
Live batch experience
Training supports live online, private team and workshop-style delivery.
Start Digital Marketing Foundation training.
Next weekday batch starts on the 1st; weekend batch on the first Saturday. Batches are capped at 10 learners. Send your details and DevOpsSchool will share the syllabus and batch options.