Search Engine Marketing (SEM) Essential Training
Create targeted Google Ads, LinkedIn and Facebook campaigns that match each funnel objective and audience. Learn Search Engine Marketing (SEM) through a clear Foundation to Advanced path, with hands-on labs, live cohort options, certification support and full LMS access.
Last updated
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Search Engine Marketing (SEM) levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
About Search Engine Marketing (SEM) Essential Training.
Understand where Search Engine Marketing (SEM) fits in modern software delivery, what this level covers, and how the program builds practical confidence step by step.
Program overview
Search Engine Marketing (SEM) is taught as a practical technical skill for modern engineering, operations and platform teams. The course explains where the tool fits, how it is used in real delivery environments, and how learners can apply it through guided practice.
This DevOpsSchool Search Engine Marketing (SEM) program is built for working professionals who want usable skills instead of only conceptual exposure. The training emphasizes live examples, workflow clarity, operational controls and progressive skill depth from Foundation to Essential.
Private Search Engine Marketing (SEM) training for delivery teams, platform groups and engineering organizations.
DevOpsSchool provides corporate Search Engine Marketing (SEM) training for teams that need faster adoption, workflow standardization, administrative control, integration guidance and governance-ready rollout. Private batches can be aligned to development practice, release workflow, access model, maturity level and internal tooling.
- Private online or classroom delivery for engineering teams
- Aligned to Search Engine Marketing (SEM) usage maturity, admin depth and collaboration patterns
- Useful for rollout, migration, governance and workflow consistency goals
- Can be tailored for developers, administrators, DevOps teams and leadership stakeholders
Why teams use DevOpsSchool
DevOpsSchool combines live demonstration, practical workflow discussion, implementation-oriented examples, and strong post-session learning support. That makes the training more usable for real teams than generic slide-led courses.
Choose any level. The page still shows the full progression.
Foundation, Essential, Intermediate and Advanced are presented as one linked training flow. Self-paced buyers get all levels by default, even if they start from only one course page.
Instructor-led, self-paced and corporate delivery options.
Compare delivery format, duration, level access and batch style. Fees are shown only in the top decision panel and once again after the agenda.
| Duration | Mode | Level access | Batch |
|---|---|---|---|
| 8 to 10 Hrs. max | Live & Interactive | Essential | Public batch |
| 8 to 10 Hrs. max | 1:1 Live training | Essential | Starts immediately |
| 1 year LMS access | Self-paced video | All 4 levels | Anytime access |
| 2 Days | Corporate | Search Engine Marketing (SEM) Essential Training | Private team batch |
What learners should be able to do after Search Engine Marketing (SEM) training.
The outcomes are written for practical delivery teams: developers, DevOps engineers, release engineers, administrators and technical leads.
Plan multi-channel campaigns
Choose platforms, objectives and budgets across Google, LinkedIn and Meta for each stage of the funnel.
Optimise for conversions
Improve keywords, Quality Score and landing pages and prove campaign value with accurate conversion tracking.
Build organic visibility
Apply on-page and off-page SEO so search traffic grows alongside paid campaigns.
Why this skill, what you will achieve, and who should attend.
Use this section to decide whether the course matches your role, current experience and expected Search Engine Marketing (SEM) responsibilities before reviewing the detailed agenda.
Why Search Engine Marketing (SEM) matters
- Search Engine Marketing (SEM) helps teams standardize a critical part of their software delivery, infrastructure, automation or operations workflow.
- It gives learners a repeatable way to move from basic usage to confident execution in team and enterprise environments.
- For DevOps and platform teams, Search Engine Marketing (SEM) becomes more valuable when connected with automation, governance, monitoring and delivery practices.
- Teams using Search Engine Marketing (SEM) effectively reduce ad-hoc execution and move toward consistent engineering standards.
Objectives
- Understand Search Engine Marketing (SEM) concepts, architecture, terminology and operational usage patterns.
- Learn practical configuration, workflow design, access controls, team usage and quality practices.
- Apply Search Engine Marketing (SEM) in real delivery workflows using automation, integrations, traceability and governance patterns.
- Build practical confidence to use Search Engine Marketing (SEM) for individual, team and organizational use cases.
Pre-requisites
- Basic computer literacy and familiarity with software development workflows.
- Helpful but not mandatory: introductory DevOps, cloud, automation or software delivery awareness.
- No deep programming background is required for the Foundation and Essential levels.
Who this course is for
- Developers, administrators and engineers who need practical Search Engine Marketing (SEM) usage skills.
- DevOps engineers, release engineers, SREs and platform teams managing delivery standards.
- Engineering leads and technical managers responsible for workflow quality, access controls and governance.
- Corporate teams migrating to or standardizing on Search Engine Marketing (SEM).
Small-batch live training starts every month.
Weekday batches start on the 1st and weekend batches on the first Saturday of every month. One-to-one (1:1) training can start immediately; corporate sessions are scheduled on demand.
Weekend live batch
Starts on the first Saturday of every month. Weekend sessions with demos, labs and Q&A; max 10 learners.
Weekday live batch
Starts on the 1st of every month. Weekday sessions for working professionals and distributed teams; max 10 learners.
Ask advisorAgenda depth up to the selected level.
This page shows the learning flow from Foundation through Essential. Each level adds to the previous one, and the agenda stops at the current page level. Day counts are for corporate (day-wise) delivery; live online batches cover the same agenda in max 8 to 10 hours.
Foundation Level: Digital marketing and SEM fundamentalsDay 1
- Introduction: what Search Engine Marketing covers and how paid search, paid social and SEO fit together
- Digital media vs traditional media: reach, targeting, cost control and measurability
- Benefits of digital marketing: value for local businesses, e-commerce brands and B2B companies
- Digital media marketing platforms: search, social, display, video, email and marketplaces
- How search ads work: the auction, keywords, bids, ad quality and cost per click
- The marketing funnel: awareness, consideration and conversion stages and matching objectives
- Key metrics: impressions, reach, CTR, CPC, CPM, conversion rate, CPA and ROAS
- Goals and budgets: SMART goals, daily budgets and a simple monthly media plan
- Account setup: Google Ads, Meta Business Suite and LinkedIn Campaign Manager with correct access
- Landing page basics: message match, a clear call to action, mobile speed and tracking readiness
Essential Level = Foundation + Google Ads, LinkedIn and Facebook advertisingDay 2 · 2 days cumulative
- Keyword research: finding search terms in Google Ads Keyword Planner and grouping them by intent
- Google Ads (formerly Google AdWords): campaigns, ad groups, keywords and responsive search ads
- Creating targeted ad campaigns: location, language, audience, device and ad schedule targeting
- Display ad campaign creation: responsive display ads, placements and audience targeting
- Smart campaigns (formerly AdWords Express): quick setup for small businesses and its limits
- Advertising on LinkedIn: Campaign Manager and types of promotion such as Sponsored Content and Message Ads
- LinkedIn audience targeting and bid strategies: job titles, companies, matched audiences, maximum delivery, cost cap
- LinkedIn ad formats, dimensions and rules: single image, video, carousel and document ads and their specs
- Facebook advertising: types of advertising in Meta Ads Manager across Facebook and Instagram
- Facebook Page promotion and boosted posts: when to boost a post and when to build an Ads Manager campaign
- Campaign objectives: awareness, consideration (traffic, engagement, leads) and conversion (sales)
- Latest digital marketing trends: AI-driven campaign types, short-form video and privacy-first measurement
- Understanding marketing strategies: digital marketing strategy for websites, channel mix and budget split
Choose live training or a full year of self-paced access.
If someone buys Foundation, Essential, Intermediate or Advanced as self-paced video, the price stays the same and access is granted to all four levels by default.
Self-paced video subscription
Billed yearly at ₹9,996. This includes all four levels, complete LMS access for one year, plus 20+ additional courses and 50+ tools access.
- All four Search Engine Marketing (SEM) levels in one price.
- 20+ additional courses and 50+ tools included, even when subscribing to one course.
- Best fit for learners who want full-library access and flexible progress.
Live & Interactive session
Instructor-led cohort, max 8 to 10 hours, with demos, labs, Q&A, assignments and practical review.
- Live small-batch cohort from soon.
- Interactive discussion and lab troubleshooting.
- Recommended for teams that need guided implementation.
1:1 Live training
The same agenda, taught one-to-one by the trainer. Start immediately, without waiting for the next batch. Max 8 to 10 hours, one-to-one.
- Start immediately: no waiting for the monthly batch.
- One learner, one trainer: full attention on your questions.
- Sessions planned around your working hours.
- Your pace, with examples from your own projects and tools.
Method of training and assessment.
The course emphasizes practical demonstration, hands-on labs and assignment-based validation instead of passive lecture-only learning.
| SL | Method of training and assessment | Weightage |
|---|---|---|
| 1 | Understanding the problem space | 5% |
| 2 | Concept discussion | 10% |
| 3 | Live demo and walkthrough | 25% |
| 4 | Lab and hands-on exercises | 50% |
| 5 | Assignments and evaluation | 10% |
Labs, exercises and real workflow practice.
Every level moves from explanation to hands-on practice, review and troubleshooting.
Draft a digital media plan
Set up Google Ads, Meta and LinkedIn ad accounts and draft a one-page media plan with goals, funnel stages, budgets and target metrics for one product.
Build campaigns on three platforms
Create a Google Ads Search campaign, a LinkedIn Sponsored Content campaign and a Meta awareness campaign for the same offer, each with its own audience and objective.
Search Engine Marketing (SEM) is taught as part of a working delivery ecosystem.
You learn where the tool sits in the wider engineering workflow, not in isolation.
Core foundations
Terminology, concepts, architecture and the operating model behind the tool.
Workflow traceability
Map practical work to tasks, approvals, documentation and delivery visibility.
Automation and integration
Use Search Engine Marketing (SEM) with validation checks, automation hooks and delivery workflows.
Governance controls
Operate with permissions, approvals, policy checks and production-safe workflows.
How your practical work is assessed.
Your certificate is backed by labs, assignments, capstone thinking and completion evidence.
Assignments
Level-specific assignments verify setup, configuration, workflow quality and operating discipline.
Hands-on validation
Learners are expected to complete practical usage, automation and troubleshooting exercises.
Completion record
Certificate issuance is tied to demonstrated participation, practical completion and course-level coverage.
Led by Rajesh Kumar and the DevOpsSchool practitioner network.
Training is grounded in practical DevOps, SRE, security, release and platform engineering experience with real enterprise delivery context.
Earn a DevOpsSchool Search Engine Marketing (SEM) certificate.
Completion includes a digital certificate with credential details, practical assignments and a learning record aligned to the selected Search Engine Marketing (SEM) level.
Certificate verificationCertificate of Completion
Search Engine Marketing (SEM) Essential Training
Unique credential ID, verifiable online
What learners say about training with Rajesh Kumar.
“Rajesh is very good trainer. Rajesh was able to resolve our queries and question effectively. We really liked the hands-on examples covered during this training program.”
“Very well organized training, helped a lot to understand the AWS concept and detailed related to various tools. Very helpful”
“The training was very useful and interactive. Rajesh helped develop the confidence of all.”
Rated 4.6 on Google · All testimonials · Video reviews on YouTube
Quoted as published, from learners in Rajesh Kumar's live trainings across DevOpsSchool courses.
Used by developers, DevOps engineers, release leads and engineering managers.
Private batches are available for teams that want the same agenda aligned to their own tools and workflows.
Why this Search Engine Marketing (SEM) path is different.
The value is not only one course. The subscription unlocks the full learning ecosystem for one year.
| Feature | DevOpsSchool Search Engine Marketing (SEM) Training | Typical short course |
|---|---|---|
| Levels | Foundation, Essential, Intermediate, Advanced | Single generic syllabus |
| Self-paced access | All four levels plus 20+ courses and 50+ tools | Usually one course only |
| Live training | Demos, labs, Q&A and assignment review | Often lecture-heavy |
| Certificate | DevOpsSchool completion certificate | Varies by provider |
Questions learners ask before joining.
Does Foundation cost less than Advanced?
No. Self-paced pricing is intentionally the same because access includes all four levels by default.
What is included in the yearly subscription?
One year of complete LMS access, all four levels for the selected course, plus 20+ additional courses and 50+ tools access.
Can corporate teams request customization?
Yes. The live format can be aligned to team tools, governance requirements, workflows and internal delivery standards.
What is the recommended sequence?
Foundation → Essential → Intermediate → Advanced. The agenda is designed so each level builds on the previous one.
Talk to DevOpsSchool before choosing the batch.
Use this support section for batch questions, corporate planning, LMS access clarifications, or guidance on which Search Engine Marketing (SEM) level fits your team.
India / Worldwide: +91 99057 40781
USA: +1 (469) 756-6329
Email: contact@DevOpsSchool.com
Chat on WhatsAppExtend the course with articles, explainers and workflow guidance.
Continue learning with supporting articles that connect Search Engine Marketing (SEM) practices to DevOps, automation, governance and delivery workflows.
Training snapshots and certificate preview.
A look at the completion certificate and the course.
Certificate preview
See what course completion evidence looks like.
Tool-focused training
Course visuals reinforce the Search Engine Marketing (SEM) workflow and subject area.
Live batch experience
Training supports live online, private team and workshop-style delivery.
Start Search Engine Marketing (SEM) Essential training.
Next weekday batch starts on the 1st; weekend batch on the first Saturday. Batches are capped at 10 learners. Send your details and DevOpsSchool will share the syllabus and batch options.