100+ Checklists for Digital Marketing PLAN

Social Media

  1. Developing editorial calendar for content sharing
  2. Updating Facebook, Instagram, LinkedIn, Twitter pages
  3. Answering LinkedIn questions
  4. Updating Tumblr, Vine, and other social networks
  5. Managing your Yelp profile
  6. Bookmarking blog content on social bookmarking sites
  7. Building out custom Facebook pages
  8. Designing cover images for social profiles
  9. Developing social media marketing plans
  10. Guest writing for industry blogs or websites
  11. Interacting with consumers via social media
  12. Scheduling social media status updates to be published
  13. Responding to questions on Quora
  14. Monitoring competitors’ social media updates


  1. Developing contests to promote a business or product
  2. Designing contest pages
  3. Writing contest rules
  4. Promoting contests to contest directories
  5. Promoting contests online on company website
  6. Promoting contests online through company’s social profiles
  7. Promoting contests through company’s email newsletters
  8. Tracking progress of contest entries
  9. Choosing winners of contests
  10. Announcing contest winners
  11. Notify winners of contests
  12. Distributing contest prizing
  13. Distributing coupon codes online
  14. Listing your events with local online events calendars
  15. Writing white papers
  16. Posting white papers online on sites like Scribd.com


  1. Analyzing Google Analytics
  2. Measuring search engine optimization results
  3. Performing competitor keyword analysis
  4. Reviewing ecommerce sales data
  5. Review social media metrics, like Facebook Insights
  6. Running reports to track growth, response or ROI


  1. Writing proposal
  2. Creating lead capture forms for the company website
  3. Writing sales follow up copy
  4. Writing sales scripts
  5. Submitting ecommerce products to shopping aggregators
  6. Using lead scoring for prospects
  7. Developing demonstrations or tutorials
  8. Networking – in person!
  9. Writing tips & how-to articles to share with prospects or customers
  10. Researching affiliate programs

Email Marketing

  1. Choosing an email marketing software vendor
  2. Designing email newsletter templates
  3. Distributing email newsletter
  4. Writing email newsletter copy
  5. Setting up trigger emails
  6. Setting up an account with the email marketing software vendor
  7. Sending test copies of the email newsletter
  8. Segmenting email newsletter lists
  9. Reviewing email newsletter metrics
  10. Cleaning up the database (fixing typos, adding in new data)


  1. Developing video content
  2. Writing video scripts
  3. Develop keyword lists for tagging videos
  4. Writing video descriptions
  5. Publishing video to YouTube
  6. Organizing playlists
  7. Publishing video to company website


  1. Writing ad copy
  2. Designing ad units
  3. Monitoring Facebook Ad campaigns
  4. Researching affiliate programs
  5. Signing up for affiliate programs
  6. Running retargeting campaigns
  7. Running ad campaigns in Google AdWords
  8. Running ads on LinkedIn to promote the business
  9. Running estimates of audience size for Facebook ads
  10. Buying ad space on specific or niche sites

Public Relations

  1. Commenting on articles or blog posts online
  2. Documenting online media placements
  3. Following up with people product samples were sent to
  4. Pitching bloggers to review a product
  5. Writing press releases
  6. Submitting press releases thru online wire services
  7. Sending out product samples
  8. Searching forums for influencers
  9. Reviewing forums for consumer feedback

Website Management

  1. Designing web graphics
  2. Editing web copy
  3. Fixing broken links on the company website
  4. Installing tracking codes on the company website
  5. Publishing blog posts
  6. Renewing domains and hosting plans
  7. Sourcing images to accompany blog posts and status updates

Customer Service

  1. Developing customer service plans
  2. Responding to customers questions or concerns on social media

Project Management

  1. Getting content approved by key stakeholders
  2. Posting jobs or RFPs online to recruit staff or vendors
  3. Giving presentations on your work
  4. Formatting documents (Excel, Powerpoint, Word)
  5. Writing case studies of projects or clients
  6. Updating editorial calendars
  7. Speaking at industry conferences or meetings
  8. Sitting through many demos of marketing tools & dashboards
  9. Setting up Google Alerts on key companies, people or products
  10. Sending thank you notes or emails to customers
  11. Reviewing metrics, metrics, metrics
  12. Reviewing reports with clients
  13. Researching the latest digital marketing trends & tools

Search Engine Optimization (SEO)

  1. Developing keyword lists
  2. Appropriately naming images on the company website
  3. Choosing anchor text for backlinks
  4. Distributing articles to article submission websites
  5. Listing the company in online local business directories
  6. Listing the company website in niche directories
  7. Managing relationships with the major search engines
  8. Pinging sites after new content has been published
  9. Renaming files so they are optimized for search engines
  10. Writing blog content based on a keyword strategy
  11. Writing article content to publish online
  12. Reviewing website backlinks
Mantosh Singh