SEO Executives use Google Webmaster Tools so that they can understand about the errors which are occurring in website. They fix all these errors so that the website do rank in google’s higher search results. It is a free service that helps you evaluate and maintain your website’s performance in search results.
Google Webmaster Tools Features:-
1) Search Traffic- The Search Traffic tab is one of the most useful free tools for SEO and keyword research purposes. In Search Analytics tab, you can see what queries people search for on Google when they visit your website.
2) Google Index- The Google Index tab monitors the number of website pages indexed by Google.
3) Search Appearance- The Search Appearance tab contains a set of tools to help you optimize the appearance of your website on Google’s Search Results
4) Crawl- The Crawl tab gives you vital information on any crawl errors or blocked pages that your website might have.