Introduction

In 2025, online fundraising tools have become essential for individuals, nonprofits, and organizations that rely on digital platforms to raise money. Whether it’s a charity event, a crowdfunding campaign, or a personal cause, having an effective online fundraising tool helps streamline the process of collecting donations, tracking progress, and reaching out to donors.

As more organizations shift to digital-first strategies and remote events, the ability to leverage online tools is crucial for success in fundraising. These tools offer a user-friendly interface, secure payment processing, and real-time analytics, helping maximize donations and optimize campaigns. When choosing an online fundraising tool, it’s important to consider factors like ease of use, integration with other tools, customization options, security, and support for multiple payment methods.

This blog post will explore the top 10 online fundraising tools of 2025, detailing their key features, pros, cons, and a comparison to help you choose the best tool for your next fundraising campaign.

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Top 10 Online Fundraising Tools in 2025

1. GoFundMe

Short Description:
GoFundMe is one of the most popular crowdfunding platforms, known for helping individuals and organizations raise funds for a variety of causes, from personal emergencies to charity campaigns.

Key Features:

• Easy-to-use platform for setting up fundraising pages.
• Social media sharing options for wider outreach.
• Donation tracking for both individual and team campaigns.
• Flexible withdrawal options for fundraisers.
• Customizable donation pages to align with your brand or cause.

Pros:

• Widely trusted and known for transparency in fees.
• Social sharing tools make it easy to reach a wide audience.
• Free to use for personal campaigns.

Cons:

• High fees for some campaigns, especially for charity fundraisers.
• Limited customization options for pages.
• Customer support can be slow during high-traffic periods.

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2. Donorbox

Short Description:
Donorbox is a powerful fundraising platform designed for nonprofits and businesses looking for a simple way to collect donations online and manage recurring giving.

Key Features:

• Customizable donation forms for embedded websites.
• Recurring donation options for long-term fundraising.
• Multi-currency support for global donations.
• Integrates with Stripe and PayPal for secure payments.
• Email receipts and thank-you messages for donors.

Pros:

• Affordable pricing with flexible donation options.
• Easy integration with popular platforms like WordPress and Squarespace.
• Excellent customer support and resources for new users.

Cons:

• Limited reporting tools compared to larger platforms.
• Requires third-party tools for full customization.
• Some advanced features are only available with premium plans.

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3. Fundly

Short Description:
Fundly is a crowdfunding tool that helps organizations and individuals create custom fundraising campaigns. It’s great for both personal and nonprofit causes with powerful social sharing tools.

Key Features:

• Customizable fundraising pages with media-rich content.
• Social media integration for easy sharing and campaign promotion.
• Email marketing integration for donor engagement.
• Payment processing through Stripe and PayPal.
• Real-time campaign tracking with analytics.

Pros:

• Easy-to-use for beginners with no setup fee.
• Free plan available with no hidden fees.
• Mobile-friendly interface for donors on the go.

Cons:

• High platform fees on donations (up to 4.9%).
• Limited support for large-scale fundraising.
• The mobile app is less feature-rich than the web version.

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4. Kickstarter

Short Description:
Kickstarter is a crowdfunding platform primarily aimed at creative projects, including films, games, and technology products. It allows creators to fund their ideas through backers’ pledges.

Key Features:

• All-or-nothing funding model, where projects only receive funds if they meet their goal.
• Customizable campaign pages for project storytelling.
• Reward system for backers to receive exclusive products.
• Project tracking with real-time updates and backer engagement.
• Extensive community of supporters for creative projects.

Pros:

• Reputation for supporting innovative ideas.
• Global reach, attracting backers from around the world.
• Strong community engagement through updates and rewards.

Cons:

• Only for creative projects, not suitable for charity fundraising.
• All-or-nothing model can be risky for project creators.
• Platform fees are higher than some other platforms.

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5. Charitable

Short Description:
Charitable is a WordPress plugin that offers seamless integration with websites to enable nonprofits to create and manage donation forms, fundraising campaigns, and peer-to-peer fundraising.

Key Features:

• Fully customizable donation forms.
• Peer-to-peer fundraising for individual campaigns.
• Recurring donation options.
• Integration with email marketing tools.
• Reporting and donor management for efficient tracking.
• Mobile-responsive donation forms.

Pros:

• Affordable pricing with no monthly fees.
• Easy integration with WordPress.
• Flexibility for nonprofits of all sizes.

Cons:

• Requires WordPress for full functionality.
• Limited features in the free version.
• Support could be better for non-technical users.

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6. GiveWP

Short Description:
GiveWP is a WordPress donation plugin that provides a variety of tools to maximize online donations, from simple forms to complex fundraising campaigns.

Key Features:

• Donation forms with customizable fields.
• Recurring donations for long-term support.
• Donor management and reporting tools.
• Peer-to-peer fundraising options.
• Mobile-optimized donation forms for on-the-go contributions.
• Integrates with PayPal, Stripe, and Authorize.net for payments.

Pros:

• Feature-rich for nonprofits at an affordable price.
• Flexible payment options for recurring and one-time donations.
• Great customer support and documentation.

Cons:

• Only works with WordPress.
• Some advanced features require premium plans.
• Third-party integrations can be limited.

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7. GiveLively

Short Description:
GiveLively is a free fundraising platform that provides fundraising pages, text-to-donate, and peer-to-peer fundraising, designed specifically for nonprofit organizations.

Key Features:

• Free fundraising tools with no setup costs.
• Peer-to-peer fundraising for large campaigns.
• Text-to-donate functionality for easy contributions via SMS.
• Event ticketing and donation tracking.
• Mobile-friendly for donors on any device.
• Real-time campaign analytics.

Pros:

• Completely free to use with no hidden fees.
• Innovative features like text-to-donate.
• Simple setup with quick integration for nonprofits.

Cons:

• Limited customization options for branding.
• No built-in CRM for donor management.
• The platform is not ideal for high-volume fundraising.

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8. Classy

Short Description:
Classy is a premium online fundraising platform that offers advanced donation tools, including peer-to-peer fundraising, event management, and monthly giving programs.

Key Features:

• Custom donation pages that reflect your brand.
• Peer-to-peer fundraising and team-based campaigns.
• Monthly giving tools for consistent donor support.
• Event management tools for ticket sales and event registrations.
• Integrated CRM for managing donor relationships.
• Advanced reporting to track donations and donor trends.

Pros:

• Highly customizable for nonprofit needs.
• Great tools for high-volume fundraising.
• Robust analytics to optimize campaigns.

Cons:

• Expensive pricing for small nonprofits.
• Complex setup that may require support.
• Limited free options for users.

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9. Fundraiser

Short Description:
Fundraiser is a simple yet effective fundraising tool designed for nonprofits looking to easily create campaigns and track donor contributions.

Key Features:

• Simple donation pages with customizable fields.
• Event ticketing integrated with donation forms.
• Mobile-friendly for donations on any device.
• Donor tracking and management.
• Easy-to-use reporting for campaign performance.
• Payment processing through PayPal and Stripe.

Pros:

• User-friendly interface for beginners.
• Affordable pricing, especially for small campaigns.
• Mobile-compatible for donors.

Cons:

• Limited advanced features for larger organizations.
• Lacks in-depth reporting tools for analytics.
• No integration with marketing tools.

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10. Givebutter

Short Description:
Givebutter is a crowdfunding platform that makes fundraising fun and interactive, offering features like campaign pages, peer-to-peer fundraising, and event ticketing.

Key Features:

• Customizable campaign pages for branding.
• Peer-to-peer fundraising for team and individual campaigns.
• Text-to-donate functionality for easy giving.
• Live streaming for virtual events.
• Event ticketing and raffle management.
• Integrated social sharing for campaign promotion.

Pros:

• All-in-one platform for crowdfunding and events.
• Free platform with optional paid services.
• Engaging features to motivate donors.

Cons:

• Limited reporting features for high-level analytics.
• Advanced features are only available with paid plans.
• Not ideal for very large campaigns.

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Comparison Table: Top 10 Online Fundraising Tools in 2025

Tool Name	Best For	Platform(s) Supported	Standout Feature	Pricing	G2/Capterra Rating
GoFundMe	Personal and nonprofit causes	Web, iOS, Android	Widely trusted crowdfunding	Free	4.7/5
Donorbox	Nonprofits, recurring donations	Web, iOS, Android	Customizable donation forms	Free, Starts at $4.99/month	4.5/5
Fundly	Personal, nonprofit fundraising	Web, iOS, Android	Social media integration	Free, Starts at $0.99/month	4.4/5
Kickstarter	Creative projects	Web	All-or-nothing funding model	Starts at 5% fee	4.6/5
Charitable	Nonprofits, WordPress users	Web	Integration with WordPress	Free, Starts at $10/month	4.7/5
GiveWP	Nonprofits, WordPress users	Web	Flexible payment options	Free, Starts at $100/year	4.8/5
GiveLively	Nonprofits, personal causes	Web, iOS, Android	Free platform with no fees	Free	4.6/5
SimplyBook.me	Service providers	Web, iOS, Android	Service booking integration	Free, Starts at $9.90/month	4.3/5
Classy	Nonprofits, enterprises	Web	Advanced fundraising tools	Starts at $17/month	4.8/5
Fundraiser	Nonprofits, small campaigns	Web	Simple donation forms	Free	4.4/5

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Which Online Fundraising Tool is Right for You?

For Small Businesses and Freelancers:

• Fundly, Givebutter, and Donorbox offer affordable pricing, with user-friendly interfaces for easy setup and management.

For Large Nonprofits and Enterprises:

• Classy and GoFundMe are ideal for large-scale fundraising efforts, offering advanced features, analytics, and global reach.

For Creative Projects and Individuals:

• Kickstarter is perfect for those running creative or innovation-focused campaigns, especially when using the all-or-nothing funding model.

For Nonprofits Looking for Free Solutions:

• GiveLively provides an excellent free platform with key features for small-scale nonprofits, ideal for donor engagement without any costs.