Introduction:
Explainer videos are an essential part of digital marketing in 2025, as businesses and organizations strive to engage their audiences in a quick and compelling way. These videos offer a simple and effective way to explain complex concepts, products, or services. Whether for marketing, education, or internal communication, explainer videos help to break down information into digestible, visually appealing pieces that are easier for viewers to understand and retain.
As the demand for explainer videos grows, so do the tools that assist in creating them. In 2025, there are numerous explainer video tools available that cater to a variety of users, from small businesses to large enterprises. Choosing the right explainer video tool depends on factors such as ease of use, available features, customization options, and pricing.
In this post, we explore the top 10 explainer video tools in 2025, detailing their features, pros, cons, and pricing to help you choose the best one for your needs.
Top 10 Explainer Video Tools in 2025
1. Vyond
Logo/Brand:
Vyond
Short Description:
Vyond is a popular platform for creating dynamic, customizable animated explainer videos. Known for its wide array of features and versatility, Vyond is used by businesses of all sizes, marketing agencies, and educators to create professional-grade animations without the need for advanced technical skills.
Key Features:
- Extensive library of pre-built templates and assets
- Customizable characters, backgrounds, and props
- Built-in voiceover and audio features
- Cloud-based platform for easy collaboration
- Multi-user and team functionality
- High-definition video export options
Pros:
- Easy to use with intuitive drag-and-drop interface
- Ideal for both beginners and professionals
- Excellent customer support and tutorials
Cons:
- Pricing is on the higher end, which may be restrictive for smaller businesses
- Limited to certain animation styles (mainly character and motion graphics)
- Some users report initial learning curve due to vast customization options
2. Animaker
Logo/Brand:
Animaker
Short Description:
Animaker is a simple yet powerful tool for creating animated explainer videos. It is a favorite among small businesses and startups for its cost-effectiveness and ease of use. The platform provides users with a drag-and-drop interface and access to a rich library of templates and assets to build visually engaging content.
Key Features:
- Over 100 million premium stock videos and photos
- DIY video creation with drag-and-drop simplicity
- Character customization and pre-animated scenes
- Multi-format export options (HD, 4K)
- Voiceover recording and music sync options
- Team collaboration tools
Pros:
- Affordable pricing with a free version available
- Simple to use, even without prior animation experience
- Comprehensive library of resources
Cons:
- The free version is very limited and includes watermarks
- Lacks advanced editing features found in some premium tools
- Render times can be slower on large projects
3. Biteable
Logo/Brand:
Biteable
Short Description:
Biteable is an online video-making tool designed to help businesses, marketers, and content creators easily produce explainer videos. With a variety of templates and a user-friendly interface, Biteable is great for creating quick and effective videos for social media and web use.
Key Features:
- Extensive selection of pre-made templates
- Drag-and-drop editor for ease of use
- Customizable text, backgrounds, and animations
- Built-in stock footage and animated clips
- Export to social media, websites, or download in various formats
- Option for premium stock footage and sound effects
Pros:
- Quick to learn and use
- Great for businesses looking to create fast, professional videos
- Free version available
Cons:
- Some templates are restrictive, limiting customization
- The free version includes watermarks
- More advanced animations and editing features are locked behind paid plans
4. Powtoon
Logo/Brand:
Powtoon
Short Description:
Powtoon is a cloud-based video creation tool that specializes in animated explainer videos, presentations, and marketing content. It is highly customizable and provides users with a variety of templates, characters, and styles to choose from.
Key Features:
- Variety of animation styles including 2D and 3D
- Access to customizable templates, characters, and props
- High-quality voiceover recording and synchronization
- Integration with Google Drive and Dropbox
- Multi-user collaboration support
- Mobile-friendly video creation
Pros:
- Flexible and robust animation options
- Ideal for both marketing videos and internal communications
- Multiple export formats and integration options
Cons:
- The learning curve can be steep for beginners
- Free version is limited and includes watermarks
- Advanced features are restricted to higher pricing tiers
5. Moovly
Logo/Brand:
Moovly
Short Description:
Moovly is an intuitive video creation platform that allows users to create animated and live-action explainer videos. It provides a highly flexible interface for customization and is used by businesses, educators, and creative agencies for creating marketing and instructional content.
Key Features:
- Drag-and-drop video editor for seamless creation
- Huge library of templates, images, and music
- High level of customization for both animation and video editing
- Cloud-based platform for easy collaboration
- Supports 4K video export and custom branding options
- Multi-format video support
Pros:
- Wide range of customization options
- Excellent for team-based projects
- Reasonably priced for the features offered
Cons:
- Free version is limited in functionality and includes watermarks
- Some users find the interface slightly clunky
- Limited to certain animation styles
6. Renderforest
Logo/Brand:
Renderforest
Short Description:
Renderforest is an online video maker and animation tool that focuses on simplicity and quick video production. With its easy-to-use platform and variety of templates, Renderforest is ideal for businesses looking to create explainer videos and promotional content with minimal effort.
Key Features:
- Pre-designed video templates for various industries
- Cloud-based platform for easy access and collaboration
- HD video export with customizable music and voiceover options
- Simple drag-and-drop video editor
- Brand customization options for corporate videos
- Integration with social media platforms
Pros:
- Affordable pricing with a free plan available
- Quick video creation process
- Easy-to-navigate interface
Cons:
- Limited video editing functionality compared to other platforms
- Free version includes watermarks
- Some templates can be restrictive in terms of customization
7. VideoScribe
Logo/Brand:
VideoScribe
Short Description:
VideoScribe is an animation tool that specializes in whiteboard-style explainer videos. With its easy drag-and-drop interface, users can create engaging hand-drawn animations quickly, making it ideal for educational content, product demos, and corporate training.
Key Features:
- Whiteboard animation style with hand-drawn images
- Large library of customizable images and music
- Record and sync voiceovers directly within the platform
- Multi-format video export (HD, MP4)
- Supports high-quality animation and smooth transitions
- Cloud-based collaboration features
Pros:
- Best suited for creating whiteboard-style explainer videos
- Simple, easy-to-use interface
- Great for educational and instructional videos
Cons:
- Limited to one animation style (whiteboard)
- Pricing can be on the higher side for smaller users
- Some customization options are limited
8. Tovuti
Logo/Brand:
Tovuti
Short Description:
Tovuti is an all-in-one learning management system (LMS) that integrates explainer video creation for corporate training. It is perfect for organizations looking to blend explainer videos with educational content for an interactive learning experience.
Key Features:
- Integration of video, quizzes, and interactive content
- Built-in video creation and hosting tools
- Supports live streaming and video-on-demand
- Custom branding for corporate clients
- Real-time analytics on video engagement
- Cloud-based for easy sharing and collaboration
Pros:
- Excellent for corporate training environments
- Seamless integration with LMS features
- Easy video creation with detailed analytics
Cons:
- Primarily designed for corporate use
- Not as customizable for non-training videos
- Pricing may be a bit steep for small businesses
9. Wideo
Logo/Brand:
Wideo
Short Description:
Wideo is an online video creation tool designed for businesses and agencies to create animated explainer videos, presentations, and product demos. It is user-friendly and provides an intuitive platform with drag-and-drop functionality.
Key Features:
- Variety of customizable templates
- Drag-and-drop video editor for ease of use
- Supports voiceovers, music, and sound effects
- High-definition export options
- Integration with social media platforms
- Custom branding for corporate use
Pros:
- Great for small businesses and agencies
- Fast video creation process
- Simple interface with lots of templates
Cons:
- Limited animation styles compared to other platforms
- Free version includes watermarks
- Some templates can feel generic
10. Camtasia
Logo/Brand:
Camtasia
Short Description:
Camtasia is a powerful video editing and screen recording tool used by educators, trainers, and marketers to create professional explainer videos, tutorials, and product demos. It provides advanced editing features and high-quality output.
Key Features:
- Screen recording and video editing
- Built-in library of assets (transitions, effects)
- Multi-track editing and advanced video effects
- Voiceover recording and editing
- Supports multiple formats (HD, MP4)
- Great for instructional and tutorial videos
Pros:
- Excellent for screen recording and professional editing
- Suitable for product demos and instructional videos
- User-friendly interface with powerful editing tools
Cons:
- Not cloud-based (requires software installation)
- Higher price point compared to other tools
- More suited for editing than animation
Comparison Table:
| Tool Name | Best For | Platform(s) Supported | Standout Feature | Pricing | G2 Rating |
|---|---|---|---|---|---|
| Vyond | Large Businesses | Web | Advanced character animations | Starts at $299/month | 4.6/5 |
| Animaker | Small Businesses | Web | Drag-and-drop interface | Free / Starts at $19 |
4.5/5 |
| Biteable | Quick Video Creation | Web | Fast video creation | Free / Starts at $19 | 4.2/5 |
| Powtoon | Creative Agencies | Web | Customizable templates | Free / Starts at $19 | 4.5/5 |
| Moovly | Marketing Teams | Web | High customization options | Starts at $24.99/month | 4.2/5 |
| Renderforest | Small Businesses | Web | Quick video creation | Free / Starts at $9 | 4.3/5 |
| VideoScribe | Education/Training | Windows, Mac, Web | Whiteboard animation style | Starts at $10/month | 4.1/5 |
| Tovuti | Corporate Training | Web | LMS integration with video | Custom | 4.4/5 |
| Wideo | Agencies, Startups | Web | Animated presentations | Starts at $49/month | 4.3/5 |
| Camtasia | Educators, Trainers | Windows, Mac | Screen recording & editing | Starts at $249.99 | 4.7/5 |
Which Explainer Video Tool is Right for You?
- For high-end, customizable videos: Vyond or Powtoon is best suited for large businesses and agencies with complex needs.
- For quick and affordable video creation: Animaker, Biteable, or Wideo are great choices for smaller businesses and individuals.
- For training and product demos: Camtasia is the best for those needing professional-quality screen recording and editing.
- For businesses looking for an all-in-one solution: Moovly or Renderforest provides a great mix of features at a mid-range price.
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