Introduction

Social selling has emerged as a game-changer in the digital sales world. By leveraging social media platforms like LinkedIn, Twitter, and Facebook, businesses can engage with prospects, build relationships, and drive sales directly through digital interactions. In 2025, social selling tools have evolved to include AI-driven insights, automated outreach, and powerful analytics to help businesses boost their sales pipelines and close deals faster.

These tools are crucial for modern sales teams, as they enable them to build relationships, manage interactions, and track prospect engagement efficiently. Choosing the right social selling tool depends on several factors, such as platform integration, ease of use, sales automation capabilities, and analytics. With so many options available, it can be overwhelming to determine which tool fits your business needs.

In this blog post, we’ll explore the top 10 social selling tools of 2025, breaking down their features, pros, cons, and standout capabilities. Whether you’re a solo entrepreneur or part of a large sales team, you’ll find a tool that can help enhance your social selling strategy.

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Top 10 Social Selling Tools for 2025

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1. LinkedIn Sales Navigator

Short Description:
LinkedIn Sales Navigator is a premium tool designed specifically for sales professionals to help them identify, connect, and engage with prospects on LinkedIn. Ideal for B2B sales teams, it provides advanced search filters and lead recommendations.

Key Features:

• Advanced search filters: Find leads based on specific criteria like industry, company size, and role.
• InMail messaging: Directly message prospects even if they are not in your network.
• Lead recommendations: AI-powered suggestions for potential leads based on your preferences and activity.
• CRM integration: Sync data with popular CRMs like Salesforce and Microsoft Dynamics.
• Sales Insights: Get data-driven insights on lead activity, helping you personalize your outreach.

Pros & Cons:
Pros:

• Best-in-class tool for connecting with prospects on LinkedIn.
• Powerful lead generation and recommendation engine.
• Seamless CRM integration for tracking prospect engagement.

Cons:

• Pricing can be steep for small businesses or solo entrepreneurs.
• Limited to LinkedIn, so it doesn’t support other social media platforms.
• Some advanced features are only available on higher-tier plans.

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2. HubSpot Sales Hub

Short Description:
HubSpot Sales Hub is a comprehensive CRM tool with social selling capabilities. It’s great for businesses looking for a unified solution to manage leads, track social media interactions, and automate sales processes.

Key Features:

• Email tracking and templates: Track when your emails are opened and use customizable templates to streamline outreach.
• CRM integration: Integrates with HubSpot’s CRM to track interactions, engagements, and sales progress.
• Prospect tracking: Monitor social interactions and website visits by your leads.
• Sales automation: Automate outreach sequences based on lead behavior and engagement.
• Social media monitoring: Track social media mentions and engage with leads directly from the platform.

Pros & Cons:
Pros:

• All-in-one sales and marketing platform with CRM integration.
• Easy-to-use interface, ideal for small to medium-sized businesses.
• Strong email tracking and automation features.

Cons:

• More expensive than basic social selling tools.
• Limited social selling features compared to specialized tools like LinkedIn Sales Navigator.
• Requires HubSpot CRM for full functionality.

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3. Hootsuite

Short Description:
Hootsuite is primarily known as a social media management tool, but it also offers features for social selling, allowing businesses to schedule posts, monitor social interactions, and engage with potential leads on multiple platforms.

Key Features:

• Multi-platform management: Schedule and manage posts across Facebook, LinkedIn, Twitter, and Instagram.
• Social listening: Monitor social conversations and brand mentions to identify opportunities for engagement.
• Lead engagement: Respond to comments and messages across social platforms in real time.
• Analytics: Track the performance of your social media campaigns and lead engagement metrics.
• Team collaboration: Work together with team members to manage social interactions and outreach.

Pros & Cons:
Pros:

• Best for businesses that manage multiple social media platforms.
• Strong social listening and engagement capabilities.
• Comprehensive analytics for measuring the success of social campaigns.

Cons:

• Not specifically tailored for social selling, so lacks features like prospect tracking.
• Pricing can be high for small businesses with basic needs.
• Limited advanced sales features compared to dedicated sales tools.

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4. SalesLoft

Short Description:
SalesLoft is a sales engagement platform that provides tools for prospecting, outreach, and relationship building. It’s ideal for sales teams that need to automate outreach and personalize communications across multiple channels, including social media.

Key Features:

• Email and social outreach: Automate email and social media outreach based on prospect behavior.
• Personalized messaging: Tailor messages for each prospect, ensuring more effective engagement.
• Analytics and reporting: Get detailed insights into outreach success and sales performance.
• CRM integration: Sync with CRMs like Salesforce to manage lead data and track sales activities.
• Multi-channel engagement: Connect with prospects via email, phone, social media, and more.

Pros & Cons:
Pros:

• Excellent for B2B sales teams with a multi-channel approach.
• Strong automation capabilities to streamline prospecting.
• Seamless CRM integration for tracking sales progress.

Cons:

• High cost makes it more suitable for medium to large businesses.
• Lacks deep social media monitoring capabilities compared to some social-specific tools.
• The interface may feel complex for users new to sales engagement platforms.

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5. LinkedIn Sales Navigator

Short Description:
LinkedIn Sales Navigator is a sales tool built specifically for LinkedIn, allowing users to find, connect with, and engage prospects directly on the platform. It’s designed for professionals who rely on LinkedIn as their primary social selling channel.

Key Features:

• Advanced lead and company search: Use detailed filters to find the right prospects based on industry, company size, job title, and more.
• Lead recommendations: Receive suggestions for leads that match your preferences and past engagement.
• InMail messaging: Send messages to prospects even if you’re not connected on LinkedIn.
• CRM integration: Integrate with CRMs like Salesforce to track leads and interactions.
• Sales insights: Gain insights into account activity, updates, and potential sales opportunities.

Pros & Cons:
Pros:

• Best tool for professionals using LinkedIn for social selling.
• AI-powered lead recommendations and account insights.
• Direct InMail messaging for outreach.

Cons:

• Limited to LinkedIn, which restricts its social selling capabilities across other platforms.
• Expensive for individuals or small businesses.
• Can be overwhelming for new users due to its vast features.

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6. Nimble

Short Description:
Nimble is a social CRM that integrates social media with your existing CRM, enabling businesses to track and engage with prospects across multiple platforms. It’s ideal for small to medium-sized businesses looking for an all-in-one solution for social selling.

Key Features:

• Social media integration: Automatically pull in social profiles, emails, and contact information from social networks.
• Engagement tracking: Track all interactions with prospects, including social conversations and messages.
• Smart segmentation: Segment leads based on social media activity, location, or other criteria.
• Calendar and reminders: Keep track of follow-ups, appointments, and deadlines.
• Analytics: Monitor and measure engagement success and social media performance.

Pros & Cons:
Pros:

• Simple and affordable for small businesses.
• Strong integration with social media and CRM features.
• Great for businesses looking for a unified contact management system.

Cons:

• Lacks some of the advanced automation features of other tools.
• Limited in terms of reporting and social listening capabilities.
• May not have the depth needed for larger enterprises.

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7. Zoho Social

Short Description:
Zoho Social is an affordable social media management platform that also offers social selling tools. It’s great for small businesses and startups that want to engage with leads and track social media conversations on a budget.

Key Features:

• Multi-platform scheduling: Schedule posts across Facebook, Twitter, Instagram, and LinkedIn.
• Social listening: Monitor keywords, hashtags, and brand mentions across social media.
• Lead tracking: Engage directly with prospects and manage interactions in the platform.
• Real-time reporting: Track social media performance with real-time analytics.
• Customizable dashboards: Tailor dashboards to track key metrics relevant to your business.

Pros & Cons:
Pros:

• Affordable pricing, especially for small businesses.
• Simple to use with a clean, intuitive interface.
• Strong reporting and analytics for social media performance.

Cons:

• Lacks some advanced social listening features available in other tools.
• Limited CRM and automation integrations compared to other tools.
• May not be sufficient for larger teams with complex needs.

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8. SocialBee

Short Description:
SocialBee is a social media scheduling tool that also focuses on social selling by allowing businesses to curate and manage content while also tracking and engaging with leads.

Key Features:

• Content categorization: Organize posts into categories to ensure a balanced content strategy.
• Social media scheduling: Schedule posts across multiple platforms in advance.
• Lead engagement: Manage lead interactions directly within the platform.
• Analytics: Track the performance of your social media efforts.
• Content recycling: Reuse and repurpose top-performing content.

Pros & Cons:
Pros:

• Great for businesses looking for a balanced content strategy.
• Simple interface and easy-to-use scheduling tools.
• Affordable pricing with a focus on social selling and content management.

Cons:

• Limited social listening and monitoring features.
• Lacks the AI-driven insights available in larger platforms.
• Reporting capabilities are basic compared to more advanced tools.

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9. SalesForce Social Studio

Short Description:
Salesforce Social Studio is a powerful social media management and social selling tool that allows businesses to monitor social conversations, engage with leads, and measure social media performance—all integrated with Salesforce’s CRM.

Key Features:

• Unified social media management: Manage posts, interactions, and social media campaigns from one platform.
• Social listening: Track keywords, hashtags, and brand mentions across social networks.
• Lead engagement: Engage with leads directly on social media and track their interactions in Salesforce.
• Customizable reports: Track social media performance and generate custom reports.
• CRM integration: Seamlessly integrates with Salesforce CRM for streamlined sales tracking.

Pros & Cons:
Pros:

• Deep integration with Salesforce CRM for managing social selling activities.
• Powerful social listening and engagement tools.
• Advanced analytics for performance measurement.

Cons:

• High pricing makes it more suitable for medium to large businesses.
• Complex interface with a steep learning curve.
• May be more advanced than necessary for small businesses.

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10. Pipedrive

Short Description:
Pipedrive is a sales CRM with built-in social selling tools. It’s perfect for small to medium-sized businesses looking to streamline their sales processes and engage with leads directly through social media.

Key Features:

• Lead tracking: Monitor interactions with leads and track engagement history.
• Social media integration: Connect with social media platforms to engage with prospects.
• Sales pipeline management: Visualize your sales process and track prospects through each stage.
• Email integration: Integrate your email to monitor lead communications.
• Customizable reporting: Measure social engagement and sales performance.

Pros & Cons:
Pros:

• Affordable pricing and great for small to medium-sized businesses.
• Easy-to-use interface with a focus on sales pipeline management.
• Strong integrations with social media and CRM platforms.

Cons:

• Lacks advanced social listening capabilities.
• Limited reporting compared to more advanced platforms.
• May not offer enough customization for larger businesses.

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Comparison Table

Tool Name	Best For	Platform(s) Supported	Standout Feature	Pricing	G2/Capterra/Trustpilot Rating
LinkedIn Sales Navigator	B2B Sales Professionals	Web	LinkedIn Lead Recommendations	Starts at $79/month	4.6/5/4.7
HubSpot Sales Hub	SMBs, Marketing Teams	Web, Mobile	CRM Integration	Starts at $50/month	4.5/5/4.6
Hootsuite	Social Media Managers	Web, Mobile	Multi-platform scheduling	Starts at $49/month	4.6/5/4.5
SalesLoft	B2B Sales Teams	Web	Multi-channel outreach	Custom	4.7/5/4.8
LinkedIn Sales Navigator	Sales Professionals	Web	InMail Messaging	Starts at $79/month	4.7/5/4.8
Nimble	SMBs, Entrepreneurs	Web	Social CRM Integration	Starts at $19/month	4.5/5/4.6
Zoho Social	SMBs, Startups	Web, Mobile	Affordable Pricing	Starts at $10/month	4.4/5/4.5
SocialBee	Small Businesses, Agencies	Web	Content Categorization	Starts at $19/month	4.6/5/4.7
Sendible	Agencies, Teams	Web, Mobile	Client Management Dashboard	Starts at $29/month	4.5/5/4.7
Pipedrive	SMBs, Sales Teams	Web, Mobile	Sales Pipeline Management	Starts at $15/month	4.5/5/4.6

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Which Social Selling Tool Is Right for You?

• For Small to Medium Businesses: HubSpot Sales Hub, Zoho Social, and Nimble provide affordable, user-friendly platforms with essential features like social media engagement, CRM integration, and lead tracking.
• For B2B Sales Teams: LinkedIn Sales Navigator and SalesLoft are ideal for professionals relying heavily on LinkedIn for lead generation and outreach, offering advanced tools for finding and engaging with prospects.
• For Agencies: Sendible and SocialBee provide strong client management and team collaboration features, making them perfect for agencies managing multiple clients’ social selling efforts.
• For Enterprises: Hootsuite and Pipedrive offer comprehensive solutions for social selling at scale, providing powerful analytics, automation, and CRM integrations to streamline sales processes.