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Top global & India based Business SMS/OTP providers

here’s an up-to-date, in-depth shortlist of 20 reputable, regulation-aligned SMS/OTP providers with global reach (and strong India support where relevant). “Government recognized” varies by country; in practice this means the provider supports local registration/compliance (e.g., India’s TRAI DLT, US A2P 10DLC), uses sanctioned operator routes, and publishes clear pricing/commercial terms.

I’ve given each vendor a quick About / Pros / Cons, then a compact pricing-model table. After that you’ll see my recommendations for developer-friendliness, reliability, and cost.


Top 20 global + India-strong SMS/OTP providers

1) Twilio (USA)
About: Leading CPaaS with global SMS, short codes/10DLC, and the Verify OTP product. ()
Pros: Excellent docs, SDKs, and pricing API; easy multi-country scaling. ()
Cons: Often not the cheapest at scale; US/India have extra carrier/DLT fees. ()

2) Sinch (Sweden)
About: Tier-1 aggregator at massive scale; Verification (OTP via SMS/flash/voice). (, )
Pros: Deep telco connectivity; India presence via ACL Mobile acquisition. (, )
Cons: Per-market verification pricing; some features are sales-quoted. (, )

3) Infobip (Croatia/UK)
About: Full CPaaS with 2FA/OTP APIs across SMS, email, voice; fraud controls (Signals). ()
Pros: Strong anti-fraud/AIT defenses to cut OTP waste. ()
Cons: Pricing typically by quote; extra features can add cost. ()

4) Vonage (USA)
About: Global SMS + Verify; adds a small platform fee per message (from Jul 1 2025). (, )
Pros: Solid reach and enterprise support.
Cons: New platform fee; per-country SMS rates vary. ()

5) Plivo (USA/India)
About: Developer-friendly SMS with sharp pricing; free Verification workflow (you pay the channel). ()
Pros: Very competitive per-SMS rates in many markets (incl. India). ()
Cons: Fewer “out-of-the-box” enterprise tools than bigger CPaaS suites.

6) Telnyx (USA)
About: Carrier-grade messaging; strong US pricing and Verify API option. ()
Pros: Often lower list pricing + automatic volume discounts; transparent carrier fees. ()
Cons: Self-serve global routing breadth isn’t as wide as the top two aggregators in some regions.

7) Telesign (USA)
About: Security-focused verification (OTP), phone intelligence, and SMS. ()
Pros: Strong risk/fraud tooling for OTP.
Cons: SMS unit pricing can be higher vs. value CPaaS peers. ()

8) MessageBird / Bird (Netherlands)
About: Global SMS & Verify; no markup positioning, tiered usage. ()
Pros: Good UI + integrations; competitive outbound in many countries. ()
Cons: Some enterprise features are add-ons; exact per-country rates via estimator. ()

9) CM.com (Netherlands)
About: Fixed price per country model; OTP and messaging APIs. ()
Pros: Simple pricing posture; 1,000+ direct routes marketing claims. ()
Cons: Many prices are sales-quoted; fewer dev samples than Twilio/Plivo.

10) Clickatell (USA/SA)
About: Long-time global SMS provider; pricing via estimator & packaged plans. ()
Pros: Strong Africa coverage; enterprise programs.
Cons: Entry plans can be high vs. pay-as-you-go rivals. ()

11) Syniverse (USA)
About: Major carrier-grade aggregator; white-route/compliance focus; 10DLC guidance. (, )
Pros: Excellent deliverability at telco layer; suited to high-scale enterprises. ()
Cons: Typically contract-led pricing; dev UX is less “self-serve.”

12) Tata Communications (Kaleyra) (India)
About: Enterprise CPaaS with 1,600+ operator connections, ~190+ countries. ()
Pros: India strength + global reach; reliability (99.99% platform uptime). ()
Cons: Pricing generally bespoke.

13) Route Mobile (India)
About: Global CPaaS; A2P SMS, firewalls, omnichannel; strong India DLT know-how. ()
Pros: Direct operator connects and anti-fraud tooling. ()
Cons: Pricing by quote; tooling less “plug-and-play” than pure dev platforms.

14) Karix (Tanla) (India)
About: Enterprise A2P with OTP platforms (OTP Plus), WhatsApp/SMS. ()
Pros: Deep India expertise & DLT operations via Tanla. ()
Cons: Global self-serve is limited; enterprise-oriented onboarding.

15) MSG91 (India)
About: Popular India SMS/OTP API; DLT support/how-tos. ()
Pros: India-friendly pricing; hands-on DLT guides. ()
Cons: International reach needs plan review; many prices via sales. ()

16) Exotel (India)
About: SMS + ExoVerify OTP; DLT template scrubbing guides; India-first. (, )
Pros: Public India SMS anchor price (at volume): ₹0.18/SMS starting tier. ()
Cons: Global rates via sales; best value mainly in India. ()

17) ValueFirst (Tanla) (India)
About: Long-standing India CPaaS, now part of Tanla; DLT workflow integration. (, )
Pros: Strong India enterprise footprint under Tanla umbrella. ()
Cons: Pricing is bespoke; product lines mid-integration.

18) Gupshup (USA/India)
About: Conversational CPaaS; DLT registration resources; broad channel coverage. ()
Pros: India DLT onboarding help; pay-as-you-go model. ()
Cons: SMS country pricing often via sales; some pages use guidance/estimates. ()

19) 2Factor (India)
About: SMS/OTP with SLA-based, pay-per-delivered-within-15s OTP pricing; DLT guides. ()
Pros: Very cost-focused for India OTP; success-based charging. ()
Cons: Global reach narrower than tier-1 aggregators.

20) Africa’s Talking (Kenya)
About: Leading East/West Africa SMS API with clear country pricing. ()
Pros: Excellent local compliance/connectivity across African MNOs. ()
Cons: Best primarily for Africa; outside-Africa coverage via partners. ()


Quick comparison table

(Indicative models; exact unit rates depend on destination, sender type, volume, and local fees like DLT (India) or 10DLC (US).)

NamePricing model (high-level)HQ Country
TwilioPay-as-you-go per SMS; Verify charges per successful verification + SMS fee. ()USA
SinchPay-as-you-go per SMS; verification priced per request (by country/operator). (, )Sweden
InfobipUsage-based (OTP via SMS/voice/email); anti-fraud add-ons. ()Croatia/UK
VonagePer-message + platform fee (from Jul 1 2025); Verify per successful conversion. ()USA
PlivoPay-as-you-go (very competitive); Verify workflow included (pay channel only). ()USA/India
TelnyxPer-message part + carrier fee; volume discounts; Verify available. ()USA
TelesignPer-SMS + Verify SKUs; security/ID add-ons. ()USA
MessageBird (Bird)Per-message; “no markup” posture; tiered usage. ()Netherlands
CM.comFixed price per country (pay per message/OTP). ()Netherlands
ClickatellEstimator / packaged plans + per-SMS fees. ()USA/SA
SyniverseEnterprise/contract pricing; white-routed A2P. ()USA
Tata Comm. (Kaleyra)Enterprise/contract; global operator footprint. ()India
Route MobileEnterprise/contract; A2P, anti-fraud, firewall. ()India
Karix (Tanla)Enterprise/contract; OTP platforms. ()India
MSG91Quote-based India SMS/OTP; DLT support. ()India
ExotelIndia SMS from ₹0.18/SMS (high volumes); DLT template scrubbing. (, )India
ValueFirst (Tanla)Enterprise/contract; DLT workflow integration. ()India
GupshupPay-as-you-go wallet; DLT onboarding resources. (, )USA/India
2FactorSLA-based pay-per-delivered OTP (≤15s) + India SMS. ()India
Africa’s TalkingCountry-based tariffs across African markets. ()Kenya

Compliance notes (India & US)

  • India (TRAI DLT): You (the sender) must register your Entity, Header, and Templates with an operator DLT portal (Airtel/Jio/VIL/BSNL). Several vendors above provide DLT guides and mapping help. (, , , )
  • US (10DLC): A2P SMS requires brand & campaign registration and per-carrier fees. Vendors supply fee tables and onboarding. ()

My recommendations (balanced for price, reliability, and developer experience)

  • Best overall (global, developer-friendly): Plivo and Telnyx — consistently lower per-SMS list pricing with straightforward APIs; great for OTP and alerts at scale. Use their Verify/Number Lookup as needed. (, )
  • Best enterprise reach & deliverability: Sinch, Infobip, Syniverse, Tata (Kaleyra) — deep operator ties and anti-fraud tooling; ideal for regulated and truly global footprints. (, , , )
  • Best for India-first cost & DLT help: Exotel (public price from ₹0.18/SMS at 100k), 2Factor (SLA pay-per-delivered OTP), MSG91/Gupshup (rich DLT resources). (, , , )
  • Security-heavy OTP (fraud reduction): Telesign and Infobip (Signals) if you’ve seen AIT/pumping or high OTP failure/retry costs. (, )
  • If you want the fastest time-to-first-message and lots of SDKs: Twilio — not always the cheapest, but unmatched documentation and tooling (especially if you already use Twilio SendGrid/Voice). ()

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