Pricing Comparison: Tanla Platform vs Route Mobile vs Twilio
Below is a comparative overview of charges for SMS/OTP, WhatsApp messages, and Email across Tanla Platform, Route Mobile, and Twilio. Pricing is indicative and may vary based on volume, destination, and enterprise agreements.
1. SMS, Messages, OTP
| Provider | India (per SMS/OTP) | International (per SMS/OTP) | Notes |
|---|---|---|---|
| Tanla | ₹0.13 – ₹0.50 | ~35x domestic price | Lower end for high volume; custom quotes |
| Route Mobile | ₹0.15 – ₹0.60 (market avg) | Varies by country | Volume discounts; similar to Tanla |
| Twilio | $0.0079 (US SMS) | Varies by country | Plus $0.05 per successful verification |
- Tanla and Route Mobile: Indian providers, similar domestic rates; international SMS much higher (often 30–40x domestic).
- Twilio: US SMS is $0.0079/message, but OTP via Verify API adds $0.05 per successful verification, making total cost ~$0.058/message for US. International rates are higher and vary by destination.
2. WhatsApp Messages
| Provider | WhatsApp Messaging Charges (per message/conversation) | Notes |
|---|---|---|
| Tanla | Not public; generally follows Meta’s conversation-based pricing | WhatsApp is 45% cheaper than international SMS |
| Route Mobile | Follows Meta’s conversation-based pricing | Per 24-hour conversation window; country-specific |
| Twilio | $0.005 per message + Meta’s conversation fee (varies by country/use-case)7 | Both Twilio and Meta fees apply; see WhatsApp rate cards7 |
- Meta’s conversation-based pricing is standard across providers, with additional platform fees (e.g., Twilio’s $0.005/message).
- Authentication (OTP) templates incur the authentication conversation fee as per Meta’s rate card.
3. Email
| Provider | Email Messaging Charges | Notes |
|---|---|---|
| Tanla | Not public; custom enterprise pricing | Secure, scalable API for transactional/marketing |
| Route Mobile | Not public; custom enterprise pricing | Focus on bulk/marketing email |
| Twilio | $14.95/month for 40,000 emails (SendGrid Essentials), then $0.001 per email (US) | Email via SendGrid; scalable plans |
- Tanla and Route Mobile: Pricing not published; typically negotiated for enterprise use.
- Twilio (SendGrid): Transparent tiered pricing; $0.001/email after base plan.
Key Takeaways
- SMS/OTP: Indian providers (Tanla, Route Mobile) offer competitive domestic rates (₹0.13–₹0.50/SMS), while Twilio is costlier for OTPs due to the $0.05 verification fee on top of SMS costs.
- WhatsApp: All providers use Meta’s conversation-based pricing; Twilio adds a small per-message fee.
- Email: Only Twilio (SendGrid) publishes clear rates; Tanla and Route Mobile require direct negotiation for quotes.
For exact, up-to-date pricing, always request a custom quote based on your business needs and traffic volume.
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