A well-thought-out business strategy presentation will help you pitch your idea to your partners. A great business plan hooks the audience right away and educates them. Understanding how to create a business plan presentation will make things easier for you, especially if you want to start your own business. The result? You’ll put up engaging and informative presentations in no time.
This article details a business pitch blueprint, outlines essential components, discusses effective plan creation, and offers tips on the presentation creation process.
1. Define the Objective
First things first. Define your goal. What are you trying to achieve with your presentation? Write it down on a separate piece of paper. Have clear objectives in front of you. This will keep you focused and put up a presentation oriented to your audience’s needs.
2. Use Quality Visuals
Visuals are essential for your presentation. High-quality, nice-looking images are a must to create an amazing business strategy presentation. Avoid those pictures that everyone uses here and there. Are you serious about the impact? Ok, great. Then, use premium visuals like business photos by Depositphotos that are available in different sizes and variations.
Great photos make your text easier to read and perceive, and they engage your audience more. Without good visuals, your presentation may look dull.
3. Make Sure to Include Executive Summary, Competitor, SWOT, and Market Analysis
The Executive Summary slide details the strategy’s goals, issues addressed, takeaways, proposed solutions, and results. It sets the tone for the whole presentation, captures your audience’s interest, and effectively conveys all the important strategy components to stakeholders.
Also, include market, SWOT, and competitor analysis in the next slides of your presentation. You may want to dedicate a separate slide to each one. Talk about the business risks and how to mitigate them. Here, also make sure to mention how you are going to market your business and how it will align with the business revenue goals.
For more tips on how to make your business presentation shine, check this article from Entrepreneur.
4. Mention Business Model, Pricing Strategy, and Financial Projections
Alright, now the juicy part that stakeholders want to hear: “It sounds great, but what’s the ROI?” Entrepreneurs really care about this. Make sure to deliver this information in an easy-to-understand format, such as a chart or graph.
The business model is another important thing to address as it will determine many aspects related to the business and how it will operate. People want to know this, too, for sure.
Of course, consider your pricing strategy. How much should you charge? And why? What’s the value? Does it return 10x for the amount that you’d like to charge from your clients? Yes, make sure to make it a no brainer for your future clients to grab the deal you are offering. The right pricing gets one part of that nailed.
5. Don’t Overload Your Presentation with Too Much Info
We get it. You need to convey so many things to stakeholders, and all of them seem to be super important, right? But make sure not to overdo it. Keep your presentation concise and straight to the point. Avoid too many details. Too much information may make your presentation boring, and people will lose their focus and interest.
Always keep your audience in mind. Understand their needs and make your presentation in accordance with their expectations. This will engage them. They’ll want to actually listen to you.
6. Avoid Jargon and Complicated Tech Terms
Who likes jargon and fluff? Nobody does, for sure. That’s why take the time to edit your presentation and eliminate all the complex technical terms and jargon or change them to simple words. Don’t make things look too difficult to understand.
It’s a good idea to use clear and concise language throughout your presentation. People like simplicity and minimalism. Keep it straight to the point, and you’ll win their appreciation.
7. Add a Slide with Operation Plan and Timelines
How is it going to happen? What resources are needed? What people will your company need to hire? How to interview your candidates? What are the actual steps to make the business plan go live? Your business partners are likely to know all these things, too. Describe the steps. Include resources and mention the timelines that are necessary to make it happen.
8. Include a Powerful Call to Action
Ok, you’ve made it so far! Congrats! Your presentation is almost ready. Just small final touches to put to it. And you’ll be good to go. Yes, add that CTA, aka call to action. The last slide is the perfect spot to do this, and your audience expects it. So benefit from it. Use copywriting best practices to come up with a compelling CTA to motivate stakeholders for the next steps that you’d like them to take.
Final Thoughts
And here you have it. 8 actionable steps how to wow your partners with your next business presentation..
- Define your objective.
- Use quality visuals.
- Make sure to include an executive summary, competitor, market, and SWOT analysis.
- Mention your business model, pricing strategy, and financial projections.
- Keep things simple and avoid jargon. Don’t overload it with too many details.
- Mention operation plan and timelines.
- Finish it with a strong call to action.
Follow these steps to craft a compelling presentation that will contribute to a winning business strategy.
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